Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
Window Rock, known in Navajo as Tségháhoodzání, is a census-designated place (CDP) that serves as the seat of government and capital of the Navajo Nation, the largest territory in North America of a sovereign Native American nation. The capital lies within the boundaries of the St. Michaels Chapter, adjacent to the Arizona and New Mexico state line. Window Rock is the site of the Navajo Nation governmental campus, which contains the Navajo Nation Council, Navajo Nation Supreme Court, the offices of the Navajo Nation President and Vice President, and many Navajo government buildings.
A billboard is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.
The Metropolitan Transit Authority of Harris County is a major public transportation agency based in Houston, Texas, United States. It operates bus, light rail, bus rapid transit, HOV and HOT lanes, and paratransit service in the city as well as most of Harris County. It also operates bus service to two cities in Fort Bend County, and to Conroe in Montgomery County. The Metro headquarters are in the Lee P. Brown Administration Building in Downtown Houston. In 2022, the system had a ridership of 60,121,300, or about 211,400 per weekday as of the first quarter of 2023.
U.S. Route 80 or U.S. Highway 80 (US 80) is a major east–west United States Numbered Highway in the Southern United States, much of which was once part of the early auto trail known as the Dixie Overland Highway. As the "0" in the route number indicates, it was originally a cross-country route, from the Pacific Ocean to the Atlantic Ocean. Its original western terminus was at Historic US 101 in San Diego, California. However, the entire segment west of Dallas, Texas, has been decommissioned in favor of various Interstate Highways and state highways. Currently, the highway's western terminus is at an interchange with Interstate 30 (I-30) on the Dallas–Mesquite, Texas city line. Its eastern terminus is in Tybee Island, Georgia near the Atlantic Ocean. Between Jonesville, Texas and Kewanee, Mississippi, US 80 runs parallel to or concurrently with Interstate 20. It also currently runs through Dallas, Texas; Shreveport, Louisiana; Jackson, Mississippi; Montgomery, Alabama; Columbus, Georgia; Macon, Georgia; and Savannah, Georgia.
A school bus is any type of bus owned, leased, contracted to, or operated by a school or school district. It is regularly used to transport students to and from school or school-related activities, but not including a charter bus or transit bus. Various configurations of school buses are used worldwide; the most iconic examples are the yellow school buses of the United States which are also found in other parts of the world.
In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages. Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise.
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Outfront Media, Inc. is one of the largest outdoor media companies. It operates in markets including the United States and Canada. The Americas division is led by chief executive officer Jeremy Male. Outfront Media operates both billboards and transit displays.
Wrap advertising or a vehicle wrap is known as the marketing practice of completely or partially covering (wrapping) a vehicle in a vinyl material, which may be for a color change, advertising or custom delivery. The result of this process is essentially a mobile billboard. Wrap advertising can be achieved by painting a vehicle's outer surface, but an increasingly ubiquitous practice in the 21st century involves the use of large vinyl sheets as "decals". The vinyl sheets can later be removed with relative ease, drastically reducing the costs associated with changing advertisements. While vehicles with large, flat surfaces are often used, automobiles can also serve as hosts for wrap advertising, despite consisting of more curved surfaces. Wrap advertising is also used in the magazine and publishing industries.
Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with nicotine advertising, alcohol advertising is one of the most highly regulated forms of marketing. Some or all forms of alcohol advertising are banned in some countries. There have been some important studies about alcohol advertising published, such as J.P. Nelson's in 2000.
Ad creep is the "creep" of advertising into previously ad-free spaces.
Fine print, small print, or mouseprint is less noticeable print smaller than the more obvious larger print it accompanies that advertises or otherwise describes or partially describes a commercial product or service. The larger print that is used in conjunction with fine print by the merchant often has the effect of deceiving the consumer into believing the offer is more advantageous than it really is. This may satisfy a legal technicality which requires full disclosure of all terms or conditions, but does not specify the manner of disclosure. There is strong evidence that suggests the fine print is not read by the majority of consumers.
Legal advertising is advertising by lawyers (attorneys), solicitors and law firms. Legal marketing is a broader term referring to advertising and other practices, including client relations, social media, and public relations. It's a type of marketing undertaken by law firms, lawyers (attorneys) and solicitors that aims to promote the services of law firms and increase their brand awareness.
In the United States, driver's licenses are issued by each individual state, territory, and the District of Columbia rather than by the federal government due to federalism. Drivers are normally required to obtain a license from their state of residence. All states of the United States and provinces and territories of Canada recognize each other's licenses for non-resident age requirements. There are also licenses for motorcycle use. Generally, a minimum age of 16 is required to apply for a non-commercial driver's license, and 18 for commercial licenses which drivers must have to operate vehicles that are too heavy for a non-commercial licensed driver or vehicles with at least 16 passengers or containing hazardous materials that require placards. A state may also suspend an individual's driving privilege within its borders for traffic violations. Many states share a common system of license classes, with some exceptions, e.g. commercial license classes are standardized by federal regulation at 49 CFR 383. Many driving permits and ID cards display small digits next to each data field. This is required by the American Association of Motor Vehicle Administrators' design standard and has been adopted by many US states. According to the United States Department of Transportation, as of 2018, there are approximately 227 million licensed drivers in the United States.
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.
Advertisements in schools is a controversial issue that is debated in the United States. Naming rights of sports stadiums and fields, sponsorship of sports teams, placement of signage, vending machine product selection and placement, and free products that children can take home or keep at school are all prominent forms of advertisements in schools.
Cannabis advertising in Denver is regulated by Denver City Council in the state of Colorado. In 2012, Denver City Council voted to ban all outdoor medical marijuana ads.
