"See The USA In Your Chevrolet" is a commercial jingle from c. 1949, with lyrics and music by Leo Corday [1] and Leon Carr [2] of the American Society of Composers, Authors and Publishers (ASCAP). The jingle was written for the Chevrolet Division of General Motors. [3]
The song was the Chevrolet jingle sung on the show Inside U.S.A. with Chevrolet by Chevrolet's real-life husband-wife duo, Peter Lind Hayes and Mary Healy. [3] It became associated with Dinah Shore through Chevrolet's decade-long sponsorship of her television shows. Shore sang the song after 1952, [3] and it became a signature song of hers. Later the song was also sung by Pat Boone on his Pat Boone-Chevy Showroom (ABC) from 1957 through 1960.
In the mid-1960s, Chevrolet was one of the sponsors for the Los Angeles Dodgers' radio coverage. When the Dodgers broadcast games on television, Chevrolet commercials were aired in which the song was sung by John Roseboro and Don Drysdale of the Dodgers. [4] Upon seeing the commercials, Dodgers' announcer Jerry Doggett joked that Roseboro's and Drysdale's singing career "was destined to go absolutely nowhere."[ This quote needs a citation ]
Over the years, this song has also been customized by local Chevrolet dealerships, incorporating the dealer name, brands and/or area they service. One example can be found in Honolulu, Hawaii, where The JN Automotive Group used the Dinah Shore commercial footage in a 2011 TV commercial that featured their customers singing the song.
Automotive dealership Ellis Brooks Chevrolet (now Ellis Brooks Auto Center) in San Francisco, California adapted the song into "See Ellis Brooks Today for Your Chevrolet". The radio and television advertisement became iconic throughout the San Francisco Bay Area. [5] [6]
On February 6, 2011, during Fox's coverage of Super Bowl XLV, the cast of Glee did a cross-promotion with Chevrolet which involved Sue Sylvester enticing the glee club to do a commercial in which they would receive a Chevrolet Cruze if they participated, knowing that doing so would disqualify the New Directions from competing in any contests. Although the song was used in a dream sequence that involved a big budget production number, the group (in reality) declined Sue's bribe upon Rachel Berry's realization of Sue's ulterior motive, which had previously caused trouble for the Glee club in a season 1 episode, "Mattress". [7] Chevrolet ran several Super Bowl advertisements, one of which was this 30-second ad. [8] The ad served as a teaser for a 2-minute and 20 second ad featuring the Glee cast as singers and dancers during a Lea Michele-led rendition of "See the USA in Your Chevrolet" that aired during the Super Bowl lead-out program, which was "The Sue Sylvester Shuffle" episode of Glee. A 60-second version of the ad was aired along with movie trailers at nationwide movie theaters. The commercial was also to promote the 2011 Glee Live! In Concert! tour. The "See the USA" ad was directed by Alfonso Gomez-Rejon. Russell Carpenter was the director of photography. [9]
Chevrolet is an American automobile division of the manufacturer General Motors (GM). Louis Chevrolet (1878–1941), Arthur Chevrolet (1884–1946) and ousted General Motors founder William C. Durant (1861–1947) started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918, and propelled himself back to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929 with the Chevrolet International.
Dinah Shore was an American singer, actress, and television personality, and the chart-topping female vocalist of the 1940s. She rose to prominence as a recording artist during the Big Band era. She achieved even greater success a decade later in television, mainly as the host of a series of variety programs for the Chevrolet automobile company.
John Junior Roseboro was an American professional baseball player and coach. He played as a catcher in Major League Baseball from 1957 until 1970, most prominently as a member of the Los Angeles Dodgers. A four-time All-Star player, Roseboro is considered one of the best defensive catchers of the 1960s, winning two Gold Glove Awards. He was the Dodgers' starting catcher in four World Series with the Dodgers winning three of those.
The Chevrolet SSR is a retro-styled retractable hardtop convertible pickup truck manufactured by Chevrolet between 2003 and 2006.
Peter Lind Hayes was an American vaudeville entertainer and film and television actor.
"It's De-Lovely" is one of Cole Porter's hit songs, originally appearing in his 1936 musical, Red Hot and Blue. It was introduced by Ethel Merman and Bob Hope. The song was later used in the musical Anything Goes, first appearing in the 1956 film version ; in the 1962 revival where it was sung by Hal Linden and Barbara Lang, and in the 2004 biographical film De-Lovely, where it was performed by Robbie Williams.
Motorcars first arrived in Mexico City in 1903, and since then several vehicle brands have been especially successful. A number of manufacturers make vehicles in Mexico, and may brands have been and continue to be available.
