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| Product type | Cigarette |
|---|---|
| Owner | Imperial Brands (2015–) |
| Produced by | ITG Brands |
| Country | United States |
| Introduced | 1986 |
| Markets | See Markets |
| Previous owners | Lorillard |
Maverick (originally branded as Harley Davidson), is an American brand of cigarettes, currently owned and manufactured by ITG Brands, a subsidiary of Imperial Tobacco. [1]
Mavericks were originally introduced on a limited basis in 1986 and branded as Harley Davidson cigarettes by the Lorillard Tobacco Company. [2] Despite a large advertising campaign during the early-mid 1990s, the relationship between Harley Davidson and Lorillard soured, with each company filing lawsuits against the other; the result was that Lorillard had the right to continue marketing the cigarettes under the Harley Davidson brand until 2001, however they rebranded them as Maverick in 1998. [2] In the US, Maverick is in the discount price level of the cigarette market. They are available in packs of 20.
In order to comply with FDA regulations, Mavericks' former owner, Lorillard, had until June 22, 2010 to rebrand tobacco products marketed as "Lights", "Ultra-Lights", "Medium", "Mild", "Full Flavor", or similar designations to belie the impression that some tobacco products are comparatively safe.
In May 2015, R. J. Reynolds Tobacco Company bought the Lorillard Tobacco Company, but the FDA demanded that four brands be sold off to Imperial Tobacco to prevent a market monopoly. The brands that were sold off were Kool, Salem, Winston and Maverick, as well as blu eCigs. [3] [4]
On July 14, 2016, the FDA ordered that Maverick Menthol Silver Box 100s stop being sold under the Not Substantially Equivalent (NSE) order. [5]
Maverick is mainly sold in the United States, but is also sold in Germany, Austria and Switzerland. [6] [7] [8]
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Kool is an American brand of menthol cigarette, currently owned and manufactured by ITG Brands LLC, a subsidiary of Imperial Tobacco Company. Kool cigarettes sold outside of the United States are manufactured by British American Tobacco.
Parliament is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA in the United States and Philip Morris International outside of the United States.
Virginia Slims is an American brand of cigarettes, currently owned by multinational Altria and manufactured by Philip Morris USA in the U.S. and Philip Morris International outside the U.S.
Pall Mall is an American brand of cigarettes produced by R. J. Reynolds Tobacco Company in Winston-Salem, North Carolina, and internationally by British American Tobacco at multiple sites. As of 2012, Pall Mall was R. J. Reynolds' highest selling brand.
Benson & Hedges is a British brand of cigarettes owned by American conglomerate Altria. Cigarettes under the Benson & Hedges name are manufactured worldwide by different companies such as Rothmans, Benson & Hedges, Philip Morris USA, British American Tobacco, or Japan Tobacco, depending on the region. In the UK, they are registered in Old Bond Street in London, and were manufactured in Lisnafillan, Ballymena, Northern Ireland, before production was moved to Eastern Europe in 2017.
Capri is an American brand of cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company.
Newport is an American brand of menthol cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company. The brand was originally named for the seaport of Newport, Rhode Island. It is the best-selling brand of menthol cigarettes in the world.
L&M is an American brand of cigarettes, currently owned and manufactured by Altria and Philip Morris International. The name comes from the tobacco company founded in 1873 called Liggett & Myers, predecessor of today's Liggett Group, in which L&M was originally produced.
Salem is an American brand of cigarettes, currently owned and manufactured by ITG Brands, a subsidiary of Imperial Tobacco, inside the U.S. and by Japan Tobacco outside the United States.
Basic is a U.S. brand of cigarettes, currently owned by Philip Morris International. Cigarettes are manufactured by Philip Morris USA in the U.S. and by PMI in the rest of the world.
Lorillard Tobacco Company was an American tobacco company that marketed cigarettes under the brand names Newport, Maverick, Old Gold, Kent, True, Satin, and Max. The company had two operating segments: cigarettes and electronic cigarettes.
Kent is an American brand of cigarettes, currently owned and manufactured by R.J. Reynolds Tobacco Company in the United States and British American Tobacco elsewhere. The brand is named after Herbert Kent, a former executive at Lorillard Tobacco Company.
Doral is an American brand of cigarettes, currently owned and manufactured by the R.J. Reynolds Tobacco Company.
Winston is an American brand of cigarettes, currently owned and manufactured by ITG Brands, subsidiary of Imperial Tobacco in the United States and by Japan Tobacco outside the U.S. The brand is named after the town where R. J. Reynolds started his business which is Winston-Salem, North Carolina. As of 2017, Winston has the seventh-highest U.S. market share of all cigarette brands, according to the Centers for Disease Control and Prevention and the Maxwell Report.
A menthol cigarette is a cigarette flavored with the compound menthol.
Merit is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA in the United States and Philip Morris International outside the United States.
The Family Smoking Prevention and Tobacco Control Act, is a federal statute in the United States that was signed into law by President Barack Obama on June 22, 2009. The Act gives the Food and Drug Administration the power to regulate the tobacco industry. A signature element of the law imposes new warnings and labels on tobacco packaging and their advertisements, with the goal of discouraging minors and young adults from smoking. The Act also bans flavored cigarettes, places limits on the advertising of tobacco products to minors and requires tobacco companies to seek FDA approval for new tobacco products.
True is an American brand of cigarettes, currently owned by Reynolds American and manufactured through its subsidiary R.J. Reynolds. The brand was created and formerly owned by the Lorillard Tobacco Company.
blu is an electronic cigarette brand, produced by Fontem Ventures and owned by Imperial Brands. The brand blu sells various types of rechargeable and disposable e-cigarettes with a wide selection of flavored and unflavored liquids. Its products are available in many countries and each market offers different types of products suited to public demand and opportunities. The global headquarters of blu is located in Amsterdam. Local offices are active around the world to service all markets which sell the brand.
ITG Brands, LLC is the third-largest American tobacco manufacturing company in the United States. It is a subsidiary of British multinational Imperial Brands. ITG Brands markets and sells multiple cigarette and cigar brands and sells blu eCigs. The company was created in 2015 and has its production, headquarters, and regulatory compliance facilities located in Greensboro, North Carolina.
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1Australia only; 2Brands of Habanos, a 50:50 joint venture between Imperial Tobacco and Cubatabaco ; 350% share; 4formerly, "Commonwealth Brands" | |||||||
