Winston (cigarette)

Last updated
Winston
Winston cigarettes logo.png
Product type Cigarette
Owner ITG Brands (U.S. only)
Japan Tobacco (Outside the U.S.)
Country United States
Introduced1954;70 years ago (1954)
Previous owners R.J. Reynolds
Tagline"Sprit of the U.S.A." (Philippines, 1997-2002)
Website winstoncigarettes.com
Carcinogenicity: IARC group 1

Winston is an American brand of cigarettes, currently owned and manufactured by ITG Brands, subsidiary of Imperial Tobacco in the United States and by Japan Tobacco outside the U.S. [1] [2] The brand is named after the town where R. J. Reynolds started his business which is Winston-Salem, North Carolina. [2] As of 2017, Winston has the seventh-highest U.S. market share (2 percent) of all cigarette brands, according to the Centers for Disease Control and Prevention and the Maxwell Report. [3] [4]

Contents

This market share has been falling since 2003, when it peaked at 3.92 percent, [5] although Winston has consistently been in the top 10 cigarette brands by U.S. market share since 2001, according to data from the Substance Abuse and Mental Health Services Administration's National Household Survey on Drug Abuse. [5] [6]

History

Winston was introduced in 1954 by the R.J. Reynolds Tobacco Company and quickly became one of the top-selling cigarette brands, using the slogan "Winston tastes good like a cigarette should". [7] It became the number one cigarette sold in the world by 1966, a position it held until 1972 when Marlboro overtook the brand. [8]

In the 1980s, Winston was the most favored brand in Puerto Rico, thanks to their advertising slogan "Winston y Puerto Rico: No hay nada mejor" (Winston and Puerto Rico: There is nothing better).

Winston then became the #2 cigarette, a position it continues to maintain today under ownership of Japan Tobacco outside of the U.S. [2] [9] while the American version of the brand has faced steadily declining sales, dropping to sixth place by 2005 in the last national survey. [10] The American version of Winston is also known for its more recent claim of becoming additive-free in the late 1990s. [11] This in turn led to a settlement with the Federal Trade Commission requiring Winston to clarify subsequent advertisements that the lack of additives did not result in a safer cigarette. [12]

In 1999, R.J. Reynolds was spun off from RJR Nabisco and subsequently sold its non-U.S. operations to Japan Tobacco. [13]

On July 15, 2014, Reynolds American (R.J. Reynolds parent company) agreed to purchase the Lorillard Tobacco Company for $27.4 billion and as a result, (to alleviate antitrust concerns) Winston, along with the Kool, Maverick, and Salem cigarette brands, was sold to Imperial Tobacco for $7.1 billion. [14] [15]

On June 12, 2015, Reynolds American and Lorillard completed their merger and Winston officially fell under ownership of Imperial tobacco spinoff ITG brands. [16]

Sponsorship

NASCAR

Beginning in 1971, Winston was the sponsor of the highest title of the NASCAR series, known as the Winston Cup Series. [17] [18] R. J. Reynolds ended Winston's association with the series in 2003. [19] The series is now known as the NASCAR Cup Series.

Drag Racing

From 1975 to 2001, Winston was also the sponsor of the NHRA drag racing series, which is currently sponsored by Camping World. [20] [21]

Superbike World Championship

Winston sponsored the Ten Kate Racing team in 2005 and 2006. In countries where tobacco advertising was prohibited, the acronym "WinWin" was used instead. [22] [23] [24] [25]

Football/Soccer

Winston was a sponsor of the 1982 FIFA World Cup. [26] [27]

Sailing

Winston sponsored Dennis Connor's 1993/94 Whitbread 60 in the Whitbread Round the World Yacht Race. Connors sailed 2 legs of the race with Winston finishing 6th overall & 4th in the Whitbread 60 class

Controversy

Winston and The Flintstones

Winston was one of the original sponsors of The Flintstones , from 1960 to 1962. In the commercials, Flintstones characters Fred Flintstone and Barney Rubble were seen promoting Winston, and every episode ended with Fred lighting a Winston for his wife Wilma while singing the product's jingle. By the third season, however, the show's ads became more oriented towards children and Winston was replaced by Welch's. [28] [29] [30]

Winston and targeting of African Americans

In the 1970s, Winston specifically targeted the Afro-American minority, similar to what Kool and Newport did during the time.

