Saint Luis Rey (cigar)

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A pack of Saint Luis Rey with a Dutch warning label Sant Luis Rey 5 Petit Coronas.JPG
A pack of Saint Luis Rey with a Dutch warning label

Saint Luis Rey is a Cuban cigar brand produced by Habanos S.A., the state-owned tobacco company. [1]

Contents

History

The brand's name is believed to be a reference to either the town of San Luis, Pinar del Río or the popular 1927 novel The Bridge of San Luis Rey by American author Thornton Wilder. [2] The brand was first registered by Zamora y Guerra Co., who were based in Havana. [3] In 1940, the name Saint Luis Rey was registered by two English tobacco importers, Nathan Silverstone and Michael De Keyser. [4] [5]

The Saint Luis Rey factory and its assets were nationalized by the Cuban government on September 15, 1960. [6] From 1960 until 1992, the brand was marketed exclusively in the UK market by NR Silverstone Cigar Ltd. [7] In 1993, Habanos S.A. began exporting the brand worldwide.[ citation needed ]

In the US, the Saint Luis Rey trademark was registered by Altadis. In 2008, Altadis was acquired by Imperial Tobacco.[ citation needed ]

Production

Saint Luis Rey cigars are produced at the Briones Montoto factory in Havana, where Romeo y Julieta cigars are also produced. [8] All Cuban-production Saint Luis Rey cigars are made with leaves sourced from the Vuelta Abajo region. [2]

The brand is known for the Lonsdale size, which was a favorite of Frank Sinatra. [9] [ verification needed ]

References

  1. ↑ Habanos S.A., Brands: Saint Luis Rey Archived 2018-04-05 at the Wayback Machine , retrieved 30 Jan 2017
  2. 1 2 "Saint Luis Rey Brand – Habanos, S.A. – Official site" . Retrieved 2023-04-28.
  3. ↑ Cigar Journal, Saint Luis Rey: Only For Britain, Waldshut-Tiengen, Germany: 5th Avenue Products Trading Co., No. 17 (Dec. 2005), p. 2
  4. ↑ "Tabaco Cubano - El Mejor del Mundo". Angelfire . Retrieved 2020-01-07.
  5. ↑ Shanken, Marvin R., Cigar Aficionado's Cigar Companion, Philadelphia, PA: Running Press (2005), ISBN   0762419571, p. 71
  6. ↑ Savona, David, The Exodus, Cigar Aficionado, Nov/Dec. 2002
  7. ↑ Cigar Journal, Saint Luis Rey: Only For Britain, Waldshut-Tiengen, Germany: 5th Avenue Products Trading Co., No. 17 (Dec. 2005), p. 2
  8. ↑ Shanken, Marvin R., Cigar Aficionado's Cigar Companion, Philadelphia, PA: Running Press (2005), ISBN   0762419571, p. 71
  9. ↑ Bati, Anwer, The Cigar Companion, Philadelphia, PA: Running Press (1993), ISBN   1561382930, pp. 186-187
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