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Company type | Limited Liability Company/Family Owned |
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Industry | Fishkeeping |
Founded | Germany (1970) |
Headquarters | Heinsberg, Germany |
Key people | Josef Ravnak, General manager, Anny Ravnak, Commercial management |
Products | Vipan Aqutan Costapur |
Number of employees |
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Website | www.sera.de |
Sera is a company that produces and sells home aquaculture and aquarium products and food for pet fish. [1] The company is based in Heinsberg (North Rhine-Westphalia), Germany. [1]
The company was founded in 1970 by Josef Ravnak, [2] a fish food salesman. The name “Sera” is a combination of Ravnak's first name: Sepp (nickname for Josef), and his family name: Ravnak.
Shortly after its founding, the company began to specialize in lyophilization, which preserves food animals with optimal retention of their nutrients and vitamins. [3]
In 1972, Sera Vipan flakes became the flagship product of the company, marking a shift in focus towards the broader aquarium hobby. Throughout the 1970s, Sera expanded its product range to include water conditioners such as Sera Aqutan and Sera Morena, aquatic plant fertilizers like Sera Florena, and aquarium fish medications including Sera Costapur and Sera Baktopur. The company also developed a series of water testing kits during this period.
By the late 1970s, Sera had extended its reach to the garden pond sector, introducing a range of comprehensive pond care products. This period also saw the addition of products for turtles and other reptiles.
During the 1980s, Sera continued to broaden its offerings with new lines of foods, vitamins, and technological products. Notably, the era featured the launch of the Sera Bio-Denitrator, the first device designed to biologically reduce nitrate levels in aquariums.
Today, Sera products are sold in more than 80 countries. [4]
In food processing, pasteurization is a process of food preservation in which packaged and unpacked foods are treated with mild heat, usually to less than 100 °C (212 °F), to eliminate pathogens and extend shelf life. Pasteurization either destroys or deactivates microorganisms and enzymes that contribute to food spoilage or the risk of disease, including vegetative bacteria, but most bacterial spores survive the process.
The neon tetra is a freshwater fish of the characin family of order Characiformes. The type species of its genus, it is native to blackwater and clearwater streams in the Amazon basin of South America. Its bright colouring makes the fish visible to conspecifics in the dark blackwater streams, and is also the main reason for its popularity among freshwater fish hobbyists, with neon tetras being one of the most widely kept tropical fish in the world.
Freezing food preserves it from the time it is prepared to the time it is eaten. Since early times, farmers, fishermen, and trappers have preserved grains and produce in unheated buildings during the winter season. Freezing food slows decomposition by turning residual moisture into ice, inhibiting the growth of most bacterial species. In the food commodity industry, there are two processes: mechanical and cryogenic. The freezing kinetics is important to preserve the food quality and texture. Quicker freezing generates smaller ice crystals and maintains cellular structure. Cryogenic freezing is the quickest freezing technology available due to the ultra low liquid nitrogen temperature −196 °C (−320 °F).
An aquarist is a person who manages aquariums, either professionally or as a hobby. They typically care for aquatic animals, including fish and marine invertebrates. Some may care for aquatic mammals. Aquarists often work at public aquariums. They may also work at nature reserves, zoos, and amusement parks. Some aquarists conduct field research outdoors. In business, aquarists may work at pet stores, as commercial fish breeders, or as manufacturers. Some aquarists are hobbyists, also known as "home aquarists," who may vary in skills and experience.
A protein skimmer or foam fractionator is a device used to remove organic compounds such as food and waste particles from water. It is most commonly used in commercial applications like municipal water treatment facilities, public aquariums, and aquaculture facilities. Smaller protein skimmers are also used for filtration of home saltwater aquariums and even freshwater aquariums and ponds.
Fishkeeping is a popular hobby, practiced by aquarists, concerned with keeping fish in a home aquarium or garden pond. There is also a piscicultural fishkeeping industry, serving as a branch of agriculture.
The harlequin rasbora is a small fish in the family Cyprinidae. The species became an instant favorite among aquarists after its introduction in the early 1900s and is the best known and most widely kept species among the rasboras. In 1935, an image of a trio of harlequin rasboras, stamped in 14k gold, would grace the cover of the first edition of William T. Innes's classic Exotic Aquarium Fishes and would remain so through all 19 editions.
