Safia Minney

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Safia Minney
Safia Minney.png
Born1964 (age 5960)
Occupation(s)Social entrepreneur, speaker, author.
Known forSocial business leadership, Environmental activism: Founder of Fashion Declares, REAL Sustainability, founder and former Global CEO of Global Village and People Tree.
Notable workAuthor of Regenerative Fashion, Slave to Fashion, Aesthetics Meets Ethics, Slow Fashion, By Hand.
AwardsMBE, FRSA

Safia Minney MBE FRSA (born 1964) is a British social entrepreneur and author. She was the founder of Global Village [1] which she set up in 1991, [2] and the founder and former Global CEO of 24 years of People Tree, [3] [4] a pioneering sustainable and Fair Trade fashion label. She is also a spokesperson and campaigner on Fair Trade and ethical fashion. [5] She initiated World Fair Trade Day in 1999, [6] which is endorsed by the World Fair Trade Organization and their members and celebrated on the second Saturday of May each year. Additionally, she wrote the books Naked Fashion:the New Sustainable Fashion Revolution, [7] Slow Fashion, [8] Aesthetics Meets Ethics [9] and Slave to Fashion. [10]

Contents

Career

Early career

Minney started her career in marketing and publishing. She worked for Creative Review magazine for four years [11] and created her own social marketing consultancy [12] working with New Statesman and Friends of the Earth.

In 1990, Minney moved to Tokyo with her husband where she learnt Japanese [13] before working for a publishing company, Amnesty International, [14] and the Body Shop. [15]

Global Village

In 1991, Minney founded Global Village, a non-governmental trading organization in Japan. [16] She began working with two students from Yokohama University, initially publishing a free leaflet that provided consumers with environmental and organic information and listings, and later also selling fair trade products. [17]

People Tree

In 1995 Fair Trade Company was formed as a limited company in Japan by transferring the fair trading activity of Global Village. A shop was opened in the Jiyugaoka district of Tokyo and in 1996 the business became a member of the World Fair Trade Organization. [18]

In 2000 People Tree was launched by Fair Trade Company in London to establish fair trade fashion in Europe. [19]

In 2014 People Tree became the first company to be awarded the World Fair Trade Organisation Fair Trade product label with an international sales turnover of £8m. WFTO labelling is intended to guarantees People Tree's compliance to the Principles of Fair Trade, covering fair wages, working conditions, transparency, capacity building, environmental best practice, gender equality and setting standards for conventional fashion companies to improve their supply chains. [20] People Tree launched the first clothing range[ when? ] to meet the Global Organic Textile Standard certified by the Soil Association in the developing world. In September 2023 People Tree went into liquidation with debts approaching £9 million. Fair Trade producer groups in the Global South and ethical lending organisations suffered significant losses.[ citation needed ]

During her time at People Tree, Minney worked with many designers, celebrities and influencers, including Emma Watson, [21] Dame Zandra Rhodes, [22] and Bora Aksu. [23]

Recent work

Minney left People Tree as Global CEO at the end of 2015 after separating from her husband James Minney, who was Chief Financial Officer. [24]

Following her departure from People tree she spent some time as Managing Director of ethical Shoe brand Pozu. [25] In 2019 she started a Community Interest Company called Real Sustainability that "aims to support citizens and organisational leaders to transition to carbon zero and sustainability".

In 2022 she launched Fashion Declares, a grassroots campaign to encourage people at all levels within the fashion industry to tackle the current "climate, ecological and social emergency" associated with climate change.

Awards

Personal life

Minney was born in Britain in 1964 to a Swiss mother and Indo-Mauritian father. [26] [1] [27] [ better source needed ]

See also

Related Research Articles

<span class="mw-page-title-main">Fair trade</span> Sustainable and equitable trade

Fair trade is a term for an arrangement designed to help producers in developing countries achieve sustainable and equitable trade relationships. The fair trade movement combines the payment of higher prices to exporters with improved social and environmental standards. The movement focuses in particular on commodities, or products that are typically exported from developing countries to developed countries but is also used in domestic markets, most notably for handicrafts, coffee, cocoa, wine, sugar, fruit, flowers and gold.

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<span class="mw-page-title-main">Ten Thousand Villages</span> Nonprofit fair trade organization

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<span class="mw-page-title-main">World Fair Trade Organization</span>

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<span class="mw-page-title-main">Caryn Franklin</span>

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FINE is an informal association of the four main fair trade networks: Fairtrade Labelling Organizations International (FLO), International Fair Trade Association, Network of European Worldshops (NEWS!) and European Fair Trade Association (EFTA) that was created in 1998.

<span class="mw-page-title-main">Sustainable fashion</span> Reduction of environmental impacts of the fashion industry

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People Tree is a Fair Trade apparel company founded in 1991. The Company no longer has a London base after laying off most UK staff in 2023 amid financial trouble but maintains an office in Tokyo. People Tree Ltd, the UK business, went into liquidation in September 2023 with debts of £8.5m. People Tree was one of the early proponents of Fair Trade and Ethical Fashion and was the first fashion company to be awarded the World Fair Trade Organisation Fair Trade product label.

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References

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  6. Intern, Comms (4 May 2016). "'Slave to Fashion', a book and educational campaign by Safia Minney, MBE". World Fair Trade Organization. Retrieved 20 September 2021.
  7. Naked Fashion: The New Sustainable Fashion Revolution. Oxford, UK: New Internationalist. 2011. ISBN   978-1-78026-041-9 . Retrieved 11 October 2017 via Barnes & Noble.
  8. Safia., Minney (2016). Slow Fashion. New Internationalist. ISBN   978-1-78026-285-7. OCLC   947083834.
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  10. Noble, Barnes &. "Slave to Fashion". Barnes & Noble. Retrieved 6 August 2018.
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