Sandra Choi is a British-Asian businesswoman and fashion designer. [1] She is the creative director of J. Choo Limited.
Choi was appointed Creative Director of J. Choo Limited at its inception in 1996, working in conjunction with Tamara Mellon OBE. [2] The company's first J. Choo Limited store was opened in 1996 on Motcomb Street in London complementing distribution in selected department stores. [3] [4]
In September 2019, Choi discussed the redesigned Jimmy Choo brand logo with media. [5] In January 2020, she collaborated with Kaia Gerber on a new combat-style boot with 15 percent of sales donated to St. Jude Children's Research Hospital. [6]
Choi is married to Tamburlaine Gorst, son of Conservative politician Sir John Michael Gorst. [7]
Sandra at Jimmy Choo is British-Asian. I like to support diversity and promote inclusivity in fashion whenever possible.