Later repercussion
Following the assassination of Charlie Kirk (whom Frantzve would eventually marry) on September 10, 2025, the music video experienced a resurgence on social media. The renewed interest centered on the video's female lead, played by Erika, who was then a beauty queen and Miss Arizona USA 2012 and is now the CEO of Turning Point USA. The video's resurfacing was propelled by online investigators and conspiracy theorists who pointed to perceived "eerie" coincidences within the decade-old clip. Specifically, users highlighted a scene where Frantzve ziplines past a sign displaying the numbers "9:10"—matching the date of Kirk's death (September 10)—and noted that Frantzve had originally commented on the video thanking a crew member named "Tyler," which happened to be the first name of Kirk’s accused assassin, Tyler Robinson. While these connections were widely dismissed as coincidental by mainstream media, the "insane lore" of the video significantly increased the song's streaming numbers and cemented its status as a piece of "brainrot" internet culture following the tragedy. [4] [5]
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