Skruf Snus

Last updated
Skruf Snus AB
Company type Subsidiary
Industry Tobacco
Founded2002;22 years ago (2002)
Headquarters
Products Snus
Parent Imperial Brands
Website skruf.se

Skruf Snus AB is a Swedish manufacturer of snus. [1] They were founded in 2002 and launched their first products in 2003.

Skruf snus in its container Skruf.JPG
Skruf snus in its container
Skrufs production in Savsjo Skrufs produktionsanlaggning i Savsjo (High resolution).jpg
Skrufs production in Sävsjö

In 2005, Imperial Tobacco acquired 43.5% of the shares in Skruf Snus AB. [2] [3] ITG now owns Skruf Snus after having acquired the remaining shares in July 2008. [4]

With Skruf as its leading brand, Imperial Tobacco had a 40% market share in Norway in 2017. [5]

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References

  1. "Skruf Stark Review". snusauthority.com. 2010.
  2. "Skruf Snus tillkännager allians med Imperial Tobacco Group" (PDF) (in Swedish). Skruf Snus. 2006-02-14. p. 1. Archived from the original (PDF) on 2006-07-02. Retrieved 2008-10-06.
  3. Robb M. Stewart and Susanna Howard (September 21, 2005). "Imperial Tobacco Purchases 43.5% Of Skruf Snus". Wall Street Journal.
  4. "Imperial acquires rest of Skruf". Tobacco Journal International. July 28, 2008.
  5. Falck, Lena S. (7 March 2018). "Bikket milliarden". Finansavisen (in Norwegian). p. 19.