Habanos S.A.

Last updated
Habanos S.A.
Company type S.A.
Industry Tobacco
Founded1994;30 years ago (1994)
Headquarters,
Products Cigars, cigarettes
Owner Cubatabaco and Altadis [1]
Website habanos.com
Footnotes /references
Carcinogenicity: IARC group 1

Habanos S.A. is a Cuban manufacturing company of tobacco that controls the promotion, distribution, and export of premium cigars and other tobacco products for Cuba worldwide. It was established in 1994. [2]

Contents

Ownership of Habanos S.A. is split equally between state-owned Cubatabaco and privately held Spanish-based tobacco giant Altadis. [2] The company commercialises the brands Cohiba, Montecristo, Bolívar, and Romeo y Julieta, amongst others.

Overview

The word habanos (not normally capitalised) means literally (something) from Havana, and is the word used in the Spanish-speaking world for Havana cigars and, sometimes, cigars in general. Habanos S.A. owns the trademarks of every brand of Cuban-made cigars and cigarettes in the countries they are exported to [3] and franchises the La Casa Del Habano chain of cigar stores. [2] To control distribution and protect against counterfeiting, Habanos S.A. exports to only one company in each country (Hunters & Frankau for Great Britain and Gibraltar, 5th Avenue Cigars for Germany, Intertabak for Switzerland, Pacific Cigar Co. for most of the Pacific Rim, etc.). The only nation to which Habanos S.A. doesn't sell cigars is the United States, which has had a trade embargo against Cuba since 1962. [4]

In 2000, the Franco-Spanish tobacco giant Altadis purchased 50% of Habanos S.A. There has been speculation that their influence has led to Habanos' drastic restructuring of their cigar lines and size offerings, the adoption of marketing practices and production methods more in-line with cigar companies that market in the US, and the increasing number of "special release" and "limited edition" lines of cigars.[ citation needed ] It has also been suggested that Altadis might be ramping Habanos up ready to trade with the US, anticipating the end of the embargo.[ citation needed ] On the other hand, some observers have noted a restoration of Cuban cigar quality, which had declined dramatically in the 1990s after the fall of the Soviet Union. [5] Altadis was acquired by Imperial Tobacco in February 2008.

In May 2019, Imperial Tobacco announced their intention to sell their premium cigar division, including their share in Habanos S.A. [1] [6] [7] One year later, Imperial Brands announced the sale of Habanos S.A. through two different transactions for a total of 1,225 million. Firstly the U.S.-based business, "Premium Cigar USA" will be sold to Gemstone Investment Holding Ltd., while second Allied Cigar Corp. will acquire Imperial Brands' cigar business in the rest of the world, "Premium Cigar RoW". [1] [8]

Habanos S.A. brands

Habanos currently has 27 brands of handmade cigars, all of them within the Habanos Protected Appellations of Origin: [9]

Global brands:

High value portfolio brands:

Volume portfolio brands:

Other brands:

Distributors and countries of distribution

Distributor [10] Country of distribution
Barone Tobacco Trading LimitedIsrael
The Cigar Company (SA) (PTY) LTDSouth Africa
Phoenicia Trading T.A.A. (CYPRUS) LTD.Lebanon, Syria, Republic of Ukraine, Qatar, Bahrain, United Arab Emirates, Saudi Arabia, Iran, Malta, Jordan, Oman, Cyprus, Iraq, Afghanistan, Africa (except Algeria, Morocco and South Africa), Greece, Pakistan, Kuwait, Yemen and Turkey.
Société Marocaine des TabacsMorocco
Caribbean Cigars Corporation N.V.Panama, British Virgin Islands, St. Barthelemy, St. Kitts and Nevis, Suriname, Guadeloupe, St. Lucia, Trinidad and Tobago, Turks and Caicos Islands, Jamaica, St. Martin, St. Maarten, St. Vincent and the Grenadines, Bonaire, Haiti, St. Eustatius, Antigua and Barbuda, Dominica, Barbados, Curaçao, French Guiana, Anguilla, Montserrat, Martinique, Grenada, Aruba, Bahamas, Bermuda, Grand Cayman, El Salvador, Belize, Honduras and Guatemala.
Caribe Imports S.A.S.Colombia
Cruz Canela & Trust G B Sociedad AnónimaCosta Rica and Nicaragua
Dalso S.R.L.Dominican Republic
Emporium Cigars Importação e Comercialização de Tabaco Ltda.Brazil
Havana House Cigars and Tobacco Merchants Ltd.Canada
Puro Tabaco S.A.Argentina, Chile and Uruguay
Vegas del Caribe S.A.C.Peru, Ecuador and Bolivia
Importadora y Exportadora de Puros y Tabacos, S.A. DE C.V.(I.E.P.T.)Mexico
Kukenan Tobacco Trading C.A.Venezuela
Habanos, S.A.Cuba
The Pacific Cigar Co. Ltd.Hong Kong, Japan, Singapore, Philippines, Malaysia, Australia, New Zealand, Indonesia, Fiji Islands, Brunei, Papua New Guinea, Sri Lanka, Bangladesh, Thailand, Cambodia, South Korea, Taiwan, Vietnam, Laos, Myanmar, Mongolia, Macau, Maldives, New Caledonia, French Polynesia, Vanuatu, North Korea, Bhutan, Solomon Islands, Kiribati, Nauru, Samoa, East Timor, Tonga, Tuvalu and Marshall Islands and Palau.
RAAS Intratech PVT. Ltd.India
Infifon Hong Kong LimitedChina
Laguito 1492Belgium, Netherlands and Luxembourg
Fifth Avenue Products Trading, GMBHGermany, Austria and Poland
Habanos Nordic ABIceland, Finland, Denmark, Sweden, Norway, Estonia, Latvia and Lithuania.
Empor Importacao & Exportacao, S.A.Portugal
Diadema S.P.A.Italy, Vatican and San Marino
Kaliman CaribeBulgaria, Albania, Armenia, North Macedonia, Serbia, Montenegro, Bosnia and Herzegovina, Croatia, Slovenia, Romania and Georgia.
Hunters & FrankauUnited Kingdom, Channel Islands, Gibraltar and the Republic of Ireland
Maori Tabacs S.A.Andorra
Tabacalera S.L.U.Spain except for the Canary Islands
Tabak Invest A.S.Czech Republic, Slovakia and Hungary
Castilia Trading & Investments LimitedPalestine
Intertabak, A.G.Switzerland and Liechtenstein
Cuba Cigar, S.L.U.Canary Islands
Coprova, S.A.S.France, Algeria and Monaco