After World War II had ended, American tobacco companies started to explore new markets to maintain their prosperity. The growth in urban migration and the growing incomes of African Americans (called at the time the "emerging Negro market") gave the tobacco companies what was sometimes called an "export market at home". Additionally, a new kind of media started to appear after the war when several glossy monthly magazines including Negro Digest (1942, renamed Black World), Ebony (1945) and Negro Achievements (1947, renamed Sepia ) began to be published. These relatively expensively produced magazines were far more attractive to the tobacco advertisers than the cheap "Negro" daily newspapers of the pre-war era, with glossy pages and a far wider national distribution. The magazines meant for a purely African-American audience also meant that advertisers could produce adverts aimed at and featuring African Americans away from the eyes of white consumers. [31]

David Goerlitz and the Winston Man

Between 1982 and 1988, David Goerlitz was the "Winston Man", appearing in 42 billboard advertisements – more than the Marlboro man. [32] In 1988, he publicly denounced the tobacco industry and joined the emerging anti-smoking movement after suffering health issues related to smoking. He has spent more than 20 years working in schools as a public speaker, encouraging kids not to start smoking. [33] [34] [35] [36] [37] [38]

Winston and additive-free claims

In September 2015, the US Food and Drug Administration (FDA) warned ITG Brands, the makers of Winston cigarettes, that labeling the product as "additive-free" violated federal law because the claim implied that the cigarettes were safer than other brands. [39]

The August warning letter to ITG marked the first time the FDA had used its authority under a 2009 tobacco-control law to take action against a company for making "additive-free" ("No Bull" ad campaign) claims on product packaging. [39] It was one of three warning letters that the agency shipped out in August 2015 to cigarette companies whose products were labeled "additive-free", "natural" or both. [39] Winston had been previously settled with the FTC (when tobacco advertising was under their purview) regarding similar claims in 1999. [12]

Winston Cup Museum lawsuit

After Winston relinquished their sponsorship of the NASCAR Cup Series in 2004, a museum honoring the Winston Cup era opened in 2005, operated independently of R.J. Reynolds Tobacco Company or NASCAR themselves (but otherwise using the Winston branding as last used in 2003). Following a four-year legal battle against ITG Brands, which argued that the sale of Winston brand from R.J. Reynolds in 2015 meant that the history of the Winston Cup Series belonged to them, the museum closed in July 2023 as part of an injunction [40] before permanently closing on December 18, 2023, following a brief reopening in September. [41]

Markets

A Winston sponsored smoking room at Dubai International Airport. Dubai International Airport Winston smoking room inside.JPG
A Winston sponsored smoking room at Dubai International Airport.

Winston cigarettes were or still are sold in the following countries: Iran, Canada, United States, Mexico, Chile, Peru, Argentina, Brazil, United Kingdom, Sweden, Finland, Luxembourg, Belgium, the Netherlands, Germany, France, Switzerland, Austria, Portugal, Spain, Italy, Poland, Hungary, Iceland, Romania, Moldova, Croatia, Czech Republic, Slovakia, Slovenia, Serbia, Albania, Greece, Turkey, Armenia, Azerbaijan, Georgia, Estonia, Lithuania, Latvia, Belarus, Ukraine, Russia, Kazakhstan, Kyrgyzstan, Uzbekistan, Tunesia, South Africa, Israel, Lebanon, Jordan, Kuwait, Kosovo, Morocco, Myanmar, Vietnam, Egypt, Indonesia, Malaysia, Nepal, Norway, Cyprus, Singapore, Hong Kong, Japan, Taiwan, North Macedonia, the Philippines, Timor Leste, and Ethiopia. [42] [43] [44] [45]

See also

Related Research Articles

<span class="mw-page-title-main">R. J. Reynolds Tobacco Company</span> American tobacco manufacturing company

The R. J. Reynolds Tobacco Company (RJR) is an American tobacco manufacturing company based in Winston-Salem, North Carolina, and headquartered at the RJR Plaza Building. Founded by R. J. Reynolds in 1875, it is the second-largest tobacco company in the United States. The company is a wholly owned subsidiary of Reynolds American, after merging with the U.S. operations of British American Tobacco in 2004.

<span class="mw-page-title-main">Camel (cigarette)</span> Cigarette brand

Camel is an American brand of cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company in the United States and by Japan Tobacco outside the U.S.

