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Sam Balsara is the founder, chairman and managing director of Madison World and Madison Communications. [1] [2]
Balsara was born in Balsar, now called Valsad, Gujarat. His father was a forest contractor, and due to his work the family later moved to Bangalore. He studied at Bishop Cotton Boys' School, [3] [4] Bangalore before graduating from St. Joseph College, Bangalore. He completed his MBA from Jamnalal Bajaj Institute of Management Studies in Mumbai in 1970. He worked as a marketing executive at Sarabhais and Cadbury. Later, he switched to advertising, working with Hindustan Thompson Associates (the current J Walter Thompson). [5]
Balsara started the advertising agency Madison on 21 March 1988. [6]
Balsara was president of the Advertising Club Bombay (1989-1992), chairman of the Advertising Standards Council of India (2000-1), president of the Advertising Agencies Association of India (2002-4), chairman of Triple A (Advertising Agencies Association of India) Awards, member of the Board of Governors of the Advertising Standards Council of India. [7]
Balsara and his wife Homie have two daughters, Tanya and Lara. [9] Balsara's elder daughter Tanya is visually handicapped and runs a small computer institute and teaches similarly visually impaired people. Lara joined Balsara's business as director, business development, after completing a master's degree in marketing from Bristol University. [10] Lara is married to Kaizad Vajifdar, a pilot with Air India. [11]