A Great New Star is a 1952 musical sponsored film starring Dinah Shore, with her singing "See the U.S.A. in Your Chevrolet". It starts off with her singing "It's a Most Unusual Day", and then shows an ephemeral film being made. The ending has her singing the Chevrolet jingle with shots of Chevrolet cars and America. It was made by the Jam Handy Organization.
The Dinah Shore Chevy Show is an American variety series hosted by Dinah Shore, and broadcast on NBC from October 1956 to May 1963. The series was sponsored by the Chevrolet Motor Division of General Motors and its theme song, sung by Shore, was "See the U.S.A. in Your Chevrolet", which continued to be used in Chevrolet advertising for several more years after the cancellation of the show.
Campbell Ewald is an advertising and marketing communications agency headquartered in Detroit, Michigan, with offices in Los Angeles and New York. Campbell Ewald is part of advertising company Interpublic Group of Companies (IPG).
The Chevrolet Volt is a plug-in hybrid car manufactured by General Motors, also marketed in rebadged variants as the Holden Volt in Australia and New Zealand and the Buick Velite 5 in China, and with a different fascia as the Vauxhall Ampera in the United Kingdom and as the Opel Ampera in the remainder of Europe. Volt production ended in February 2019.
Cars.com is an automotive classified website focused on the United States that launched in June 1998 and now is the second largest automotive classified site. Its headquarters are located in Chicago, Illinois.
"We Are Young" is a song recorded by American pop rock band Fun, featuring American singer Janelle Monáe. It is the third track on the group's second studio album, Some Nights (2012). The song was released on September 20, 2011 as the lead single from the album. The song quickly received acclaim from music critics, with many noting the song as a breakthrough for the indie genre and praising the song's catchiness. "We Are Young" attained commercial success worldwide, reaching number one in several countries.
"The Sue Sylvester Shuffle" is the eleventh episode of the second season of the American musical television series Glee, and the thirty-third episode overall. It was written by Ian Brennan, directed by Brad Falchuk, and was broadcast immediately following Super Bowl XLV on February 6, 2011. In the episode, an effort to dispel student rivalry forces the McKinley High football team and glee club to unite. When cheerleading coach Sue Sylvester withdraws her squad from the halftime show of a championship football game, the disparate groups must come together to perform a routine and win the game.
Linda Ellen November is an American singer who has sung tens of thousands of commercial jingles. She was the voice of the singing cat in the Meow Mix commercials, sang the jingle "Galaxy Glue" in the 1981 film The Incredible Shrinking Woman, the "Coke and a Smile" jingle in the classic Mean Joe Greene Super Bowl commercial, and has won many Clio Awards for her work on television and radio. Her voice can also be heard on many pop songs, as she was a regular backup singer for artists such as Frankie Valli, Burt Bacharach, Engelbert Humperdinck, and Neil Diamond. In the 1970s, she was one of the main singers in the disco group Wing and a Prayer Fife and Drum Corps, which charted with the Top 40 hit "Baby Face" in 1976. In the 1980s and 1990s she was a regular performer in Atlantic City at The Grand and Harrah's, with her husband, composer and arranger Artie Schroeck. As of 2011, she works as a piano accompanist in Las Vegas, Nevada.
Alfonso Gomez-Rejon is an American film and television director. He made his directorial film debut with the slasher film The Town That Dreaded Sundown (2014). He has since directed the coming of age film Me and Earl and the Dying Girl (2015), and the historical drama The Current War (2017).
"Needing/Getting" is a song by American rock band OK Go, from their 2010 album Of the Blue Colour of the Sky. A music video, released in February 2012 as an advertisement for Super Bowl XLVI, features the band performing the song by driving a Chevy Sonic through a rally car course, striking musical instruments on the sides of the course with extensions from the car to create the music.
MOFILM is a British-based content sourcing company, which allows users to produce video and photographic content for various brands and social causes. The company was co-founded by Jeffrey Merrihue. Jon Landau is the Chairman of the MOFILM Advisory board.
Ellis Brooks Auto Center is an automobile dealership in San Francisco, California. It is best known for its commercials, featuring an adaptation of See the USA in Your Chevrolet. Originally Ellis Brooks Chevrolet, the company later became "Auto Center" after it began marketing other brands of automobile. The company is now located at 1565 Bush Street, but the original Ellis Brooks sign is still used. The company was founded in 1939.
Later, the theme song would be "reinterpreted" by baseball greats Johnny Roseboro and Don Drysdale who recorded commercials aired during televised LA Dodgers games. (FYI, reviews -- not so good...)