<span class="mw-page-title-main">Brown & Williamson</span> American tobacco company

Brown & Williamson Tobacco Corporation was a U.S. tobacco company and a subsidiary of multinational British American Tobacco that produced several popular cigarette brands. It became infamous as the focus of investigations for chemically enhancing the addictiveness of cigarettes. Its former vice-president of research and development, Jeffrey Wigand, was the whistleblower in an investigation conducted by CBS news program 60 Minutes, an event that was dramatized in the film The Insider (1999). Wigand claimed that B&W had introduced chemicals such as ammonia into cigarettes to increase nicotine delivery and increase addictiveness.

<span class="mw-page-title-main">Kool (cigarette)</span> American brand of menthol cigarettes

Kool is an American brand of menthol cigarette, currently owned and manufactured by ITG Brands LLC, a subsidiary of Imperial Tobacco Company. Kool cigarettes sold outside of the United States are manufactured by British American Tobacco.

<span class="mw-page-title-main">Imperial Brands</span> British tobacco company

Imperial Brands plc is a British multinational tobacco company headquartered in London and Bristol, England. It is the world's fourth-largest international cigarette company measured by market share after Philip Morris International, British American Tobacco and Japan Tobacco and the world's largest producer of fine-cut tobacco and tobacco papers.

<span class="mw-page-title-main">Pall Mall (cigarette)</span> American brand of cigarettes

Pall Mall is a British brand of cigarettes produced by British American Tobacco.

Newport is an American brand of menthol cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company. The brand was originally named for the seaport of Newport, Rhode Island.

<span class="mw-page-title-main">Salem (cigarette)</span> American cigarette brand

Salem is an American brand of cigarettes, currently owned and manufactured by ITG Brands, a subsidiary of Imperial Tobacco, inside the U.S. and by Japan Tobacco outside the United States.

<span class="mw-page-title-main">Reynolds American</span> American tobacco company

Reynolds American, Inc. is an American tobacco company which is a subsidiary of British American Tobacco and is the second-largest tobacco company in the United States. Its holdings include R. J. Reynolds Tobacco Company, American Snuff Company, Santa Fe Natural Tobacco Company, and Niconovum AB.

<span class="mw-page-title-main">Lorillard Tobacco Company</span> Tobacco firm

Lorillard Tobacco Company was an American tobacco company that marketed cigarettes under the brand names Newport, Maverick, Old Gold, Kent, True, Satin, and Max. The company had two operating segments: cigarettes and electronic cigarettes.

<span class="mw-page-title-main">Kent (cigarette)</span> American brand of cigarettes

Kent is an American brand of cigarettes, currently owned and manufactured by R.J. Reynolds Tobacco Company in the United States and British American Tobacco elsewhere. The brand is named after Herbert Kent, a former executive at Lorillard Tobacco Company.

Doral is an American brand of cigarettes, currently owned and manufactured by the R.J. Reynolds Tobacco Company.

<span class="mw-page-title-main">Menthol cigarette</span> Cigarette flavored with the compound menthol

A menthol cigarette is a cigarette infused with the compound menthol which imparts a “minty” flavor to the smoke. Menthol also decreases irritant sensations from nicotine by desensitizing receptors, making smoking feel less harsh compared to regular cigarettes. Some studies have suggested that they are more addictive. Menthol cigarettes are just as hard to quit and are just as harmful as regular cigarettes.

William Ralph Seagraves was an American executive. For 13 years he was the president of R. J. Reynolds Tobacco Company’s Special Events Operations. His help in introducing Winston cigarette advertising into NASCAR and National Hot Rod Association (NHRA) lead him to be inducted in the International Motorsports Hall of Fame in 2008. He is the 2021 recipient of the NASCAR Hall of Fame’s Landmark Award.

<span class="mw-page-title-main">Old Gold (cigarette)</span> American cigarette brand

Old Gold is an American brand of cigarette owned and manufactured by the R. J. Reynolds Tobacco Company.

Dissolvable tobacco is a tobacco product that dissolves in the mouth. Major tobacco manufacturers that sell dissolvable tobacco products include R. J. Reynolds Tobacco Company. Research into health effects of dissolvable and other new tobacco products was among the reasons of the establishment of the Tobacco Products Scientific Advisory Committee of the Food and Drug Administration in 2009.

Maverick, is an American brand of cigarettes, currently owned and manufactured by ITG Brands, a subsidiary of Imperial Tobacco.

<span class="mw-page-title-main">True (cigarette)</span> American brand of cigarettes

True is an American brand of cigarettes, currently owned by Reynolds American and manufactured through its subsidiary R.J. Reynolds. The brand was created and formerly owned by the Lorillard Tobacco Company.

