Shore Fire Media

Last updated
Shore Fire Media
IndustryMarketing, Public Relations
Founded Brooklyn, NY, US (1990)
Founder Marilyn Laverty
Headquarters
Brooklyn, New York
Nashville, Tennessee
Los Angeles, California
,
United States
Number of locations
3
Website ShoreFire.com

Shore Fire Media is a public relations firm based in Brooklyn, New York that specializes in entertainment and popular culture. [1] [2] [3] [4] According to Variety, at 21 nominations, Shore Fire Media had the largest number of Grammy Award nods of any public relations firm for the 60th Annual Grammy Awards in 2018. [5] In 2023, Shore Fire's clients had 43 Grammy nominations. [6]

Contents

History

Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in Brooklyn, New York with one employee and two desks, and future company senior VP Mark Satlof as a consultant. [7]

Laverty previously had worked for 13 years at Columbia Records, rising to become VP of publicity. [8] [9] In 2016, Billboard named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue. [10] She has had a long-standing relationship with musician Bruce Springsteen as his publicist. [11]

While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events. [12]

In 2013, [1] 2014, [2] 2015, [3] 2018, [13] and 2019, The New York Observer named Shore Fire to its annual PR Power 50 List of the most powerful entertainment and media PR firms. [14] In 2016, The Observer listed Shore Fire as New York City's top arts/culture/media firm, [4] and was recognized again in 2023 for music and entertainment. [6]

In 2013, Shore Fire opened an office in Nashville, Tennessee. [15] In January 2018, Shore Fire opened an office in Los Angeles, California. [16]

In December 2019, the entertainment marketing and content development company Dolphin Entertainment acquired Shore Fire. [17]

Related Research Articles

<span class="mw-page-title-main">L.A. Reid</span> American record executive (born 1956)

Antonio Marquis "L.A." Reid is an American record executive, A&R representative, and record producer. He is the founder and served as co-chairman of Hitco Entertainment. He also previously served as the chairman and CEO of Epic Records and The Island Def Jam Music Group, as well as the president and CEO of Arista Records.

Raymone K. Bain is a public relations and public affairs executive in corporate, entertainment, politics, government and sports, representing celebrities and sports figures such as Michael Jackson, Mike Tyson, Muhammad Ali, Serena Williams, Janet Jackson, Kenneth "Babyface" Edmonds, and Boyz II Men.

Ken Sunshine is an American public relations consultant, co-CEO and founder of Sunshine Sachs Consultants. He began his career in New York City politics, including serving as chief of staff for Mayor David Dinkins.

<span class="mw-page-title-main">Streets of Philadelphia</span> 1994 single by Bruce Springsteen

"Streets of Philadelphia" is a song written and performed by American rock musician Bruce Springsteen for the 1993 film Philadelphia, starring Tom Hanks, an early mainstream film dealing with HIV/AIDS. Released as a single by Columbia in 1994, the song was a hit in many countries, including Austria, Canada, France, Germany, Iceland, Ireland, Italy, and Norway, where it topped the singles charts. In the United States, the single peaked at number nine on the Billboard Hot 100, becoming Springsteen's 12th and final top-10 hit.

<span class="mw-page-title-main">Matthew Hiltzik</span> American publicist (born 1972)

Matthew Hiltzik is an American lawyer and publicist. He is the founder of Hiltzik Strategies, which represents high-profile organizations and individuals such as various politicians and Hollywood figures. He has also occasionally been an executive producer on documentaries and written for magazines.

<span class="mw-page-title-main">Ronn Torossian</span> American public relations executive

Ronn D. Torossian is an American public relations executive, founder of New York City-based 5W Public Relations (5WPR), and author. Torossian built his firm's brand through aggressive media tactics, which have, at times, enmeshed him in controversy.

<span class="mw-page-title-main">Chris Taylor (businessman)</span> Canadian entertainment lawyer (active 1990– )

Christopher Normand Taylor is a Canadian music industry lawyer and Grammy Award winning record label executive.

<span class="mw-page-title-main">Dolphin Entertainment</span>

Dolphin Entertainment, Inc. is an American entertainment marketing and production company that is located in Coral Gables, Florida. It was founded in 1996 by CEO Bill O’Dowd. Dolphin produces children and young adult-targeted television shows and movies.

<span class="mw-page-title-main">Tarrus Riley</span> Musical artist

Omar "Tarrus" Riley is a Jamaican-American reggae singer and member of the Rastafari movement.

<span class="mw-page-title-main">Doug Davis (businessman)</span> American music industry executive and lawyer

Douglas J. Davis is an American music industry executive, entertainment lawyer and Grammy Award-winning record producer.

Allen J. Grubman is an American entertainment lawyer.

Glen Brunman is an American music executive. Noted as an "architect of the soundtrack landscape," Brunman’s credits include more than 200 soundtrack releases which have cumulatively sold in excess of 150 million albums worldwide. In various capacities, he has been associated with releases which have won 21 Grammys and nine Academy Awards.

DKC is a public relations firm based in New York, New York. The firm has offices in New York, Washington, D.C., Chicago, Los Angeles, and San Francisco. Sean Cassidy is the firm's president. Its clients include LinkedIn, Airbnb, Yahoo!, Delta Air Lines, the Children's Health Fund, Citi and the New York Road Runners/New York City Marathon.

