Sara Camposarcone (born February 12, 1996), also known as Sara Campz, is a Canadian stylist, designer, and social media influencer known for her embrace of outlandish, maximalist fashion.
Sara Camposarcone (born February 12, 1996), also known as Sara Campz, is a Canadian stylist, designer, and social media influencer known for her embrace of outlandish, maximalist fashion.
Camposarcone was born and grew up in Ancaster, Hamilton, Ontario. [1] She attended a Catholic high school and told Maclean's that she was "routinely sent to the principal’s office for breaking the dress code with colourful accessories or mismatched socks." [1] She graduated from Sheridan College in 2018 with a degree in visual merchandising arts. [2]
Camposarcone describes her style as "playful, colourful, bold and nostalgic" [3] as well as "chaotic", "unhinged" and "joyful". [4] Her outfits incorporate a wide range of eclectic pieces, such as earrings in the shape of lettuce leaves or Teletubby boots. [5] Architectural Digest noted that "[a]n average outfit post from Sara might show her wearing a pink petticoat over bloomers, a cassette tape necklace, a strawberry purse, and a camo hat as the cherry on top." [6] She also makes some of her own accessories. [7]
Camposarcone identifies herself as a "sustainable maximalist", [5] and has stated that the vast majority of her wardrobe is purchased second hand. [8] She has cited designers such as Marc Jacobs, Betsey Johnson, John Galliano, Dame Vivienne Westwood and Iris Apfel as creative influences. [3]
Prior to the COVID-19 pandemic, Camposarcone worked in sales at a technology company. [9] She began to embrace an "exagerrated aesthetic" during the pandemic while working from home. [9] She created a TikTok account in June 2020, where she began sharing her outfits. [2] She later began a job in marketing at Cakeworthy, a clothing company. [9]
Camposarcone told Vogue Business in 2023 that her main source of income was her full-time content creation work. [10]
A scrunchie is a fabric-covered elastic hair tie used to fasten medium to long hair types. The elastic hair tie is encased in loose fabric that forms a ruffle when twisted around a ponytail. Large, elaborate styles and diminutive, unassuming forms are available in many different colors, fabrics, and designs.
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An Internet aesthetic, also simply referred to as an aesthetic or microaesthetic, is a visual art style, sometimes accompanied by a fashion style, subculture, or music genre, that usually originates from the Internet or is popularized on it. Throughout the 2010s and 2020s, online aesthetics gained increasing popularity, specifically on social media platforms such as Tumblr, Pinterest, Instagram and TikTok, and often were used by people to express their individuality and creativity. They can also be used to create a sense of community and belonging among people who share the same interests. The term aesthetic has been described as being "totally divorced from its academic origins", and is commonly used as an adjective.
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