Product type | Beverages |
---|---|
Owner | JDE Peet's |
Country | Netherlands |
Introduced | 1753 |
Markets | Worldwide |
Tagline | "No ordinary jar. No ordinary coffee." |
Website | www |
Douwe Egberts is a Dutch brand of coffee which is majority-owned by JDE Peet's. It was founded in Joure, Netherlands, by Egbert Douwes in 1753 as De Witte Os ("The White Ox"), a general grocery shop. The company later started dealing specifically in coffee, tea, and tobacco. By 1925, it had changed its name to Douwe Egberts (as in Douwe, the son of Egbert) and introduced its logo, a red seal with a "D.E." initialism. [1]
Its former tobacco brand White Ox was named for the original De Witte Os grocery store in Joure; Douwe Egberts sold White Ox to Imperial Tobacco in 1998.
In May 2017, Douwe Egberts launched aluminium coffee capsules across supermarkets. [2]
At the end of 2019, the company merged with Peet's Coffee and the two continue under the new name JDE Peet's. [3] At the end of May 2020, this company was listed on the Euronext Amsterdam. [4] JDE Peet's has an annual turnover of approximately €7 billion. [5]
Douwe Egberts' origins are in Joure, West Frisia where Egbert Douwes established a grocery shop called "De Witte Os" ("The White Ox") in 1752. The company transferred to his eldest son Douwe Egberts in 1780, from whom it adopted its current name. [6]
The Dutch Province of Groningen was sued in 2007 by Douwe Egberts for explicitly requiring its coffee machine suppliers to meet the EKO organic standard [7] and the fairtrade criteria set by Stichting Max Havelaar, most notably the payment of a minimum price for its coffee and a development premium to producer cooperatives. Douwe Egberts sold a number of coffee brands under self-developed ethical criteria and argued that the requirements were discriminatory. After several months of discussions and legal challenges, the province of Groningen prevailed in a well-publicised judgment in favor of the Province. [8] Coen de Ruiter, director of Stichting Max Havelaar, called the victory a landmark event: "it provides governmental institutions the freedom in their purchasing policy to require suppliers to provide coffee that bears the fair trade criteria, so that a substantial and meaningful contribution is made in the fight against poverty through the daily cup of coffee". [9]
Fair trade is a term for an arrangement designed to help producers in developing countries achieve sustainable and equitable trade relationships. The fair trade movement combines the payment of higher prices to exporters with improved social and environmental standards. The movement focuses in particular on commodities, or products that are typically exported from developing countries to developed countries but is also used in domestic markets, most notably for handicrafts, coffee, cocoa, wine, sugar, fruit, flowers and gold.
Kozmo.com was a venture capital–funded online company that promised free one-hour delivery of "videos, games, DVDs, music, mags, books, food, basics and more" and Starbucks coffee in several major cities in the United States. It was founded in March 1998 by young investment bankers Joseph Park and Yong Kang in New York City, and was out of business by April 2001. The company is often cited as an example of the dot-com bubble. In January 2013, the brand was bought by Yummy.com and announced that they would relaunch soon. In March 2018, Kozmo was relaunched as a warehouse club. The Kozmo.com website is offline as of July 2023.
Max Havelaar; or, The Coffee Auctions of the Dutch Trading Company is an 1860 novel by Multatuli, which played a key role in shaping and modifying Dutch colonial policy in the Dutch East Indies in the nineteenth and early twentieth century. In the novel, the protagonist, Max Havelaar, tries to battle against a corrupt government system in Java, which was then a Dutch colony. The novel's opening line is famous: "Ik ben makelaar in koffie, en woon op de Lauriergracht, Nº 37.".
Joure is a town in the north of the Netherlands. It is the administrative center of De Fryske Marren, Friesland. With 13,090 inhabitants, it is also the most populous town in the municipality.
Eduard Douwes Dekker, better known by his pen name Multatuli, was a Dutch writer best known for his satirical novel Max Havelaar (1860), which denounced the abuses of colonialism in the Dutch East Indies. He is considered one of the Netherlands' greatest authors.
Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. For nearly 100 years, until the late 1980s, it was the highest-selling coffee brand in the United States. The company's slogan is "Good to the last drop," which is often incorporated into its logo and is printed on its labels.
