Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved with the making of the film, like actors and directors. As with all business, it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal about half the production budget. Publicity is generally handled by the distributor and exhibitors.
A screenplay, or script, is a written work by screenwriters for a film, television program or video game. These screenplays can be original works or adaptations from existing pieces of writing. In them, the movement, actions, expression and dialogues of the characters are also narrated. A screenplay written for television is also known as a teleplay.
Market research is an organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
An independent film, independent movie, indie film or indie movie, is a feature film or short film that is produced outside the major film studio system, in addition to being produced and distributed by independent entertainment companies. Independent films are sometimes distinguishable by their content and style and the way in which the filmmakers' personal artistic vision is realized. Usually, but not always, independent films are made with considerably lower budgets than major studio films.
Filmmaking is the process of making a film, generally in the sense of films intended for extensive theatrical exhibition. Filmmaking involves a number of discrete stages including an initial story, idea, or commission, through screenwriting, casting, shooting, sound recording and reproduction, editing, and screening the finished product before an audience that may result in a film release and exhibition. Filmmaking takes place in many places around the world in a range of economic, social, and political contexts, and using a variety of technologies and cinematic techniques. Typically, it involves a large number of people, and can take from a few months to several years to complete.
A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure- especially a celebrity- or for a work such as a book, film or album. Publicists are public relations specialists who have the role to maintain and represent the images of individuals, rather than representing an entire corporation or business.
Screenwriting, also called scriptwriting, is the art and craft of writing scripts for mass media such as feature films, television productions or video games. It is often a freelance profession.
Donald Paul "Don" Roos is an American screenwriter and film director.
In the performing arts industry such as theatre, film, or television, a casting is a pre-production process for selecting a certain type of actor, dancer, singer, or extra for a particular role or part in a script, screenplay, or teleplay. This process is typically utilized for a motion picture, television program, documentary, music video, play, or television advertisement, etc. This involvement in a dramatic production, advertisement, and or industrial video is intended for an audience, or studio audience.
The star system was the method of creating, promoting and exploiting stars in Hollywood films. Movie studios would select promising young actors and glamorise and create personas for them, often inventing new names and even new backgrounds. Examples of stars who went through the star system include Cary Grant, Joan Crawford, and Rock Hudson.
The studio system is a method of film production and distribution dominated by a small number of "major" studios in Hollywood. Although the term is still used today as a reference to the systems and output of the major studios, historically the term refers to the practice of large motion picture studios between the 1920s and 1960s of (a) producing movies primarily on their own filmmaking lots with creative personnel under often long-term contract, and (b) dominating exhibition through vertical integration, i.e., the ownership or effective control of distributors and exhibition, guaranteeing additional sales of films through manipulative booking techniques such as block booking.
Troy Duffy is an American director, screenwriter, and musician. He has directed two films, The Boondock Saints, and its sequel, The Boondock Saints II: All Saints Day. He was also the subject of a 2003 documentary film Overnight.
Film distribution is the process of making a movie available for viewing by an audience. This is normally the task of a professional film distributor, who would determine the marketing strategy for the film, the media by which a film is to be exhibited or made available for viewing, and who may set the release date and other matters. The film may be exhibited directly to the public either through a movie theater or television, or personal home viewing. For commercial projects, film distribution is usually accompanied by film promotion.
Roy Lee is an American film producer. Vertigo Entertainment, Lee's production company in Beverly Hills, California, has a first-look deal with Warner Bros.
Film commissions are quasi-governmental, non-profit, public organizations that attract motion media production crews to shoot on location in their respective localities, and offer support so that productions can accomplish their work smoothly.
Blake Snyder was an American screenwriter, consultant, author and educator based in Los Angeles who, through his Save The Cat trilogy of books on screenwriting and story structures, became one of the most popular writing mentors in the film industry. Snyder led international seminars and workshops for writers in various disciplines, as well as consultation sessions for some of Hollywood's largest studios.
Ancillary markets are non-theatrical markets for feature films, like home video, television, Pay Per View, VOD, Internet streaming, airlines and others.
Edward Savio is an American screenwriter and novelist. He is best known for his cult debut novel, Idiots in the Machine, and for his political cartoon Ourmageddon. He has sold film projects to Disney and Sony Pictures and has written the non-fiction Cloning Yourself For Fun & Profit.