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Product type | Electronic cigarette |
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Owner | Reynolds American |
Produced by | Reynolds Vapor Co. |
Introduced | 2013 |
Website | vuse |
Vuse is an electronic cigarette produced by R. J. Reynolds Vapor Company, a subsidiary of the Reynolds American tobacco company. In 2015, it was the most popular e-cigarette in the United States with 33% market share in Nielsen-tracked channels. However, Vuse lost its top position in 2017, when Juul overtook it to become the most popular e-cigarette in the US. [1] As of August 2018 [update] , Vuse controlled 10% percent of the American e-cigarette market, compared to Juul's 72% market share. [1] By September 2023, however, Vuse's market share stood at 41.5% versus Juul's 24.7% market share. [2]
The original Vuse digital vapor cigarette has a nicotine content of 4.8 percent, [3] which is high compared to other e-cigarettes available in 2013. [3]
R.J. Reynolds launched Vuse in a June 2013 press conference, the first time R.J. Reynolds launched a product with a press conference in two decades. [4] [5] R.J. Reynolds promoted Vuse with print, direct mail, and TV advertising, the latter of which is highly unusual for tobacco products in the United States. [5] Vuse was launched in Colorado, [5] [6] but it quickly become available across the rest of the United States. [1] In 2015, Jerod Harris filed a lawsuit against Vuse for "[failure] to inform customers of the potential health risks incurred by using the products; specifically, inhalation of the carcinogens formaldehyde and acetaldehyde," a violation of California state law. [7]
In April 2018, R.J. Reynolds Vapor Company issued a recall of Vuse Vibe devices. [8] It stated that the batteries of Vuse Vibe vaporizers were malfunctioning and overheating after injuries were reported. [8] The cause of the malfunction has not been disclosed. [8]
In August 2018, Vuse launched the Vuse Alto, [9] a pod mod-type vaporizer, which is the variant of e-cigarette that Juul is. [10] Vuse Alto pods have a 1.8mL capacity, which is higher than the Juul 0.7mL pod capacity. The Alto is marketed as a direct competitor to Juul. [10]
In 2019, the US Food and Drug Administration started a review process to determine whether R.J. Reynolds Vapor Company's Vuse e-cigarette can claim that it is less risky than tobacco products.
However, in 2021 researchers at Johns Hopkins University analyzed the vape aerosols of popular brands such as Juul and Vuse, and found "nearly 2,000 chemicals, the vast majority of which are unidentified." [11]
In May 2022 the US Food and Drug Administration approved pre marketing for the Vuse Vibe Power Unit, the Vuse Vibe Tank Unit, and the Vuse Ciro Power Unit. [12]
On October 12, 2023, the FDA issued Marketing Denial Orders for six flavored Vuse Alto pods, including the Menthol pod. The Tobacco flavored Alto pod is the only flavor now allowed to be sold by R.J. Reynolds in the United States. [13]
In 2019, British American Tobacco (BAT), parent company of Reynolds American, signed a partnership deal with McLaren under its A Better Tomorrow campaign to promote BAT brands Vuse and Velo. [14] The partnership was later enhanced, which includes partnering with the McLaren IndyCar Team. [15] Vuse partnered with McLaren to race one-off liveries designed by emerging artists called Driven By Change at the 2021, 2022 and 2023 Abu Dhabi Grands Prix featuring the works of Egyptian-born, UAE-based artist Rabab Tantawy, [16] Lebanese artist Anna Tangles [17] and Saudi Arabian Nujood Al-Otaibi [18] [19] respectively.
British American Tobacco p.l.c. (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products. The company, established in 1902, is headquartered in London. As of 2021, it is the largest tobacco company in the world based on net sales.
Marlboro is an American brand of cigarettes owned and manufactured by Philip Morris USA within the United States and by Philip Morris International outside the US except Canada where the brand is owned and manufactured by Imperial Tobacco Canada. Marlboro's largest cigarette manufacturing plant is located in Richmond, Virginia.
Pall Mall is a British brand of cigarettes produced by British American Tobacco.
Newport is an American brand of menthol cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company. The brand was originally named for the seaport of Newport, Rhode Island.
Winston is an American brand of cigarettes, currently owned and manufactured by ITG Brands, subsidiary of Imperial Tobacco in the United States and by Japan Tobacco outside the U.S. The brand is named after the town where R. J. Reynolds started his business which is Winston-Salem, North Carolina. As of 2017, Winston has the seventh-highest U.S. market share of all cigarette brands, according to the Centers for Disease Control and Prevention and the Maxwell Report.