Peet's Coffee is a San Francisco Bay Area-based specialty coffee roaster and retailer owned by JAB Holding Company via JDE Peet's. Founded in 1966 by Alfred Peet in Berkeley, California, Peet's introduced the United States to its darker roasted Arabica coffee in blends including French roast and grades appropriate for espresso drinks. Peet's offers freshly roasted beans, brewed coffee and espresso beverages, as well as bottled cold brew. In 2007, Peet's opened the first LEED Gold Certified roastery in the United States. Peet's coffee is sold in over 14,000 grocery stores across the United States.
Gevalia is the largest coffee roastery in Scandinavia. In North America, the company sells coffee directly to consumers via home delivery and through big box stores such as Wal-Mart. Gevalia discontinued sales of tea in 2015. Customers order from a customer service center and a website that was relaunched in August 2009. Gevalia is a wholly owned subsidiary of Kraft Heinz based in Chicago, Illinois, in North America and JDE Peet's in rest of the world. Gevalia produces more than 40 different varieties of coffee and tea.
Stumptown Coffee Roasters is a coffee roaster and retailer based in Portland, Oregon, United States. The chain's flagship café and roastery opened in 1999. Three other cafes, a roastery and a tasting annex have since opened in Portland, as well as locations in Seattle, New York, and Los Angeles,. Stumptown is owned by Peet's Coffee, which in turn is owned by JAB Holding Company. The company was an early innovator with cold brew coffee in nitro cans and have continued to develop other cold brew product innovations.
Lebak Regency is a regency of Banten province, Indonesia. It is located on the island of Java. The regency has an area of 3,481.35 km2 and had a population of 1,204,095 at the 2010 census and 1,386,793 at the 2020 census; the official estimate as at mid 2023 was 1,480,593. The town of Rangkasbitung in the north of the regency is the administrative centre. The regency is bordered by the Pandeglang Regency to the west, the Serang Regency to the north, and the Tangerang Regency to the north-east, by the Bogor and Sukabumi regencies to the east, and by the Indian Ocean to the south.
Fairtrade Nederland, formerly known as Max Havelaar, is the Dutch member of Fairtrade International, which unites 23 Fairtrade certification producer and labelling initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand.
Pickwick is a tea brand, marketed by Dutch company JDE Peet's. It is the largest tea brand in the Netherlands and the leading brand in market share of black tea there, although its share has been decreasing due to competition. As of 2014, it is also the leading tea brand in Denmark, with 27% of market share.
White Ox is a Dutch brand of rolling tobacco available worldwide. In Australia it is widely available to purchase from licensed tobacco retailers and is imported by Imperial Tobacco Australia LTD.
Fair trade coffee is coffee that is certified as having been produced to fair trade standards by fair trade organizations, which create trading partnerships that are based on dialogue, transparency and respect, with the goal of achieving greater equity in international trade. These partnerships contribute to sustainable development by offering better trading conditions to coffee bean farmers. Fair trade organizations support producers and sustainable environmental farming practices and prohibit child labor or forced labor.
The former Van Nelle Factory on the Schie in Rotterdam, is considered a prime example of the modernist and functionalist architecture. It has been a designated UNESCO World Heritage Site since 2014. Soon after it was built, prominent architects described the factory as "the most beautiful spectacle of the modern age" and "a poem in steel and glass".
Lambertus Johannes Hermanus "Bart" Becht is a Dutch businessman. An executive with more than 35 years of business experience working with consumer brands, Becht is the former Chief Executive Officer of Reckitt, which he led from 1995 to 2011 and former Partner at JAB Holding Company, which he joined in 2012. Becht announced his retirement from JAB in 2019.
Dutch Indies literature or Dutch East Indies literature is the Dutch language literature of colonial and post-colonial Indonesia from the Dutch Golden Age to the present day. It includes Dutch, Indo-European and Indonesian authors. Its subject matter thematically revolves around the VOC and Dutch East Indies eras, but also includes the postcolonial discourse.
The Nescafé Dolce Gusto is a coffee capsule system from Nestlé, launched in 2006. The machines are produced by hardware manufacturers Krups and De'Longhi.
JAB Holding Company is a German conglomerate, headquartered in Luxembourg, that includes investments in companies operating in the areas of consumer goods, coffee, luxury fashion, animal health, and fast food, among others.
JDE Peet's N.V. is an American-Dutch company that owns beverage brands, mostly of coffee, tea and hot chocolate. It was formed in 2015 following the merger of the coffee division of Mondelez International with Douwe Egberts as Jacobs Douwe Egberts. The stock of JDE Peet's is listed on the Euronext Amsterdam stock exchange.