A major contributor to this article appears to have a close connection with its subject.(August 2014) |
Type of business | Private |
---|---|
Type of site | Essential marketing |
Available in | English |
Headquarters | 127 West 26th St., New York, New York |
Area served | Local businesses |
Founder(s) | Stuart Wall, John Buchanan, Shaneal Manek |
CEO | George Bilbrey |
Industry | Software |
Products | Local marketing automation |
Services | Keegan Janowiak |
Employees | 300 (January 2016) |
URL | signpost |
Registration | Required |
Current status | Active |
Written in | Node.js |
Signpost is a technology company that develops CRM and marketing automation software for local businesses to build relationships with new and existing customers. [1]
In both 2014 and 2015 Signpost was named by Forbes as one of America's Most Promising Companies [2] The company is headquartered in New York City [3] and has offices in Austin [4] and Denver. [5]
In the fall of 2014 and 2015, Signpost was ranked as a "Top Workplace" by The Austin American Statesman [6] and Crain's New York [7]
Signpost manages online interactions between businesses and their customers. [8] Their software automates three steps in building customer relationships: online presence management, capturing customer information, and remarketing. [9]
Signpost's online presence management aims to help local businesses to update, verify, and enhance their business information on social and mobile listings such as Google+, Facebook, and Yelp. Their software builds customer profiles by capturing every email, phone call, and credit card transaction. [10] By using the customer data for each contact, the software automatically follows up with each customer in a personalized way encouraging new customers, repeat business, getting five star reviews, and referrals. [11]
The company was founded in 2010 by Stuart Wall and John Buchanan out of Harvard Business School. It has raised $30M in venture funding from Georgian Partners, Google Ventures, [12] Spark Capital, [13] OpenView Venture Partners, [14] Scout Ventures [14] and a group of angel investors including Jason Calacanis, Thomas Lehrman, and Jack Herrick.
Wix.com Ltd. is an Israeli software company, publicly listed in the US, that provides cloud-based web development services. It offers tools for creating HTML5 websites and mobile sites using online drag-and-drop editing. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore.
HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.
Pegasystems Inc. (Pega) is an American software company based in Cambridge, Massachusetts. Founded in 1983, Pegasystems develops software for customer relationship management (CRM) and business process management (BPM). The company has been publicly traded since 1996 as PEGA (NASDAQ). Pega is a low-code platform for workflow automation and generative AI-powered decisioning that helps businesses move towards becoming autonomous enterprises.
Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado; and New York, New York.
HomeAway was a vacation rental marketplace. It operated through 50 websites in 23 languages through which it offered rentals of cabins, condos, castles, villas, barns, and farmhouses.
Interactions LLC is a privately held technology company that builds and delivers hosted Virtual Assistant applications that enable businesses to deliver automated natural language communications for enterprise customer care.
Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding
Ontraport is a "business automation software for entrepreneurs, solopreneurs and small businesses" that incorporates tools like CRM, marketing automation, ECommerce and reporting.
Optimove is a privately held company that develops and markets a Relationship Marketing software as a service (SaaS). Optimove's product has a Customer Data Platform at its core and applies algorithmic optimization to autonomously improve multichannel campaigns. The company serves various industries, including retail, eCommerce, travel and hospitality, gaming, and financial services.
Keap is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce. It is based in Chandler, Arizona.
Gusto, Inc. is a company that provides a cloud-based payroll, benefits, and human resource management software for businesses based in the United States. Gusto handles payments to employees, and contractors and also handles electronically the paperwork necessary to help client companies comply with tax, labor, and immigration laws. Gusto is operational in all 50 US states.
Kahuna Inc. was a software startup that made mobile marketing automation software for companies. It provided tools and services for mobile applications to market their apps through mobile messaging channels, including push notifications, in-app messages, and email. The company was headquartered in Redwood City, California.
Eat App is a global restaurant technology company that provides a cloud-based management platform for restaurants, hotels, and other venues. The platform enables venues to accept online reservations seamlessly, manage tables, and enhance customer relationship management (CRM). It utilizes AI to improve operational efficiency, provides marketing automation, and helps build a comprehensive guestbook.
Tricentis is a software testing company founded in 2007 and headquartered in Austin, Texas. It provides software testing automation and software quality assurance products for enterprise software.
Insightly, Inc. is a private computer technology company headquartered in San Francisco, California.
Zeta Global Holdings Corp. is a data-driven marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.
UiPath Inc. is a global software company that makes robotic process automation (RPA) software. It was founded in Bucharest, Romania, by Daniel Dines and Marius Tîrcă. Its headquarters are in New York City. The company's software monitors user activity to automate repetitive front and back office tasks, including those performed using other business software such as customer relationship management or enterprise resource planning (ERP) software.
Silverpop was an Atlanta-based software company focused on digital marketing. It was acquired by IBM in 2014.
ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois. The company offers email marketing, marketing automation, sales automation, and CRM functionality.
Smartsheet Inc. is an American publicly listed company that develops and markets the Smartsheet application. As of 2023, it had over 3,000 employees, and is headquartered in Bellevue, Washington. The company was founded in the summer of 2005, shortly after co-founder Brent Frei sold his prior company, Onyx Software. Initially it was funded mostly by Frei. About a year after its founding, Smartsheet had raised $4 million in funding and had just nine employees. By early 2012 it had raised $8.2 million in funding over three rounds and hired its first salesperson.