 | |
| Industry | Marketing, Public Relations |
|---|---|
| Founded | Brooklyn, NY, US (1990) |
| Founder | Marilyn Laverty |
| Headquarters | , |
Number of locations | 3 |
| Website | ShoreFire.com |
Shore Fire Media is a public relations firm based in Brooklyn, New York that specializes in entertainment and popular culture. [1] [2] [3] [4] [5] In 2023, Shore Fire's clients had 43 Grammy nominations. [6]
Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in Brooklyn, New York with one employee and two desks, and future company co-president Mark Satlof as a consultant. [7] [8]
Laverty previously had worked for 13 years at Columbia Records, rising to become VP of publicity. [9] [10] In 2016, Billboard named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue. [11] She has had a long-standing relationship with musician Bruce Springsteen as his publicist. [12]
While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events. [13]
In 2013, [1] 2014, [2] 2015, [3] 2018, [14] and 2019, The New York Observer named Shore Fire to its annual PR Power 50 List of the most powerful entertainment and media PR firms. [15] In 2016, The Observer listed Shore Fire as New York City's top arts/culture/media firm, [4] and was recognized again in 2023 for music and entertainment. [6]
In 2013, Shore Fire opened an office in Nashville, Tennessee. [16] In January 2018, Shore Fire opened an office in Los Angeles, California. [17]
In December 2019, the entertainment marketing and content development company Dolphin Entertainment acquired Shore Fire. [18]
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Angelica Cob-Baehler was a Costa Rican American music industry executive and television producer. The head of music operations at The Firm, and the chief marketing officer for the basketball league Big 3, she previously held senior positions at Columbia Records, EMI and Epic.
Michelle Jubelirer is an American music industry executive and attorney. She was the chairperson and CEO of Capitol Music Group from 2021 to 2024, serving as the first woman to lead CMG in its 80-year history. She resigned from the position on February 6, 2024, several months after Capitol's parent company, Universal Music Group, announced a realignment of its label reporting structure. On February 29, Jubilerer was named Executive of the Year in Billboard magazine's annual survey of women in music.
Patricia Price is managing director and co-founder of the global public relations and digital marketing firm 8VA Music Consultancy. Price was previously the executive director of Portland Piano International and the Classical Product Manager for Allegro Media Group managing classical record labels.
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Marilyn Laverty is an American public relations executive and entrepreneur. She is the CEO and president of Shore Fire Media. Among others, she has represented Carole King, Kenny Chesney, Zac Brown Band, Norah Jones, Mavis Staples, Lana Del Rey and St. Vincent. She has worked with Bruce Springsteen since 1980.
Infographic text from print-only copy – 21: Number of nominees represented by New York-based Shorefire [sic] Media, the highest tally for a single PR firm
