Sibongile Sambo

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Sibongile Sambo (born 1974 in Bushbuckridge, Mpumalanga), is a South African aviation pioneer, entrepreneur, and motivational speaker. [1] She is the founder and CEO of SRS Aviation.

Contents

Career

Sambo developed an early fascination with aircraft, watching planes soar overhead and dreaming of a future in the skies. However, her aspirations took an unexpected turn when she was rejected for a flight attendant position by South African Airways due to not meeting the minimum height requirement. [2] After completing her education at the University of Zululand, She worked with notable organizations such as Telkom, City Power, and De Beers, [3] gaining valuable business experience and sharpening her leadership skills.

In 2004, buoyed by the opportunities presented by South Africa’s Black Economic Empowerment policies, Sambo took a bold step by founding SRS Aviation. [4] [5] [6] [7] With no prior experience in the aviation sector and limited financial resources, she relied on a modest family loan—secured from her mother and aunt [8] —to purchase her first aircraft. This courageous move marked the inception of what would become the first black female-owned aviation company in South Africa. [9]

In February 2020, Sambo testified before the Zondo Commission of Inquiry into state capture in Parktown, Johannesburg, as part of its investigation into South African Airways management. [10] Her efforts have helped numerous aspiring aviators—especially women—gain entry into the aviation field through mentorship and targeted training initiatives. [11]

SRS Aviation

SRS Aviation offers jet and helicopter rental services, air cargo charter, tourist transfers, general air security, medical evacuation and other aero services. [1] [12] SRS Aviation is the first black female owned aviation company in South Africa. [12] SRS Aviation rapidly evolved from a small-scale operation into a comprehensive aviation enterprise. In 2006, following a successful inspection by the South African Civil Aviation Authority, her company was awarded an Air Operating Certificate. [13]

Since it conception in 2004, the company diversified its services to include VIP charter flights, air cargo charters, tourist transfers, medical evacuations, aerial photography, and general aviation security services. By 2010, SRS Aviation had expanded into retail, opening a chain of stores across South Africa’s airport network, thereby solidifying its presence in the industry. [14]

Achievements

Beyond her entrepreneurial success, Sibongile has become a revered motivational speaker and mentor. She passionately advocates for gender equality and youth empowerment, using her story of resilience and innovation to inspire others to overcome obstacles and pursue their dreams. [15] She is the first black female to be on the (Commercial Aerospace Manufacturing Association of South Africa) CAMASA board. [15]

In 2006, Sibongile won the BWA’s Regional Businesswomen of the Year award (Start-up category), the BIBA (Black Woman in Business Awards) in London, and the Impumelelo Top Female Entrepreneur award, and she was also a finalist at the Cosmopolitan Movers of the Year in 2007. [16] Sambo was named on the "20 Young Power Women in Africa 2013" list. [17]

Education

She graduated from the University of Zululand where she obtained her Bachelor's degree in Administration. She later furthered her studies in Management and Technology from the same institution. [7] She has Bachelor of Administration Honours and Advanced programme in Organisational Development from Unisa. [15] She holds a Marketing certificate from Institute of Marketing Management. She holds a Mining Executive Preparation Programme from Wits. She also completed an International Executive Development Programme NQF 8 at Gordon Business Schools (Gibs) and Rollins College USA. [15]

References

  1. 1 2 "Sibongile Sambo, first black female pioneering complete professional, personalised global flight options | BusinessDay : News you can trust". Archived from the original on 19 February 2016. Retrieved 9 February 2016.
  2. Adebisi, Precious (14 January 2025). "Sibongile Sambo sold her car to launch South Africa's first black-owned aviation company". thebenchmark.com.ng. Retrieved 25 March 2025.
  3. "Sibongile Rejoyce Sambo". www.airports.co.za. Retrieved 25 March 2025.
  4. "The rejected flight attendant who started an airline". CNN . 3 February 2016.
  5. "Sibongile Sambo on penetrating a male-dominated industry - DESTINY Magazine". 29 January 2016.
  6. "Rejected flight attendant gets the ultimate revenge".
  7. 1 2 "The Citizen - More News Your Way". connect.citizen.co.za.
  8. Karousos, Manos (16 October 2023). "Sibongile Sambo (1974- )". BlackPast.org. Retrieved 25 March 2025.
  9. "Meet Africa's First Woman Owned Aviation Company". WeeTracker. 30 April 2019. Retrieved 25 March 2025.
  10. "SRS Aviation founding member Sibongile Sambo testifies at Zondo commission". TimesLive. 5 February 2020. Retrieved 16 October 2020.
  11. Africa, New (4 February 2016). "Meet Sibongile Sambo, the rejected flight attendant who started her own aviation company". Rising Africa. Retrieved 26 March 2025.
  12. 1 2 "Profile: Sibongile Sambo founder and CEO of SRS Aviation". The Habari Network. 23 November 2012. Retrieved 8 March 2022.
  13. https://www.sowetanlive.co.za/news/2006-11-13-sibongile-sambo-wins-top-empowerment-award/
  14. "Sibongile Sambo | HDS Entertainment". hdsentertainment.co.za. 1 June 2018. Retrieved 26 March 2025.
  15. 1 2 3 4 "Sibongile Sambo". The Speakers Firm. Retrieved 26 March 2025.
  16. "Sibongile Sambo: A female pioneer in Africa's Aviation Industry". Business Elites Africa. 18 December 2020. Retrieved 26 March 2025.
  17. "Entrepreneurs - Fin24".