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| Product type | Rolling tobacco |
|---|---|
| Owner | Imperial Brands (1998–) |
| Country | Netherlands |
| Markets | Worldwide |
| Previous owners | Douwe Egberts |
White Ox is a Dutch brand of rolling tobacco available worldwide. In Australia it is widely available to purchase from licensed tobacco retailers and is imported by Imperial Tobacco Australia LTD.
Originally it was produced by Douwe Egberts in the Netherlands. In 1998 the "White Ox" brand was acquired by Imperial Tobacco when Douwe Egbert sold off its hand-rolling tobacco business. White Ox tobacco is described on the packaging as a "Superior Dark Blend" of tobaccos. In the Australian market it was sold in 30 gram and 50 gram variant pouches. In March 2014 the 30 gram pouch was discontinued from sale and a 25 gram pouch introduced. Originally the 25 gram pouch was produced in New Zealand, but from late 2017 both the 50 and 25 gram pouches are now produced in The Netherlands.
An Australian government quantitative survey of RYO smokers to "Determine Impact of Plain Packaging" found that "White Ox" tobacco was perceived by this cohort as being "extremely low appeal as a product", that was associated with "prison populations and homeless people" [1]
Its name is shared with the name of the original store "De Witte Os" (English translation, 'The White Ox'), in Joure, the Netherlands opened in 1753 by Egbert Douwes and his wife Akke Thysses, founders of the Douwe Egberts company. [2]
Prior to the prison smoking ban in August 2015, White Ox tobacco was the standard issue tobacco in the state of N.S.W. Australia prisons, [3] where it was colloquially known as "Boob Shit" or "Boob Weed." [4]
At the conclusion of the 1992 Vogel award-winning novel PRAISE, by Andrew McGahan, the novel's protagonist uses his last $8 to purchase a pouch of White Ox tobacco. [5]
It was also referenced in the Australian YouTube series The Big Lez Show, with character Mike Nolan saying that smoking a Marlboro Red is akin to "…smoking a White Ox no filter, fuck that for a joke [6] ", referring to the “traditional” Australian way of smoking White Ox as a rolled cigarette without a filter (a part of the brand's inseparable association with prison life).
A roll-your-own (RYO) cigarette, also called a handrolled cigarette, is a cigarette made from loose tobacco and rolling paper. Factory-made cigarettes are called industrial cigarettes.
A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opposite end. Cigarette smoking is the most common method of tobacco consumption. The term cigarette, as commonly used, refers to a tobacco cigarette, but the word is sometimes used to refer to other substances, such as a cannabis cigarette or an herbal cigarette. A cigarette is distinguished from a cigar by its usually smaller size, use of processed leaf, and paper wrapping, which is typically white.
Rolling paper is a specialty paper used for making cigarettes. Rolling papers are packs of several cigarette-size sheets, often folded inside a cardboard wrapper. They are also known as 'blanks', which are used to encase tobacco or cannabis. It may be flavoured.
Benson & Hedges is a British brand of cigarettes owned by American conglomerate Altria. Cigarettes under the Benson & Hedges name are manufactured worldwide by different companies such as Rothmans, Benson & Hedges, Philip Morris USA, British American Tobacco, or Japan Tobacco, depending on the region. In the UK, they are registered in Old Bond Street in London, and were manufactured in Lisnafillan, Ballymena, Northern Ireland, before production was moved to Eastern Europe in 2017.
Richmond is a British brand of cigarettes, currently owned and manufactured by Imperial Tobacco.
Douwe Egberts is a Dutch brand of coffee which is majority-owned by JDE Peet's. It was founded in Joure, Netherlands, by Egbert Douwes in 1753 as De Witte Os, a general grocery shop. The company later started dealing specifically in coffee, tea, and tobacco. By 1925, it had changed its name to Douwe Egberts and introduced its logo, a red seal with a "D.E." initialism.
John Player & Sons, most often known simply as Player's, was a tobacco and cigarette manufacturer based in Nottingham, England. In 1901, the company merged with other companies to form The Imperial Tobacco Company to face competition from US manufacturers. The company also released several series of association football trading cards in the 1930s under the Player's brand.
