| Why pay more? | |
| Company type | Trademark of Proximus |
|---|---|
| Industry | Telecommunications |
| Founded | 1992 in the Netherlands. |
| Founder | Paul Gelderloos |
| Defunct | 1 October 2022 |
| Headquarters | Brussels, Belgium |
Area served | Belgium |
| Products | Fixed line and mobile telephony, internet, digital television |
| Parent | Legally integrated into Proximus NV as from 1 October 2022. |
| Website | www.scarlet.be |
Scarlet is a Belgian low-cost telecom brand of the Proximus Group, established in 1992, which offers fixed and mobile telephony, fixed internet and digital television services. Originally founded in the Netherlands, it became active in Belgium in 1997 and is a part of the Proximus Group since February 2008.
With the slogan “Why pay more?", Scarlet focuses on essential telecom services at competitive prices on the nationwide Proximus network.[ citation needed ]
Scarlet aims to provide essential telecommunications services at the lowest price. It was the first to scrap roaming charges in EU countries and Switzerland, over a year before the official EU regulations abolished intra-European Union roaming. [1] [2]
Scarlet was founded in the Netherlands in 1992 by Paul Gelderloos as an independent ISP and telephony provider, initially part of U.S.-based Telegroup, aiming for quality and affordable telecom from the start. In 1999, it went independent with investors like NeSBIC CTE Fund (part of Fortis) and Egeria, the Brenninkmeijer family's firm.[ citation needed ]
Acquired by Belgacom Group (Proximus since 2014) in 2008, [3] its Dutch operations split in 2011 and were divested via management buy-out in June 2014, [4] [5] rebranded as Stipte ('punctual' in Dutch), later acquired by Fiber Netherlands in 2016.[ citation needed ]
The brand entered the Belgian market in 1997 and grew through acquisitions such as KPN Belgium (2002), Planet Internet Belgium (2003), and Tiscali Belgium (2004). [6]
Scarlet gained widespread recognition in the Netherlands and Belgium in 2004 with the launch of Scarlet One: the first dual-play package on the market featuring ADSL internet and VoDSL telephony over internet.
On 15 February 2008, Scarlet Belgium was acquired by the then Belgacom Group (renamed Proximus in 2014). [7] The Dutch and Belgian operations were separated in 2011. The Dutch branch was sold in 2014 following a management buy-out and renamed Stipte through a rebranding.
Since 1 October 2022, Scarlet has been fully integrated into Proximus NV, and remains active in Belgium as a commercial trademark with a focus on price-quality. [8]
Scarlet offers Television services also in HD using IPTV service of its parent company Proximus. To have this consumers are required to take a "Trio" pack aka Triplay service of Internet, TV & Fixed or Mobile Telephony.