The company was initially started by Ray Li as a nights and weekend project while working full-time for brand consulting firm Interbrand. His cousin Mark Zheng joined in 2018 as a co-founder. After nearly going out of business, they pivoted the business and relaunched Sene in May 2019 with its first flagship product (The FlexTech Suit) on Kickstarter.[1] That fall, Sene launched its custom jeans program for women and men.[2]
The brand is headquartered in Los Angeles.
Sene is now also known for its made-to-order T-shirt program that is made in the United States.
Collaborations
In September 2020, Sene worked with former welterweight UFC interim champion Carlos Condit to design a custom denim collection.[3]
In November 2021, Sene partnered with Peloton instructor Emma Lovewell to design a custom denim collection.[4]
In May 2023, Sene partnered with actor and entrepreneur Ashley Tisdale to design a custom denim collection.[5]
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