<span class="mw-page-title-main">Berk Communications</span>

Berk Communications is an American public relations firm that works in consumer lifestyle, food and beverage, travel, sports and entertainment. Ron Berkowitz is the company's founder and CEO. The firm's corporate headquarters is in New York City, New York, with an office in Los Angeles, California.

<span class="mw-page-title-main">Patricia Price</span>

Patricia Price is managing director and co-founder of the global public relations and digital marketing firm 8VA Music Consultancy. Price was previously the executive director of Portland Piano International and the Classical Product Manager for Allegro Media Group managing classical record labels.

Lois Smith was an American entertainment publicist. A "trailblazer who brought big changes to a business dominated by men," she represented Marilyn Monroe, Martin Scorsese, Robert Redford, Meryl Streep, Warren Beatty, and Liza Minnelli, among others. Smith is noted for her impact on the practice of entertainment PR; rather than seeking to generate as much media coverage as possible for her clients, Smith limited the media's access.

Lisa Ellis is an American businessperson and financier. Starting her career in management roles at the Pepsi-Cola Company, Reebok International, and Sony Music's Columbia Records, in 2003 she became Sony Music's vice president of strategic marketing and music licensing. She became president of Sony Urban Music in 2005 and executive vice president of Sony Music Label Group in 2006. She then became an operating partner at the investment firm Fireman Capital Partners in 2009, also serving on the board of directors for several Fireman portfolio companies. Ellis currently operates Box Three Eight Eight Management and is the managing partner of Provenance Ventures, a holding company for Provenance Media and Provenance Films. From 2006 until 2009 she was named to Billboard's “Most Powerful [20] Women In Music” list, ranking 3 in 2006 and 2007.

<span class="mw-page-title-main">Leslee Dart</span> American publicist and entrepreneur

Leslee Dart is an American publicist and entrepreneur. She is the founder and co-CEO of the Dart Group, now known as 42West, which prior to its 2017 acquisition was the largest independently-owned public relations firm in the entertainment industry.

Peggy Siegal is an American entertainment publicist who advertises new film releases to an audience of media providers and critics. She owns the Peggy Siegal Company, based in Manhattan, which was described as one of the top 12 media marketing firms in 2018. Siegal was involved in a controversy which damaged her business when it was made known she had promoted Jeffrey Epstein.

Marilyn Laverty is an American public relations executive and entrepreneur. She is the CEO and president of Shore Fire Media. Among others, she has represented Carole King, Kenny Chesney, Zac Brown Band, Norah Jones, Mavis Staples, Lana Del Rey and St. Vincent. She has worked with Bruce Springsteen since 1980.

References

  1. 1 2 Kaminer, Michael (8 October 2013). "The Power 50 List: #10 Shore Fire Media". New York Observer .
  2. 1 2 Kaminer, Michael (18 November 2014). "The PR Power List 2014: #28 Shore Fire Media". New York Observer .
  3. 1 2 Kaminer, Michael; Bonazzo, John (16 December 2015). "The Observer's 2015 PR Power 50: #26 Shore Fire Media". New York Observer .
  4. 1 2 Kaminer, Michael; Bonazzo, John (14 December 2016). "New York's Top Specialty PR Agencies". New York Observer .
  5. ↑ Aswad, Jem (6 December 2017). "Grammy Nominations 2018: Where the Ladies At? Insiders Weigh In". Variety . p. 26. Infographic text from print-only copy – 21: Number of nominees represented by New York-based Shorefire [sic] Media, the highest tally for a single PR firm
  6. 1 2 Kaminer, Michael (21 December 2022). "PR Power List Honor Roll 2023". The Observer.
  7. ↑ Ciarallo, Joe (3 April 2008). "PRNewser Interview: Mark Satlof, Shore Fire Media VP". Adweek .
  8. ↑ Bannan, Karen J. (24 March 2003). "Marilyn Laverty". AdAge .
  9. ↑ "A&S Career Conversation with Marilyn Laverty, Philosophy '76, President of Shore Fire Media". Cornell University . 30 October 2015.
  10. ↑ Halperin, Shirley (5 December 2016). "Women In Music 2016: Six Topline Publicists Shaping the Careers of Everyone From The Boss to Queen Bey". Billboard .
  11. ↑ Halperin, Shirley (7 March 2014). "Taylor Swift, Longtime Publicist Split". Billboard .
  12. ↑ "Billboard's Women In Music 2011: Marilyn Laverty". Billboard . 1 October 2011.
  13. ↑ Kaminer, Michael (14 December 2018). "The Most Powerful Entertainment and Media PR Firms of 2018". Observer.
  14. ↑ Kaminer, Michael (17 December 2019). "The Most Powerful PR Firms of 2019". Observer.
  15. ↑ "Shore Fire Media to Open Nashville Office". The Hollywood Reporter . 26 March 2013.
  16. ↑ "Shore Fire Media PR Firm Opens Los Angeles Office". Billboard . 19 January 2018.
  17. ↑ Eggertsen, Chris (3 December 2019). "Shore Fire Media, PR Firm for Bruce Springsteen & Kesha, Acquired by Dolphin Entertainment". Billboard.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.