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Industry | Marketing, Public Relations |
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Founded | Brooklyn, NY, US (1990) |
Founder | Marilyn Laverty |
Headquarters | , |
Number of locations | 3 |
Website | ShoreFire.com |
Shore Fire Media is a public relations firm based in Brooklyn, New York that specializes in entertainment and popular culture. [1] [2] [3] [4] [5] In 2023, Shore Fire's clients had 43 Grammy nominations. [6]
Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in Brooklyn, New York with one employee and two desks, and future company co-president Mark Satlof as a consultant. [7] [8]
Laverty previously had worked for 13 years at Columbia Records, rising to become VP of publicity. [9] [10] In 2016, Billboard named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue. [11] She has had a long-standing relationship with musician Bruce Springsteen as his publicist. [12]
While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events. [13]
In 2013, [1] 2014, [2] 2015, [3] 2018, [14] and 2019, The New York Observer named Shore Fire to its annual PR Power 50 List of the most powerful entertainment and media PR firms. [15] In 2016, The Observer listed Shore Fire as New York City's top arts/culture/media firm, [4] and was recognized again in 2023 for music and entertainment. [6]
In 2013, Shore Fire opened an office in Nashville, Tennessee. [16] In January 2018, Shore Fire opened an office in Los Angeles, California. [17]
In December 2019, the entertainment marketing and content development company Dolphin Entertainment acquired Shore Fire. [18]
Infographic text from print-only copy – 21: Number of nominees represented by New York-based Shorefire [sic] Media, the highest tally for a single PR firm