Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
RC Cola is an American brand of cola invented by Claud A. Hatcher in 1905.
Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square to meet the southbound Harlem River Drive at 142nd Street, passing through Midtown, the Upper East Side, East Harlem, and Harlem. It is named after and arises from Madison Square, which is itself named after James Madison, the fourth President of the United States.
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
Welch Foods Inc., commonly known as Welch's, is an American company, headquartered in Concord, Massachusetts. It has been owned by the National Grape Cooperative Association, a co-op of grape growers, since 1956. Welch's is particularly known for its grape juices, jams and jellies made from dark Concord grapes and its white Niagara grape juice. The company also manufactures and markets an array of other products, including refrigerated juices, frozen and shelf-stable concentrates, organic grape juice, fruit snacks, and dried fruit. Welch's has also licensed its name for a line of grape-flavored soft drinks since 1974. Welch's grape and strawberry soda flavors are currently licensed to Global Beverage Corporation. Other popular products that use the Welch's name are the fruit snacks made by The Promotion In Motion Companies, Inc.
An Internet meme, commonly known simply as a meme, is a cultural item that is spread via the Internet, often through social media platforms. Inspired by the concept of memes proposed by Richard Dawkins in 1972, Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations. Characteristics of memes include their susceptibility to parody, their use of intertextuality, their propagation in a viral pattern, and their evolution over time.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising.
LBi International N.V. was a global marketing and technology agency, now merged with Digitas to form DigitasLBi.
R/GA is a innovation consultancy and digital design and advertising agency, headquartered in New York City, Untited States, with global offices in Austin, Los Angeles, San Francisco, Portland, London, United Kingdom, Berlin, São Paulo, Buenos Aires, Singapore, Shanghai, Sydney and Tokyo. The company has received a number of industry honors for its creative and media work, including Advertising Age's A-List in 2022, Adweek's Digital Agency of the Decade in 2009 and Campaign Magazine's Digital Innovation Agency of the Decade in 2019. R/GA is a subsidiary of Interpublic Group of Companies.
Sid Lee is an international creative services firm founded in Montreal, Quebec, Canada. It operates offices in Toronto, New York City, Los Angeles, Seattle and Paris. The agency offers services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment.
Sabra Dipping Company, LLC is a U.S.-based company which produces Middle Eastern-style and other food products, including hummus and guacamole. It is co-owned by PepsiCo and the Strauss Group. All Sabra products are certified kosher and vegetarian, and are available throughout the U.S. and Canada. As of 2016, the company held a 60% market share for hummus sales in the United States, and was forecast to exceed $1 billion in sales in 2017.
Droga5 is a global advertising agency headquartered in New York City with offices in London and Tokyo.
Movement marketing, or cultural movement marketing, is a marketing model that begins with an idea on the rise in culture. StrawberryFrog, the world's first Cultural Movement agency, invented the movement marketing model in 1999 working for such brands as Smart Car and IKEA.
Caramel Pictures is a production agency with offices in Amsterdam, London, and Miami. Formerly known as Will van der Vlugt Film Productions, it was renamed to Caramel Pictures in 2007.
VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Young & Rubicam, founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company.
72andSunny is a global creative advertising agency, founded in 2004 by John Boiler, Glenn Cole, Robert Nakata and Greg Perlot, and currently chaired by Boiler, Cole and former CEO Matt Jarvis. with offices in Los Angeles, Amsterdam, New York City, and Sydney. The agency is known for brand transformations and culturally-led marketing campaigns that "combine entertainment and advertising." 72andSunny won "Agency of the Year" in 2012 by Advertising Age and 2013 by Adweek. It is a subsidiary of Stagwell, formerly MDC Partners.
Brandalism is an anti-advertising movement. It is a form of creative activism that uses subvertising to alter and critique corporate advertising by creating parodies or spoofs to replace ads in public areas. The art is typically intended to draw attention to political and social issues such as consumerism and the environment. Advertisements produced by the Brandalism movement are silk screen printed artworks, and may take the form of a new image, or a satirical alteration to an existing image, icon or logo. The advertisements are often pasted over billboards, or propped under the glass of roadside advertising spaces.
