SeatGuru

Last updated
SeatGuru (by Tripadvisor)
2020SGLogo.svg
Screenshot
BA Boeing 747.jpg
A sample SeatGuru seating chart, that of a British Airways 747-400
Type of site
 Subsidiary of Tripadvisor
FoundedOctober 2001;24 years ago (2001-10)
Headquarters Needham, Massachusetts
IndustryTravel
Parent Tripadvisor
URL www.seatguru.com OOjs UI icon edit-ltr-progressive.svg

SeatGuru.com was a website that featured aircraft seat maps, seat reviews, and a color-coded system to identify superior and substandard airline seats. It also featured information about in-flight amenities and airline specific information regarding check-in, baggage, unaccompanied minors and traveling with infants and pets.

Contents

History

The website was launched in October 2001 by frequent business traveler Matthew Daimler.

In 2003, the website was enrolled in Google AdSense to generate revenue. [1]

In 2007, SeatGuru was acquired by the Tripadvisor division of Expedia Group. [2]

In December 2011, Expedia completed the corporate spin-off of Tripadvisor. [3]

As of 2020, its app is no longer available in the Apple App Store and Google Play. [4] Blog posts were also discontinued in March 2020. [4]

On 31 October 2025, SeatGuru was officially shut down and began redirecting visitors to TripAdvisor. [5]

Following the closure, alternative aircraft seat map websites include AeroLOPA, SeatMaps.com, and FlightSeatmap.com. [6]

Awards

References

  1. ↑ Joyner, Amy (May 3, 2016). The Online Millionaire: Strategies for Building a Web-Based Empire. Wiley.
  2. ↑ "TripAdvisor Acquires Four Travel Media Businesses, Strengthening User-Generated Content Lead in Travel" (Press release). TripAdvisor. May 8, 2007.
  3. ↑ "Expedia, Inc. Completes Spin-off of Tripadvisor, Inc" (Press release). PR Newswire. December 20, 2011.
  4. 1 2 Genter, J. T. (30 April 2024). "The Guide to SeatGuru (And What to Reference Instead)". NerdWallet.
  5. ↑ Leff, Gary (31 October 2025). "SeatGuru Is Gone After 24 Years". View from the Wing.
  6. ↑ Culpan, Jack (1 November 2025). "The End of an Era: SeatGuru Closes". Smart With Points.
  7. ↑ SPOSATO, BREE; KUANG, CLIFF; WELBEL, JENNIFER (February 18, 2010). "Travel + Leisure's Top Travel Sites of 2008". Travel + Leisure .
  8. ↑ "SEATGURU". Webby Awards.
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