E-commerce is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry.
Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics.
Rakuten Group, Inc., stylized as "Rakuten", is a Japanese electronic commerce and online retailing company based in Tokyo, founded by Hiroshi Mikitani in 1997. Centered around Rakuten Ichiba, its business-to-many ecommerce platform and one of the largest e-commerce sites in the world, its businesses include financial services utilizing financial technology, as well as digital content and communications services such as messaging app Viber, e-book distributor Kobo, and Japan's fourth mobile carrier Rakuten Mobile. Rakuten has 14,826 employees worldwide, operating in 29 countries and regions, and its revenues totaled US$7.2 billion with operating profits of about US$347.9 million as of 2016. Rakuten is the official sponsor of the Spanish football club FC Barcelona as per 2021. It is often referred to as the "Amazon of Japan".
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.
Webtrends is a private company headquartered in Portland, Oregon, United States. It provides digital analytics, optimization and software related to digital marketing and e-commerce. It provides services to approximately 2,000 companies.
Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.
The following is a comparison of the features of notable shopping cart software packages available. Some such shopping cart software is extensible through third-party software components and applications. As such, the features listed below may not encompass all possible features for a given software package. The software listed here is but a fraction of all such packages on the market.
mySupermarket was an independent shopping and comparison shopping website for groceries in the United Kingdom. It retrieved price information from multiple online retailers, so that customers could compare their prices. On 27 February 2020 Gilad Simhony announced it would be closing on 1 March 2020. His statement read: "After 14 years of service to UK shoppers, the mySupermarket website and mobile application will be taken down from March 1st, 2020 as we shift our activity toward other business areas. We would like to take this opportunity to thank the tens of millions of you who have used our services over the years and who have contributed to its amazing success. It has been our pleasure and privilege to serve you and to share this journey with you."
Omnichannel is a neologism portmanteau describing an advertising strategy.
Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the timing of the messages follow a pre-determined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient. It is also typically automated.
Payoneer is an American financial services company that provides online money transfer, digital payment services and provides customers with working capital.
InMobi is an Indian multinational mobile advertising technology company, based in Bengaluru. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising.
In electronic commerce, conversion marketing is marketing with the intention of increasing conversions—that is, site visitors who are paying customers. The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a "conversion" to be a result other than a sale. Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer. A company may also try to recover the customer through an online engagement method, such as proactive chat, to attempt to assist the customer through the purchase process.
In marketing, abandonment rate is a term associated with the use of virtual shopping carts. Also known as "shopping cart abandonment". Although shoppers in brick and mortar stores rarely abandon their carts, abandonment of virtual shopping carts is quite common. Marketers can count how many of the shopping carts used in a specified period result in completed sales versus how many are abandoned. The abandonment rate is the ratio of the number of abandoned shopping carts to the number of initiated transactions or to the number of completed transactions.
ShopClues is an Indian online marketplace, owned by Clues Network Pvt. Ltd. The company was established in July 2011 by Sanjay Sethi, Sandeep Aggarwal and Radhika Aggarwal. In 2015, ShopClues was valued at US$1.1 billion, with Tiger Global, Helion Ventures, and Nexus Venture Partners as major investors. In 2019, the company was acquired by Singapore-based Qoo10 in an all-stock deal valued at approximately US$70 million, representing one of the largest valuation meltdowns for an Indian-based startup.
Email remarketing refers to the email systems used by merchants to follow up with website visitors who do not make a desired purchase action. It is a development of email marketing that aims to re-attract website viewers or customers. In other words, the whole idea of email remarketing is attracting customers or users back for purchase, growing repeated customers.
G/O Digital is an American company that sells digital marketing solutions to local businesses and franchises in the United States. As of April 2016, the company had more than 482 employees. G/O Digital is a TEGNA Inc. company under the TEGNA Digital umbrella, with such brands as Cars.com, Cofactor, and CareerBuilder. The company is led by President and CEO, Tim Fagan.
Shift4Shop is a technology company that develops e-commerce software for businesses. The company was founded in 1997 with headquarters in Tamarac, FL. Shift4Shop develops electronic commerce application for online stores and retail point-of-sale systems.
Data driven marketing is a process by which marketers gain insights and trends based on in-depth analysis informed by numbers. Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding data already present, data that can be acquired, and how to organize, analyze, and apply that data to better marketing efforts. The intended goal is generally to enhance and personalize the customer experience. The market research allows for a comprehensive study of preferences.