A menthol cigarette is a cigarette infused with the compound menthol which imparts a “minty” flavor to the smoke. Menthol also decreases irritant sensations from nicotine by desensitizing receptors, making smoking feel less harsh compared to regular cigarettes. Some studies have suggested that they are more addictive. Menthol cigarettes are just as hard to quit and are just as harmful as regular cigarettes.
An electronic cigarette (e-cigarette) or vape is a device that simulates tobacco smoking. It consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. Instead of smoke, the user inhales vapor. As such, using an e-cigarette is often called "vaping". The atomizer is a heating element that vaporizes a liquid solution called e-liquid, which quickly cools into an aerosol of tiny droplets, vapor and air. The vapor mainly comprises propylene glycol and/or glycerin, usually with nicotine and flavoring. Its exact composition varies, and depends on several things including user behavior.
Dissolvable tobacco is a tobacco product that dissolves in the mouth. Major tobacco manufacturers that sell dissolvable tobacco products include R. J. Reynolds Tobacco Company. Research into health effects of dissolvable and other new tobacco products was among the reasons of the establishment of the Tobacco Products Scientific Advisory Committee of the Food and Drug Administration in 2009.
R. J. Reynolds Vapor Company is an American electronic cigarette company based in Winston-Salem, North Carolina.
Regulation of electronic cigarettes varies across countries and states, ranging from no regulation to banning them entirely. As of 2015, around two thirds of major nations have regulated e-cigarettes in some way. A 2023 report by the World Health Organization (WHO) found that 34 countries had banned the sale of e-cigarettes.
Pax Labs is an American electronic vaporizer company founded in 2007 that markets the Pax vaporizers. The company developed the Juul e-cigarette. Juul Labs was spun out as a separate company in 2017.
blu is an electronic cigarette brand, produced by Fontem Ventures and owned by Imperial Brands. The brand blu sells various types of rechargeable and disposable e-cigarettes with a wide selection of flavored and unflavored liquids. Its products are available in many countries and each market offers different types of products suited to public demand and opportunities. The global headquarters of blu is located in Amsterdam. Local offices are active around the world to service all markets which sell the brand.
An electronic cigarette is a handheld battery-powered vaporizer that simulates smoking, but without tobacco combustion. E-cigarette components include a mouthpiece, a cartridge, a heating element/atomizer, a microprocessor, a battery, and some of them have an LED light on the end. An atomizer consists of a small heating element, or coil, that vaporizes e-liquid and a wicking material that draws liquid onto the coil. When the user inhales a flow sensor activates the heating element that atomizes the liquid solution; most devices are manually activated by a push-button. The e-liquid reaches a temperature of roughly 100–250 °C (212–482 °F) within a chamber to create an aerosolized vapor. The user inhales an aerosol, which is commonly but inaccurately called vapor, rather than cigarette smoke. Vaping is different from smoking, but there are some similarities, including the hand-to-mouth action of smoking and an aerosol that looks like cigarette smoke. The aerosol provides a flavor and feel similar to tobacco smoking. There is a learning curve to use e-cigarettes properly. E-cigarettes are cigarette-shaped, and there are many other variations. E-cigarettes that resemble pens or USB memory sticks are also sold that may be used unobtrusively.
A vape shop is a retail outlet specializing in the selling of vaping products, though shops selling derived psychoactive cannabis products have increased in the United States since the passage of the 2018 Farm Bill. There are also online vape shops. A vape shop offers a range of vaping products. The majority of vape shops do not sell vaping products that are from "Big Tobacco" companies. In 2013, online search engine searches on vape shops surpassed searches on e-cigarettes. Around a third of all sales of vaping products in one US state took place in vape shops. Big Tobacco believes the independent vape market is a threat to their interests.
Juul Labs, Inc. is an American electronic cigarette company that spun off from Pax Labs in 2017. Juul Labs makes the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges.
NJOY, LLC is an American company that manufactures and distributes electronic cigarettes and vaping products. In 2017, NJOY acquired the assets of NJOY, Inc., one of the first companies to sell e-cigarettes. On June 1, 2023, the company was acquired by Altria Group.
Electronic cigarettes are marketed to smoking and non-smoking men, women, and children as being safer than cigarettes. In the 2010s, large tobacco businesses accelerated their marketing spending on vape products, similar to the strategies traditional cigarette companies used in the 1950s and 1960s.
Nicotine salts are salts formed from nicotine and an acid. They are found naturally in tobacco leaves. Various acids can be used, leading to different conjugate bases paired with the ammonium form of nicotine.
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