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A secret ingredient is a component of a product that is closely guarded from public disclosure for competitive advantage. Sometimes the ingredient makes a noticeable difference in the way a product performs, looks or tastes; other times it is used for advertising puffery. Companies can go to elaborate lengths to maintain secrecy, repackaging ingredients in one location, partially mixing them in another and relabeling them for shipment to a third, and so on. Secret ingredients are normally not patented because that would result in publication, but they are protected by trade secret laws. Employees who need access to the secret are usually required to sign non-disclosure agreements.
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's sixth most valuable brand.
Irn-Bru is a Scottish carbonated soft drink, often described as "Scotland's other national drink". Introduced in 1901, the drink is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland. The brand also has its own tartan. It has been the top-selling soft drink in Scotland for over a century, competing directly with global brands such as Coca-Cola.
KFC Corporation, doing business as KFC, is an American fast food restaurant chain that specializes in fried chicken. Headquartered in Louisville, Kentucky, it is the world's second-largest restaurant chain after McDonald's, with over 30,000 locations globally in 150 countries as of April 2024. The chain is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains.
The Coca-Cola Company's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy. While several recipes, each purporting to be the authentic formula, have been published, the company maintains that the actual formula remains a secret, known only to a very few select employees.
Chartreuse is a French herbal liqueur available in green and yellow versions that differ in taste and alcohol content. The liqueur has been made by Carthusian monks since 1737 according to instructions set out in a manuscript given to them by François Annibal d'Estrées in 1605. It was named after the monks' Grande Chartreuse monastery, located in the Chartreuse Mountains north of Grenoble. Today the liqueur is produced in their distillery in nearby Aiguenoire. It is composed of distilled alcohol aged with 130 herbs, plants and flowers.
Inca Kola is a soft drink that was created in Peru in 1935 by British immigrant Joseph Robinson Lindley. The soda has a sweet, fruity flavor that somewhat resembles its main ingredient, lemon verbena. Americans compare its flavor to bubblegum or cream soda, and it is sometimes categorized as a champagne cola.
Russian dressing is a piquant American salad dressing consisting of mayonnaise, ketchup, and other ingredients.
Surge is a citrus-flavored soft drink first produced in the 1990s by the Coca-Cola Company to compete with Pepsi's Mountain Dew. Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi. It was originally launched in Norway as Urge in 1996, and was so popular that it was released in the United States as Surge in 1997. Lagging sales caused production to be ended in 2003 for most markets.
Rémoulade is a cold sauce. Although similar to tartar sauce, it is often more yellowish, sometimes flavored with curry, and often contains chopped pickles or piccalilli. It can also contain horseradish, paprika, anchovies, capers and a host of other items.
Bénédictine is a herbal liqueur produced in France. It was developed by wine merchant Alexandre Le Grand in the 19th century, and is flavored with twenty-seven flowers, berries, herbs, roots, and spices.
Génépi or génépy is a traditional French herbal liqueur or apéritif popularized in the Alpine regions. Genepi also refers to alpine plants of the genus Artemisia that is used to make a liqueur in the French region of Savoy, where the Artemisia génépi plants grow and where the beverage is commonly produced.
AlBaik is a Saudi fast food restaurant chain headquartered in Jeddah, Saudi Arabia that primarily sells broasted and fried chicken with a variety of sauces. It is the largest restaurant chain in Saudi Arabia. Albaik currently has a trade name in 80 countries.
Licor Beirão, commonly simply known as Beirão, is a Portuguese liqueur from the Beira region of Portugal. Originating in the 19th century, it is the most consumed alcoholic spirit in Portugal.
Fernet-Branca is an Italian brand of fernet, a style of amaro or bitters. It was formulated in Milan in 1845, and is manufactured there by Fratelli Branca Distillerie.
The KFC Original Recipe is a secret mix of ingredients that fast food restaurant chain KFC uses to produce fried chicken.
Thousand Island dressing is an American salad dressing and condiment based on mayonnaise and usually ketchup or tomato purée and chopped pickles; it can also include lemon juice, orange juice, paprika, black pepper, Worcestershire sauce, mustard, vinegar, cream, chili sauce, olive oil, and hot sauce. It also typically contains finely chopped ingredients, which can include onions, bell peppers, green olives, hard-boiled egg, parsley, pimento, chives, garlic, or chopped nuts.
Salads that are internationally known as Thai salads with a few exceptions fall into four main preparation methods. In Thai cuisine these are called yam, tam, lap and phla. A few other dishes can also be regarded as being a salad.