Saint Luis Rey is a Cuban cigar brand produced by Habanos S.A., the state-owned tobacco company. [1]
Saint Luis Rey is a Cuban cigar brand produced by Habanos S.A., the state-owned tobacco company. [1]
The brand's name is believed to be a reference to either the town of San Luis, Pinar del Río or the popular 1927 novel The Bridge of San Luis Rey by American author Thornton Wilder. [2] The brand was first registered by Zamora y Guerra Co., who were based in Havana. [3] In 1940, the name Saint Luis Rey was registered by two English tobacco importers, Nathan Silverstone and Michael De Keyser. [4] [5]
The Saint Luis Rey factory and its assets were nationalized by the Cuban government on September 15, 1960. [6] From 1960 until 1992, the brand was marketed exclusively in the UK market by NR Silverstone Cigar Ltd. [7] In 1993, Habanos S.A. began exporting the brand worldwide.[ citation needed ]
In the US, the Saint Luis Rey trademark was registered by Altadis. In 2008, Altadis was acquired by Imperial Tobacco.[ citation needed ]
Saint Luis Rey cigars are produced at the Briones Montoto factory in Havana, where Romeo y Julieta cigars are also produced. [8] All Cuban-production Saint Luis Rey cigars are made with leaves sourced from the Vuelta Abajo region. [2]
The brand is known for the Lonsdale size, which was a favorite of Frank Sinatra. [9] [ verification needed ]
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