<span class="mw-page-title-main">ITG Brands</span> US tobacco company

ITG Brands, LLC is the third-largest American tobacco manufacturing company in the United States. It is a subsidiary of British multinational Imperial Brands. ITG Brands markets and sells multiple cigarette and cigar brands and sells blu eCigs. The company was created in 2015 and has its production, headquarters, and regulatory compliance facilities located in Greensboro, North Carolina.

<span class="mw-page-title-main">Regulation of nicotine marketing</span> Regulations regarding the advertising of nicotine-containing products

As nicotine is highly addictive, marketing nicotine-containing products is regulated in most jurisdictions. Regulations include bans and regulation of certain types of advertising, and requirements for counter-advertising of facts generally not included in ads. Regulation is circumvented using less-regulated media, such as Facebook, less-regulated nicotine delivery products, such as e-cigarettes, and less-regulated ad types, such as industry ads which claim to discourage nicotine addiction but seem, according to independent studies, to promote teen nicotine use.

References

  1. ↑ "Brands". Itgbrands.com. Retrieved 27 January 2018.
  2. 1 2 3 "Our brands". Jti.com. Retrieved 27 January 2018.
  3. ↑ Maxwell, John C (July 26, 2018). "Year End & Fourth Quarter 2017 Cigarette Industry". The Maxwell Report. Richmond, VA.
  4. ↑ "Tobacco Brand Preferences". CDC Office on Smoking and Health. Centers for Disease Control and Prevention. August 1, 2018. Retrieved 12 September 2018.
  5. 1 2 Sharma, Anushree; Fix, Brian V.; Delnevo, Cristine; Cummings, K. Michael; O'Connor, Richard J. (2016-01-01). "Trends in market share of leading cigarette brands in the USA: national survey on drug use and health 2002–2013". BMJ Open. 6 (1): –008813. doi:10.1136/bmjopen-2015-008813. ISSN   2044-6055. PMC   4735173 . PMID   26826144.
  6. ↑ Office of Applied Studies, Substance Abuse and Mental Health Services Administration (July 11, 2003). The NHSDA Report: Cigarette Brand Preferences (PDF) (Report). Substance Abuse and Mental Health Services Administration . Retrieved September 12, 2018.
  7. ↑ Cross, Mary (2002). A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture. Greenwood Press. pp. 128–130. ISBN   978-0313314810 . Retrieved 4 September 2020.
  8. ↑ "Reynolds Plans a New Version of Winston". The New York Times. 14 March 1992.
  9. ↑ "JT aiming to make Winston No.1 through accretion". Tobaccoreporter.com. 20 May 2015. Retrieved 27 January 2018.
  10. ↑ Cigarette Brand Preferences in 2005: Cigarette market value ranking Archived 2013-03-02 at the Wayback Machine , National Survey on Drug Use and Health, United States Department of Health and Human Services, January 12, 2007, updated July 11, 2008.
  11. ↑ "Stanford Research into the Impact of Tobacco Advertising". Tobacco.stanford.edu. Retrieved 27 January 2018.
  12. 1 2 Streitfeld, Victoria; Grossman, Beth (March 3, 1999). "FTC Accepts Settlement of Charges That Ads For Winston "No Additive" Cigarettes Are Deceptive" (Press release). Federal Trade Commission. Retrieved 2018-09-12.
  13. ↑ Martin, Mitchell; Tribune, International Herald (10 March 1999). "International Cigarettes Unit Sold to Japan Tobacco for $8 Billion : RJR Nabisco to Split Up Company". The New York Times . Retrieved 27 January 2018.
  14. ↑ "Lorillard and Reynolds American near merger". CNBC. Reuters. 3 July 2014. Retrieved 27 January 2018.
  15. ↑ "Reynolds, Lorillard Must Sell Salem, Kool, Maverick & Winston Brands To Gain Approval Of $27.4B Mega-Cigarette Merger". Consumerist.com. 27 May 2015. Retrieved 27 January 2018.
  16. ↑ "It's official: $27.4B Reynolds-Lorillard merger complete". Bizjournals.com. Retrieved 27 January 2018.
