SHEGLAM

Last updated
SHEGLAM
Company typePrivate
Industry Cosmetics
Founded2019
FounderSylvia Fu [1]
Headquarters
Singapore
Area served
Global
ProductsMakeup, Skincare
Parent SHEIN
Website SHEGLAM

SHEGLAM is a cosmetics brand that was launched in 2019 by the e-commerce company SHEIN, [2] Founded in Singapore, SHEGLAM uses direct-to-consumer business model. The brand markets to young consumers via social media platforms such as Instagram, TikTok, and YouTube, where influencers [ who? ] promote its products. [1] [3] [ non-primary source needed ]

Contents

Products

SHEGLAM cosmetics including foundations, eyeshadows, lipsticks, and skincare items. The brand is Leaping Bunny certified and its products are cruelty-free [4] [ non-primary source needed ] [2]

Its catalog includes: [5]

Marketing and growth

SHEGLAM initially focused its marketing efforts on the US market, but later[ when? ] expanded to Europe, the Middle East and Australia. [6] [ non-primary source needed ]

SHEGLAM made its brick and mortar debut at the UAE's Mall of the Emirates in November 2023 at department store Centrepoint. As of June 2024 it had over 150 stores in the Gulf Cooperation Council (GCC). [6]

In September 2022 the company held a joint promotion with the Harry Potter franchise, [7] [8] [ non-primary source needed ] and in November 2022 held a pop-up event with American actress and singer Ashley Tisdale. [9]

See also

References

  1. 1 2 "NB100 Awards: SHEGLAM - NewBeauty". NEWBEAUTY. 17 October 2024.
  2. 1 2 "Just How Big Is Shein's Flagship Beauty Brand, SheGlam?". Women's Wear Daily . 18 June 2024.
  3. ↑ "5 Makeup Trends That Will Take Over TikTok—and How To Execute Them". stylecaster. 22 September 2021. Retrieved 20 September 2024.
  4. ↑ "Cruelty Free". Sheglam. Retrieved 20 September 2024.
  5. ↑ "Beauty Recreate some of the fall's hottest makeup looks with SHEGLAM". Emirates Woman. 16 August 2020. Retrieved 20 September 2024.
  6. 1 2 "SHEGLAM celebrates stunning growth in the GCC". Zawya (Press release). Retrieved 20 September 2024.
  7. ↑ "Tim Burton's The Corpse Bride Has Arrived In a New Makeup Collection". allure . Retrieved 20 September 2024.
  8. ↑ "Get Ready to Be Spellbound! SHEGLAM Unveils the Magical Harry Potter™ Color Collection For All Witches Wizards and Muggles". PR Newswire (Press release). Retrieved 20 September 2024.
  9. ↑ "Ashley Tisdale Goes Western in Cowboy Boots & Blazer Dress for Sheglam's Glam House Pop-Up Event". Footwear News . Retrieved 20 September 2024.
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