More (cigarette)

Last updated
More
Product type Cigarette
Produced by R. J. Reynolds (US only)
Japan Tobacco (EU only)
PMFTC (Philippines only)
CountryUnited States
IntroducedJune 1975;49 years ago (1975-06)
MarketsSee Markets
Tagline"Dare to be More"
"That Brave Bold Blend" (1986-1990)
"A taste of magic"
(1994-2004) "Capture the Taste of Classic" (2004-2005) (Philippines)
Carcinogenicity: IARC group 1

More is an American brand of cigarettes, owned and manufactured by the R.J. Reynolds Tobacco Company in the United States, Japan Tobacco in the European Union and PMFTC in the Philippines.

Contents

History

The brand was introduced by the R.J. Reynolds Tobacco Company in 1974. [1] More was originally marketed to both men and women and then changed its primary focus to female consumers. It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm (4.7 in) in length. The More brand does, however, produce shorter versions with the typical white wrapper and white or cork filters. [2]

Bridging the gap between cigars and cigarettes, More was the first successful 120 mm cigarette. It had a strong flavor and when introduced was higher in tar and nicotine than most filter cigarettes on the market. It is sold in both the full flavor and menthol flavors. It is considered a niche brand by R.J. Reynolds, still sold, but not promoted by advertising.[ citation needed ]

It is sold globally under license to various other tobacco companies under the title of More International. The brand was expanded to include 'light' styles in the form of both brown and white 120 mm and a beige 100 mm (3.9 in) version.[ citation needed ]

The brand appeared in the 2021 movie Swan Song. [3]

Advertising

R.J. Reynolds made various poster adverts to promote the More brand in the 1980s and 1990s, and posters for More International were also made by Japan Tobacco outside the U.S. [2] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13]

In the Philippines, a TV ad was made in the 1990s to promote the More brand. [14] [15] A radio advert was also made in 2002. [16] In 2004, More Classic cigarette was launched until 2006 with its new tagline "Capture the Taste of Classic" replacing "A Taste of Magic". [17]

Markets

More cigarettes are mainly sold in the United States, but also were or still are sold in the British Virgin Islands, Argentina, United Kingdom, the Netherlands, Austria, Spain, Italy, the Czech Republic, Romania, Bulgaria, Greece, Latvia, Lithuania, Belarus, Ukraine, Russia, Azerbaijan, Israel, Thailand, Malaysia, Hong Kong and Taiwan. [18] [19] [20]

United States Varieties

See also

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References

  1. ↑ "More". tobacco.stanford.edu. Retrieved 2024-01-18.
  2. 1 2 "Untitled Document". tobacco.stanford.edu. Archived from the original on 2018-08-04. Retrieved 2018-03-22.
  3. ↑ "Swan Song | Official Movie Website | A Magnolia Pictures Film | Starring Udo Kier, Jennifer Coolidge, Linda Evans, Michael Urie, Ira Hawkins and Stephanie McVay | Now Playing in Theaters or Watch on Demand". Swan Song | Official Movie Website | A Magnolia Pictures Film | Starring Udo Kier, Jennifer Coolidge, Linda Evans, Michael Urie, Ira Hawkins and Stephanie McVay | Now Playing in Theaters or Watch on Demand. Retrieved 2021-08-14.
  4. ↑ "Untitled Document". tobacco.stanford.edu. Archived from the original on 2018-08-04. Retrieved 2018-03-22.
  5. ↑ "1977 Ad, More Cigarettes, "Try One More"". Flickr. Retrieved 2018-03-22.
  6. ↑ "More 120's: Red and Green". www.smokingfeelsgood.com. Archived from the original on 2018-03-23. Retrieved 2018-03-22.
  7. ↑ "More Cigarettes International 120s - it is easy to buy cigarettes online at a discount for More cig brand in cigs store". morningcigarette.com. Retrieved 2018-03-22.
  8. ↑ "1979 More Cigarettes Vintage Ad "I'm More satisfied"". Vintage Adventures. Retrieved 2018-03-22.
  9. ↑ "1980 More Cigarettes Vintage Ad "I'm More satisfied"". Vintage Adventures. Retrieved 2018-03-22.
  10. ↑ "Meer sigaretten Vintage ingelijst advertentie, ouderwetse tabak Poster, unieke sentimentele Gift hem haar moeder Papa, muur Decor Office Man Cave". Etsy (in Dutch). Retrieved 2018-03-22.
  11. ↑ "Carteles antiguos". Pinterest. Retrieved 2018-03-22.
  12. ↑ Baker, Sarah (3 August 2010). "MORE 20 CLASS A CIGARETTES 120s". dearjackiecollins.blogspot.nl. Retrieved 2018-03-22.
  13. ↑ "Advertising". Pinterest. Retrieved 2018-03-22.
  14. ↑ Zion Andrew Manuel (2016-04-14), More International Cigarettes Commercial 1998 , retrieved 2018-03-22[ dead YouTube link ]
  15. ↑ StarGumFan65 (2024-01-24), More International TVC - Sunset , retrieved 2024-03-01{{citation}}: CS1 maint: numeric names: authors list (link)
  16. ↑ StarGumFan65 (2017-09-09), More International Cigarette - Radio Commercial (2002), archived from the original on 2021-12-21, retrieved 2018-03-22{{citation}}: CS1 maint: numeric names: authors list (link)
  17. ↑ Arginel Pinoy Ad Productions (2019-07-01), More Classic Cigarettes "Dip" TVC 1998 - 2000 , retrieved 2019-07-01
  18. ↑ "BrandMore - Cigarettes Pedia". www.cigarettespedia.com. Retrieved 2018-03-22.
  19. ↑ "More". www.zigsam.at. Retrieved 2018-03-22.
  20. ↑ "Brands". www.cigarety.by. Archived from the original on 2018-03-13. Retrieved 2018-03-22.


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