Ten Motives

Last updated
10 Motives.jpg

Ten Motives is a British electronic cigarette brand owned by British American Tobacco.

Contents

History

The Ten Motives company in Cheshire was founded by Art Devlin who, with Tony Jones, was the controlling shareholder. [1] [2] [3] [4]

In 2016 the company was taken over by British American Tobacco. [5]

Controversies

In 2014, their advertising was ruled inaccurate due to it claiming it to be "the healthier smoking alternative" to smoking. [6]

References

  1. ↑ "Ten Motives is plenty for BAT to expand in e-cigarettes", Dominic Walsh, The Times, 2 May 2016, p. 47.
  2. ↑ Matthew Goodman (2014-02-09). "Ecigarette pioneers in line for a packet". The Sunday Times . Archived from the original on April 2, 2014. Retrieved 2016-05-05.
  3. ↑ "VEC lands third British ecigarette company as industry booms | City A.M". City A.M. 2014-06-09. Retrieved 2016-05-05.
  4. ↑ "Ten Motives celebrate record growth in e-cigarette sector | News". Cheshire Today. 2015-04-02. Retrieved 2016-05-05.
  5. ↑ "British American Tobacco - British American Tobacco acquires UK e-cigarette company Ten Motives". www.bat.com. Retrieved 2025-01-23.
  6. ↑ John Reynolds. "E-cigarette ad banned over health claims | Media". The Guardian . Retrieved 2016-05-05.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.