Sara Camposarcone (born February 12, 1996), also known as Sara Campz, is a Canadian stylist, designer, and social media influencer known for her embrace of outlandish, maximalist fashion.
Sara Camposarcone (born February 12, 1996), also known as Sara Campz, is a Canadian stylist, designer, and social media influencer known for her embrace of outlandish, maximalist fashion.
Camposarcone was born and grew up in Ancaster, Hamilton, Ontario. [1] She attended a Catholic high school and told Maclean's that she was "routinely sent to the principal’s office for breaking the dress code with colourful accessories or mismatched socks." [1] She graduated from Sheridan College in 2018 with a degree in visual merchandising arts. [2] She has a younger sister, Hanna, whom she sometimes features in her videos. [3]
Camposarcone describes her style as "playful, colourful, bold and nostalgic" [4] as well as "chaotic", "unhinged" and "joyful". [5] Her outfits incorporate a wide range of eclectic pieces, such as earrings in the shape of lettuce leaves or Teletubby boots. [6] Architectural Digest noted that "[a]n average outfit post from Sara might show her wearing a pink petticoat over bloomers, a cassette tape necklace, a strawberry purse, and a camo hat as the cherry on top." [7] She also makes some of her own accessories. [8]
Camposarcone identifies herself as a "sustainable maximalist", [6] and has stated that the vast majority of her wardrobe is purchased second hand. [9] She has cited designers such as Marc Jacobs, Betsey Johnson, John Galliano, Dame Vivienne Westwood and Iris Apfel as creative influences. [4]
Prior to the COVID-19 pandemic, Camposarcone worked in sales at a technology company. [10] She began to embrace an "exagerrated aesthetic" during the pandemic while working from home. [10] She created a TikTok account in June 2020, where she began sharing her outfits. [2] She later began a job in marketing at Cakeworthy, a clothing company. [10]
Camposarcone told Vogue Business in 2023 that her main source of income was her full-time content creation work. [11]
A scrunchie is a fabric-covered elastic hair tie used to fasten medium to long hair types. The elastic hair tie is encased in loose fabric that forms a ruffle when twisted around a ponytail. Large, elaborate styles and diminutive, unassuming forms are available in many different colors, fabrics, and designs.
Soft grunge was a fashion trend that originated on Tumblr around the late 2000s and early 2010s. Beginning as an outgrowth of the 2000s indie sleaze fashion trend but with a greater influence from the 1990s, particularly grunge fashion, the style began as a reaction against the glamor fitness culture which was dominant in popular culture at the time. It is characterized by its merger of cute and aggressive fashion hallmarks like chokers, tennis skirts, leather jackets and boots, flower crowns, distressed denim and pastel colors. Soft grunge reached its peak popularity around 2014, by which time it had been embraced by high fashion designers including Hedi Slimane and Jeremy Scott and been worn by celebrities including Charli XCX. Its internet-based merger of subculture, fashion and music made it one of the earliest examples of an internet aesthetic. In the early 2020s, the style experienced a minor resurgence due to videos posted on the video sharing application TikTok.
An outfit of the day is where fashion bloggers show what clothes they wear on a particular day or occasion. The video mentions where each article of clothing, jewelry, and accessories is from. The intent is for the audience to view their outfit and buy the products they are wearing, show off style, or give outfit inspiration. These are often found on social media websites, such as Tumblr, Instagram, and Pinterest, as well as various videos on YouTube and TikTok. Mostly used by a younger female demographic, an outfit of the day may feature different clothes, accessories and shoes. Similar to these blogs are known as "outfit(s) of the week" (OOTW), where the blogger will display what they plan to wear during a whole week. Outfit is even abbreviated to "fit" in these videos. Brands will use famous influencers to promote their products using the "outfit of the day" tactic. If the audience sees their favorite celebrity, vlogger, or blogger wearing this product, they will most likely buy it. This tactic has increased sales for many brands. Vogue (magazine) has a recurring segment on YouTube that shows "Every outfit wears in a week." "Outfit of the day" has become so popular that the average person will post them. It expresses one's fashion sense and style to their followers. "Outfit of the day" is also seen in "Get ready with me" videos. "Get ready with me" is a video where influencers get ready for the day with the audience. In these videos, influencers talk about their plans for the day, what makeup products they are using to get ready, and the "Outfit of the day" they are wearing. These videos are personable and engaging with the audience. "Outfit of the Day" videos started as early as 2010 but gained popularity in 2019.
Charli Grace D'Amelio is an American social media personality. She was a competitive dancer for over a decade before starting her social media career in 2019, when she began posting dance videos on the video-sharing platform TikTok. She quickly amassed a large following and subsequently became the most-followed creator on the platform in March 2020 until she was surpassed by Khaby Lame in June 2022. With over 155 million followers, she is the second most-followed person on TikTok, as of 2024.