Aquarium fish feed is plant or animal material intended for consumption by pet fish kept in aquariums or ponds. Fish foods normally contain macronutrients, trace elements and vitamins necessary to keep captive fish in good health. Approximately 80% of fishkeeping hobbyists feed their fish exclusively prepared foods that most commonly are produced in flake, pellet or tablet form. Some fish foods also contain additives such as sex hormones or beta carotene to artificially enhance the color of ornamental fish.
The common goldfish is a breed of goldfish and a family of Cyprinidae in the order cypriniformes. Goldfish are descendants of wild carp from East Asia. Most varieties of fancy goldfish were derived from this simple breed. Common goldfish come in a variety of colors including red, orange, red/white, white/black, yellow/white, blue, grey/brown, olive green, yellow, white, and black, with the most common variation being orange, hence the name. The brightness, duration, and vividness of the color may be an indication of the fish's health status, but not always, as water conditions and quality of care affect the fish's appearance.
Feeder fish is the common name for certain types of small, inexpensive fish commonly fed as live food to other captive animals such as predatory fishes or carnivorous aquarium fish, turtles, crocodilians and other piscivores that naturally hunt in fresh, brackish or salt water ecosystems.
Tetra or the Tetra Werke (Company) is a fish food manufacturing company founded by a young German scientist, Dr. Ulrich Baensch.
Wardley is one of the largest domestically manufactured line of aquatic fish foods and remedies in the United States.
A freshwater aquarium is a receptacle that holds one or more freshwater aquatic organisms for decorative, pet-keeping, or research purposes. Modern aquariums are most often made from transparent glass or acrylic glass. Typical inhabitants include fish, plants, amphibians, and invertebrates, such as snails and crustaceans.
Aseptic processing is a processing technique wherein commercially thermally sterilized liquid products are packaged into previously sterilized containers under sterile conditions to produce shelf-stable products that do not need refrigeration. Aseptic processing has almost completely replaced in-container sterilization of liquid foods, including milk, fruit juices and concentrates, cream, yogurt, salad dressing, liquid egg, and ice cream mix. There has been an increasing popularity for foods that contain small discrete particles, such as cottage cheese, baby foods, tomato products, fruit and vegetables, soups, and rice desserts.
The goldfish is a freshwater fish in the family Cyprinidae of order Cypriniformes. It is commonly kept as a pet in indoor aquariums, and is one of the most popular aquarium fish. Goldfish released into the wild have become an invasive pest in parts of North America and Australia.
An aquarium is a vivarium of any size having at least one transparent side in which aquatic plants or animals are kept and displayed. Fishkeepers use aquaria to keep fish, invertebrates, amphibians, aquatic reptiles, such as turtles, and aquatic plants. The term aquarium, coined by English naturalist Philip Henry Gosse, combines the Latin root aqua, meaning 'water', with the suffix -arium, meaning 'a place for relating to'.
Manufactured feeds are an important part of modern commercial aquaculture. They provide the balanced nutrition needed by farmed fish. The feeds, in the form of granules or pellets, give nutrition in a stable and concentrated form, enabling the fish to feed efficiently and grow to their full potential.
The kidneys of animals are a commonly consumed offal. The kidneys can be grilled, sautéed, roasted or braised. They can be used in cooking meat casseroles, stews or pies. Typically used in cooking are beef, veal, lamb and pork kidneys. Chicken kidneys are used in cooking, too, but fowl kidneys are very small and generally not collected to be used in food separately. Veal kidneys are preferred among cooks. The kidneys of small animals are grilled or fried, and the kidneys of larger ones are usually stewed.
Pea protein is a food product and protein supplement derived and extracted from yellow and green split peas, Pisum sativum. It can be used as a dietary supplement to increase an individual's protein or other nutrient intake, or as a substitute for other food products. As a powder, it is used as an ingredient in food manufacturing, such as a thickener, foaming agent, or an emulsifier.
Channa punctata, the spotted snakehead, is a species of snakehead. It is found in the Indian Subcontinent and nearby areas, ranging across Afghanistan, Pakistan, India, Sri Lanka, Nepal, Bangladesh, Myanmar and Tibet. Its natural habitats are swamps, ponds and brackish water systems. It is a fish of high food value and has little value as aquarium fish.