Categories | Advertising trade magazine |
---|---|
Founder | Wilhelm Seidel |
Founded | 1913 |
Final issue | 1942 |
Country | German Empire |
Based in | Berlin |
Language | German |
Seidels Reklame (German : Seidel's Advertising) was a German advertising trade and graphic art magazine which was in circulation between 1913 and 1942. It was based in Berlin, Germany.
Seidels Reklame was founded by Wilhelm Seidel in Berlin in 1913. [1] [2] The first editor was Robert Hösel, and its subtitle was Das Blatt der Praxis. [1] From May 1935 the magazine was renamed as Werben und Verkaufen (German: Advertising and Selling) and published until this title until its closure in 1942. [1]
Seidels Reklame covered articles about the developments in advertising and relevant legal issues, including chicanery and plagiarism. [3] During the Weimar Republic it supported the use of advertisements in which modern, independent and provocative women were featured. [4] It is one of the earliest German publications which used the term public relations in 1937. [5] One of the contributors was Julius Pinschewer who stressed the significant roles of the advertising films in attracting consumers. [6] Robert Hösel also published articles describing experiments on the optimal color combinations to produce the most effective contrast between text and background on posters. [7]
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in a wide variety of different contexts.
Weimar culture was the emergence of the arts and sciences that happened in Germany during the Weimar Republic, the latter during that part of the interwar period between Germany's defeat in World War I in 1918 and Hitler's rise to power in 1933. 1920s Berlin was at the hectic center of the Weimar culture. Although not part of the Weimar Republic, some authors also include the German-speaking Austria, and particularly Vienna, as part of Weimar culture.
Der Spiegel is a German weekly news magazine published in Hamburg. With a weekly circulation of about 724,000 copies in 2022, it is one of the largest such publications in Europe. It was founded in 1947 by John Seymour Chaloner, a British army officer, and Rudolf Augstein, a former Wehrmacht radio operator who was recognized in 2000 by the International Press Institute as one of the fifty World Press Freedom Heroes.
Hans Fischerkoesen, also known as Hans Fischerkösen or Hans Fischer was a German commercial animator. Fischerkoesen is considered an animation pioneer, due to the inventions and innovations he applied to animation technology, especially the use of three-dimensional elements in his animations. Later he becomes Germany's most influential cartoonist, often nicknamed “Germany’s Walt Disney” alongside Rolf Kauka. He won both first and second prizes at a Dutch-sponsored international competition in 1937, for advertising films. By 1956 he had won major prizes at commercial film festivals in Rome, Milan, Venice, Monte Carlo and Cannes. Most notable was the participation in the 1st Berlin International Film Festival, where Fischerkoesen's film Blick ins Paradies won the Bronze Medal award.
The identification of the causes of World War I remains a debated issue. World War I began in the Balkans on July 28, 1914, and hostilities ended on November 11, 1918, leaving 17 million dead and 25 million wounded. Moreover, the Russian Civil War can in many ways be considered a continuation of World War I, as can various other conflicts in the direct aftermath of 1918.
Julius Klinger was an Austrian painter, draftsman, illustrator, commercial graphic artist, typographer and writer. Klinger studied at the Technologisches Gewerbemuseum in Vienna.
The propaganda used by the German Nazi Party in the years leading up to and during Adolf Hitler's dictatorship of Germany from 1933 to 1945 was a crucial instrument for acquiring and maintaining power, and for the implementation of Nazi policies.
Walter Ruttmann was a German cinematographer and film director, an important German abstract experimental film maker, along with Hans Richter, Viking Eggeling and Oskar Fischinger. He is best known for directing the semi-documentary 'city symphony' silent film, with orchestral score by Edmund Meisel, in 1927, Berlin: Symphony of a Metropolis. His audio montage Wochenende (Weekend) (1930) is considered a major contribution in the development of audio plays.
Germany has taken many forms throughout the history of censorship in the country. Various regimes have restricted the press, cinema, literature, and other entertainment venues. In contemporary Germany, the Grundgesetz generally guarantees freedom of press, speech, and opinion.
Most textbooks date the establishment of the "Publicity Bureau" in 1900 as the start of the modern public relations (PR) profession. Of course, there were many early forms of public influence and communications management in history. Basil Clarke is considered the founder of the PR profession in Britain with his establishment of Editorial Services in 1924. Academic Noel Turnball points out that systematic PR was employed in Britain first by religious evangelicals and Victorian reformers, especially opponents of slavery. In each case the early promoters focused on their particular movement and were not for hire more generally.
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers, propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible.
Thomas Risse is a Berlin-based international relations scholar. He currently acts as chair of the Center for Transnational Relations, Foreign and Security Policy at the Otto Suhr Institute for Political Science of Freie Universität Berlin. Furthermore, he has several engagements in German and international research networks, and heads the PhD program of the Hertie School of Governance in Berlin.
During World War II, the entertainment industry changed to help the war effort. Often the industry became more closely controlled by national governments, who believed that a supportive home front was crucial to victory. Through regulation and censorship, governments sought to keep spirits high and to depict the war in a positive light. They also found new ways to use entertainment media to keep citizens informed.
The Ufa-Palast am Zoo, located near Berlin Zoological Garden in the New West area of Charlottenburg, was a major Berlin cinema owned by Universum Film AG, or Ufa. Opened in 1919 and enlarged in 1925, it was the largest cinema in Germany until 1929 and was one of the main locations of film premières in the country. The building was destroyed in November 1943 during the Bombing of Berlin in World War II and replaced in 1957 by the Zoo Palast.
World War I was the first war in which mass media and propaganda played a significant role in keeping the people at home informed on what occurred at the battlefields. It was also the first war in which governments systematically produced propaganda as a way to target the public and alter their opinion.
Bild der Frau is a weekly women's magazine published in Hamburg, Germany, that has been in circulation since 1983.
Opus IV is a 1925 German absolute film directed by Walter Ruttmann. The film is approximately 3m 55s in length. It uses abstract animation.
Sinn und Form is a bimonthly literary and cultural magazine. It was launched in East Berlin, East Germany, in 1949 and is still in circulation. The magazine describes itself as one of the definitive cultural journals in Germany.