E-kids, split by binary gender as e-girls and e-boys, are a youth subculture of Gen Z that emerged in the late 2010s, notably popularized by the video-sharing application TikTok. It is an evolution of emo, scene and mall goth fashion combined with Japanese and Korean street fashion.
Cottagecore is an internet aesthetic idealising rural life. Originally based on a rural European life, it was developed throughout the 2010s and was first named cottagecore on Tumblr in 2018. The aesthetic centres on traditional rural clothing, interior design, and crafts such as drawing, baking, and pottery, and is related to similar aesthetic movements such as grandmacore, goblincore, gnomecore and fairycore.
Marc Sebastian Faiella is an American model and stylist. He was born in Long Island, New York and is represented by IMG. Faiella is also co-founder of Voices4, a nonviolent activist group focused on helping those affected by LGBTQ+ hate crimes throughout the world.
Dark academia is an internet aesthetic and subculture concerned with higher education, the arts, and literature, or an idealised version thereof. The aesthetic centres on traditional educational clothing, interior design, activities such as writing and poetry, ancient art, and classic literature, as well as classical Greek and Collegiate Gothic architecture. The trend emerged on social media site Tumblr in 2015, before being popularised by adolescents and young adults in the late 2010s and early 2020s, particularly during the COVID-19 pandemic.
Hyperpop is a loosely defined electronic music movement and microgenre that predominantly originated in the United Kingdom during the early 2010s. It is characterised by a maximalist or exaggerated take on popular music, and typically integrates pop and avant-garde sensibilities while drawing on elements commonly found in electronic, hip hop, and dance music.
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the late 1990s to mid-2000s, and 1980s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. Fashion was also shaped by the COVID-19 pandemic, which had a major impact on the fashion industry, and led to shifting retail and consumer trends.
Goblincore is an internet aesthetic and subculture inspired by the folklore of goblins, centered on the celebration of natural ecosystems usually considered less beautiful by conventional norms, such as soil, animals, and second-hand objects.
Wisdom Kaye is a Nigerian-American model and social media personality known for his fashion-related posts. As such, Vogue considers him "TikTok's best-dressed guy".
Indie sleaze was a fashion style popular in the United States and United Kingdom from approximately 2006 to 2012. Characterised by an affordable, messy and lethargic take on vintage fashion styles, especially the 1970s, the style was particularly popular amongst the hipster subculture and indie rock bands.
An Internet aesthetic, also simply referred to as an aesthetic or microaesthetic, is a visual art style, sometimes accompanied by a fashion style, subculture, or music genre, that usually originates from the Internet or is popularized on it. Throughout the 2010s and 2020s, online aesthetics gained increasing popularity, specifically on social media platforms such as Tumblr, Pinterest, Instagram, and TikTok, and often were used by people to express their individuality and creativity. They can also be used to create a sense of community and belonging among people who share the same interests. The term aesthetic has been described as being "totally divorced from its academic origins", and is commonly used as an adjective.
Christine Nicole Chlapecka is an American singer, TikTok personality, and left-wing activist. She is best known as a key figure in "#BimboTok", a TikTok subculture centered on reclaiming the bimbo stereotype and aesthetic in a queer, feminist, and leftist context.
Griffin Maxwell Brooks is an American college diver, TikTok influencer, and self-described "digital club kid" and socialite. A Division I diver and engineering student at Princeton University, they are known for TikTok videos focusing on comedy, fashion, and social justice through an LGBT lens, and as a figure in New York City nightlife, including working with event producer Susanne Bartsch. On TikTok, they have over one million followers and have been credited, along with Chrissy Chlapecka, as a key figure of "BimboTok", an online community seeking to reclaim the bimbo stereotype in a leftist and Gen Z fashion.
Carla Rockmore is a Canadian-American fashion stylist and jewelry designer based in Dallas, Texas. She is known for her fashion-related TikTok videos.
Alex Consani is an American model and social media personality. She started modeling in 2015 and became the world's youngest transgender model at the time at age 12. After signing with IMG Models in 2019, she started using TikTok in 2020 during the COVID-19 pandemic and became popular online for her comedic videos. In 2024, she and Valentina Sampaio became the first transgender models to walk for the Victoria's Secret Fashion Show.
Aliyah Bah, known professionally as Aliyah's Interlude, is an American influencer and musician. After starting her TikTok account in 2020, she became popular on the platform in 2022 for her fashion aesthetic, which became known as AliyahCore online. Her debut single, "It Girl", was released in 2023 and went viral on TikTok.
Madeline Felicity Argy is an English influencer. She created her TikTok account in 2021 and became known online for her candid storytimes. A video of her talking about a worm inside of her sister's leg went viral in 2022; she was soon signed to United Talent Agency. In 2023, she began hosting the podcast Pretty Lonesome with Madeline Argy through Alex Cooper's Unwell Network. Her on-again, off-again relationship with rapper Central Cee, which began in 2022, has also received media attention.