Silk Cut is a British brand of cigarettes, currently owned and manufactured by Gallaher Group, a division of Japan Tobacco. The packaging is characterised by a distinctive stark white packet with the brand name in a purple, blue, red, silver, white or green square.
Shag, also known as rolling tobacco or loose tobacco, is fine-cut tobacco, used to make self-made cigarettes by hand rolling the tobacco into rolling paper or injecting it into filter tubes. It got its name from the finely cut strands appearing like 'shag' fabric and was originally considered poor quality. Various types of cut are used; most shag blends use a simple mixture of cutting styles, consisting mostly of loose cut but also krumble kake, ribbon cut and flake may be used. Some shag blends use cuts reminiscent of pipe tobacco. These were imported to the United Kingdom by Rory Innes following the Virginia tobacco plantations in North America.
Drum is a Dutch brand of fine-cut handrolling tobacco, or shag, introduced in 1952. It was originally produced and distributed by the Douwe Egberts corporation. Douwe Egberts was purchased by the Sara Lee Corporation, which sold Drum to Imperial Brands, the current British producer.
Du Maurier is a Canadian brand of cigarette, produced by Imperial Tobacco Canada, a subsidiary of conglomerate British American Tobacco. The brand is named after Sir Gerald du Maurier, the noted British actor. The brand is also produced under license by the West Indian Tobacco Company in Trinidad and Tobago.
Cohiba is a Cuban brand of cigarettes created by Habanos S.A. They are currently manufactured by the French-Spanish company Altadis, a subsidiary of Imperial Brands. Since 2003, "Brascuba Cigarrillos" has produced the brand in Latin America, the Caribbean, and Russia.
Golden Virginia is a hand-rolling tobacco brand manufactured in Nottingham, England by Imperial Brands and sold throughout Europe. It is a blend of fine-cut Virginia, burley, and oriental tobaccos. Golden Virginia first appeared in the United Kingdom in 1877, and it is currently sold in 30g and 50g pouches. The pouches have a zip-lock seal to keep the tobacco fresh along with a sticky tab and a packet of Rizla hand-rolling papers with a 30g pouch, and two packets with a 50g pouch.
Plain tobacco packaging, also known as generic, neutral, standardised or homogeneous packaging, is packaging of tobacco products, typically cigarettes, without any branding, including only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps. The appearance of all tobacco packs is standardised, including the colour of the pack.
Juicy Jay's is a brand of flavored rolling paper, Cigar Tobaccos, and Cigar Wraps. Each paper has a printed pattern to match its flavor, and features a sugar-based gum. It is one of the few brands of flavored papers remaining in the US after an FDA legal challenge. Juicy Jay's comes in a number of flavors such as "orange, cotton candy, or watermelon".
JDE Peet's is an American-Dutch company that owns beverage brands, mostly of coffee, tea and hot chocolate. It was formed in 2015 following the merger of the coffee division of Mondelez International with Douwe Egberts as Jacobs Douwe Egberts. The stock of JDE Peet's is listed on the Euronext Amsterdam stock exchange.
Peter Stuyvesant is a brand of cigarettes currently owned by British American Tobacco and manufactured by the American Cigarette Company. In Australia and New Zealand, the brand is manufactured by Imperial Tobacco. The cigarette brand is named after Petrus Stuyvesant, Director General of New Netherland, later New York State, New Jersey, Delaware and parts of surrounding states.
Reval is a German brand of cigarettes, currently owned and manufactured by Reemtsma, subsidiary of Imperial Tobacco.
Ducados is a brand of cigarettes that is currently owned and manufactured by Altadis, a division of Imperial Tobacco. Ducados is Spanish for Ducats, a gold coin was part of the original design of the package.
Philip Morris is an American brand of cigarettes, currently owned by Philip Morris International. Cigarettes are manufactured by the firm worldwide except in the US, where Philip Morris USA produces tobacco products.
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1Australia only; 2Brands of Habanos, a 50:50 joint venture between Imperial Tobacco and Cubatabaco ; 350% share; 4formerly, "Commonwealth Brands" | |||||||