See also

Related Research Articles

<span class="mw-page-title-main">Cuban cigar</span> Cigar made in Cuba from tobacco

Cuban cigars are cigars manufactured in Cuba from tobacco grown within that island nation. Historically regarded as among the world's “finest”, they are synonymous with the island's culture and contribute over one quarter of the value of all exports from the country.

<span class="mw-page-title-main">Cohiba (cigar brand)</span> Brand of Cuban cigars

Cohiba is a brand for two kinds of premium cigar, one produced in Cuba for Habanos S.A., the Cuban state-owned tobacco company, and the other produced in the Dominican Republic for US-based General Cigar Company.

<span class="mw-page-title-main">Altadis</span>

Altadis is a Spanish-French multinational purveyor and manufacturer of cigarettes, tobacco and cigars. It was formed via a 1999 merger between Tabacalera, the former Spanish tobacco monopoly and SEITA, the former French tobacco monopoly. Through its international holdings, including ownership of the former Consolidated Cigar Holdings and half ownership of the Cuban state tobacco monopoly, Habanos S.A., Altadis was the largest producer of mass market and premium cigars in the world, as well as the fourth largest producer of tobacco products.

<span class="mw-page-title-main">Montecristo (cigar)</span> Brand of cigars and cigarettes

Montecristo is a brand of cigars and cigarettes produced separately and independently in Cuba by Habanos S.A., the national tobacco company, and in La Romana, Dominican Republic by Altadis, a subsidiary of British conglomerate Imperial Brands.

<span class="mw-page-title-main">Bolívar (cigar brand)</span>

Bolívar is the name of two brands of premium cigar, one produced on the island of Cuba for Habanos SA, the Cuban state-owned tobacco company, and the other produced in the Dominican Republic from Dominican and Nicaraguan tobacco for General Cigar Company, which is today a subsidiary of Scandinavian Tobacco Group. Both are named for the South American revolutionary, Simón Bolívar.

<span class="mw-page-title-main">Diplomáticos (brand)</span> Cuban cigar brand

Diplomáticos is the name of a cigar brand, produced on the island of Cuba for Habanos SA, the Cuban state-owned tobacco company, at the José Martí factory in Havana.

<span class="mw-page-title-main">H. Upmann</span> Brand of Cuban cigars

H. Upmann is a Cuban brand of premium cigars established by banker Hermann Dietrich Upmann. The brand is currently owned by a British corporation, Imperial Brands. The cigars are manufactured by Habanos S.A., the state-owned tobacco company in Cuba, and Altadis in La Romana, Dominican Republic.

<span class="mw-page-title-main">Romeo y Julieta (cigar)</span> Brand of Cuban cigars

Romeo y Julieta is a brand of premium cigars, currently owned by Imperial Brands. The brand is currently owned by two Imperial Brands subsidiaries, Habanos S.A. in Cuba and Altadis in the Dominican Republic.