  17. ↑ "Winston Cup Museum & Special Event Center". Winston Cup Museum & Special Event Center.
  18. ↑ Bartlett, Roger; Gratton, Chris; Rolf, Christer (26 January 2018). Encyclopedia of International Sports Studies: F-O. Taylor & Francis. ISBN   9780415978767 – via Google Books.
  19. ↑ "R.J. Reynolds Tobacco Co. (Reynolds American)". Adage.com. 15 September 2003. Retrieved 27 January 2018.
  20. ↑ "1999 Winston Showdown". Nhra.com. Retrieved 27 January 2018.
  21. ↑ "Amazon.com: 1997 - Express Litho - NHRA Winston Drag Racing - Winston Select Top 10 - Saluting 1997 Champions - Gary Scelzi : Top Fuel / John Force : Funny Car / Jim Yates : Pro Stock - Illustrations Hector Cademartori - 22x28 Inch Rolled Poster - Very Rare - Out of Print - Collectible: Posters & Prints". Amazon.com.
  22. ↑ "2005 World Superbike - Full-Time Riders - Entry List - WSB Archives". World Superbike Unofficial Archive. Retrieved 12 September 2018.
  23. ↑ "2006 World Superbike - Full-Time Riders - Entry List - WSB Archives". World Superbike Unofficial Archive. Retrieved 12 September 2018.
  24. ↑ "Karl Muggeridge". www.muggas.com. Retrieved 12 September 2018.
  25. ↑ "31-K.Muggeridge-Honda CBR 1000 RR-Winston Ten Kate Honda at Magny-Cours". www.motorsport.com. Retrieved 12 September 2018.
  26. ↑ "The Official FIFA World Cup Partners & Sponsors since 1982" (PDF). FIFA. Archived from the original (PDF) on November 7, 2012. Retrieved 12 September 2018.
  27. ↑ "Soccer - FIFA World Cup Final 1982 - Italy v West Germany - Santiago Bernabeu Stadium" . Retrieved 12 September 2018.
  28. ↑ "Winston Cigarettes with the Flintstones". Forgottenadvertisements.wordpress.com. 25 June 2013. Retrieved 27 January 2018.
  29. ↑ "Yabba Dabba Cough! Flashback to When The Flintstones Shilled Cigarettes". Adage.com. 2 April 2013. Retrieved 27 January 2018.
  30. ↑ "Excellence in Advertising: Winston cigarettes". Georgia Straight Vancouver's News & Entertainment Weekly. 8 August 2015.
  31. ↑ "'Good... and long': Blaxploitation ads for Winston cigarettes, 1970-1973". Dangerousminds.net. 5 November 2015. Retrieved 27 January 2018.
  32. ↑ "In America; Tobacco Dollars". The New York Times. 28 November 1993.
  33. ↑ "The Goerlitz tapes". Velvetgloveironfist.com. Retrieved 27 January 2018.
  34. ↑ "Ex-cigarette spokesman pitches smoke-free lifestyle to students". Articles.chicagotribune.com. Retrieved 27 January 2018.
  35. ↑ "EX-WINSTON MODEL TO SPEAK AT NIAGARA MIDDLE FRIDAY". Buffalonews.com. 11 November 1998. Retrieved 27 January 2018.
  36. ↑ "If you think Big Tobacco was bad, wait till you get a whiff of Big Marijuana". Dallasnews.com. 11 September 2014. Retrieved 27 January 2018.
  37. ↑ "Winston man - Boston TV News Digital Library". Bostonlocaltv.org. Retrieved 27 January 2018.
  38. ↑ "Winston Man' opposes smoking". Upi.com. Retrieved 27 January 2018.
  39. 1 2 3 Abrams, Rachel. (August 27, 2015). "F.D.A. Warns 3 Tobacco Makers About Language Used on Labels". The New York Times . Retrieved May 5, 2019.
  40. ↑ Melrose, Justyn (July 4, 2023). "Winston Cup Museum in NC closes over legal battle with ITG tobacco company". CBS 17 Raleigh . Retrieved December 25, 2023.
  41. ↑ McCoy, Sydney (December 15, 2023). "Museum honoring the golden era of racing closes". Spectrum News 1 North Carolina . Retrieved December 25, 2023.
  42. ↑ "BrandWinston - Cigarettes Pedia". Cigarettespedia.com. Retrieved 27 January 2018.
  43. ↑ "Winston". Zigsam.at. Retrieved 27 January 2018.
  44. ↑ "Brands". Cigarety.by. Retrieved 27 January 2018.
  45. ↑ "Where we operate". Japan Tobacco International – a global tobacco company. Retrieved 2020-03-28.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.