<span class="mw-page-title-main">Cohiba (cigarette)</span> Cuban brand of cigarettes

Cohiba is a Cuban brand of cigarettes created by Habanos S.A. They are currently manufactured by the French-Spanish company Altadis, a subsidiary of Imperial Brands. Since 2003, "Brascuba Cigarrillos" has produced the brand in Latin America, the Caribbean, and Russia.

<span class="mw-page-title-main">Trinidad (cigar)</span>

Trinidad is a Cuban brand of cigars, named after the city of Trinidad, Cuba. The production plants are located in Cuba, managed by the Cuban manufacturing company Habanos S.A., and in the Dominican Republic, by the Spanish manufacturing company Altadis, a subsidiary of the British tobacco company Imperial Brands.

<span class="mw-page-title-main">Partagás (cigar brand)</span>

Partagás is a brand name of cigars that are made by two independent & competing entities, one produced on the island of Cuba for Habanos SA, the Cuban state-owned tobacco company; the other, containing no Cuban tobacco, produced in the Dominican Republic for General Cigar Company, a division of Scandinavian Tobacco Group of Denmark.

<span class="mw-page-title-main">Romeo y Julieta (cigarette)</span> Brand of Cuban cigarettes

Romeo y Julieta cigarettes is a Cuban brand of cigarettes, currently owned by the Franco-Spanish company Altadis, a subsidiary of Imperial Tobacco and manufactured by Habanos SA and BrasCuba. The brand is named after the tragic love story of Romeo and Juliet.

<span class="mw-page-title-main">Ramón Allones</span>

Ramón Allones is the name of two premium cigar brands. The first one is produced on Cuba for Habanos SA, the Cuban state-owned tobacco company. The other is produced in Honduras for General Cigar Company, now a subsidiary of Swedish Match.

<span class="mw-page-title-main">Por Larrañaga</span> Cigar brand

Por Larrañaga is the name of a cigar brand produced in Cuba for Habanos S.A., the Cuban state-owned tobacco company, as well as a non-Cuban line of cigars produced in the Dominican Republic and Honduras for Altadis, a subsidiary of Imperial Brands. Por Larrañaga cigars have been in continuous production in Cuba since 1834.

<span class="mw-page-title-main">Cuaba</span> Cuban cigar brand

Cuaba is the name of a Cuban cigar brand produced in Cuba for Habanos SA, the Cuban state-owned tobacco company.

<span class="mw-page-title-main">Pepin Garcia</span> American businessman

Don José "Pepin" Garcia is the CEO of El Rey de los Habanos, Inc, a cigar company in Miami, also known as My Father Cigars. He is a noted cigar maker living in Miami, Florida. Born in Cuba, he is a master cigar roller and blender, and the creator and maker of numerous popular cigar brands.

<span class="mw-page-title-main">General Cigar Company</span> United States historic place

General Cigar Company is the largest manufacturer of premium cigars in the world. It is a subsidiary of Scandinavian Tobacco Group with North American headquarters located in Richmond, Virginia.

Gispert is the name of two premium cigar brands, one previously manufactured in Cuba for Habanos S.A., the Cuban state-owned tobacco company, and the other in Honduras for the Franco-Spanish tobacco monopoly Altadis S.A., a division of Imperial Tobacco.

Saint Luis Rey is a Cuban cigar brand produced by Habanos S.A., the state-owned tobacco company.

Juan López is the name of a cigar brand produced on the island of Cuba for Habanos S.A., the Cuban state-owned tobacco company.

References

  1. 1 2 3 Imperial Brands vende su negocio de cigarros by Ingrid Rojas on Lex Latin, 30 Jun 2020
  2. 1 2 3 Morales, Emilio; Scarpaci, Joseph L. (2011). Marketing without Advertising: Brand Preference and Consumer Choice in Cuba. Routledge. ISBN   9781136481024.
  3. Speranza, Matteo (2016). The Cuban Cigar Handbook: The Discerning Aficionado's Guide to the Best Cuban Cigars in the World. Simon and Schuster. p. 73. ISBN   9781604336207.
  4. "How JFK snagged 1,200 Cuban cigars before the trade embargo". IrishCentral.com. 2021-11-19. Retrieved 2023-01-25.
  5. Inc, M. Shanken Communications. "A Message for America". Cigar Aficionado.{{cite web}}: |last= has generic name (help)
  6. "Imperial Brands exiting the cigar industry". May 1, 2019.
  7. "Altadis to be delisted Feb 25 - bourse" (PDF). Imperial Tobacco . 22 February 2008. Archived from the original (PDF) on November 5, 2015. Retrieved 26 February 2008.
  8. Imperial Brands vende negocio de puros on Europa Press, 27 May 2020
  9. "The Habanos Brands-Academia – Habanos, S.A. – Official site" . Retrieved 2023-12-11.
  10. "Distribuidores – Habanos, S.A. – Official site" . Retrieved 2023-12-11.