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Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.
Caller identification is a telephone service, available in analog and digital telephone systems, including voice over IP (VoIP), that transmits a caller's telephone number to the called party's telephone equipment when the call is being set up. The caller ID service may include the transmission of a name associated with the calling telephone number, in a service called Calling Name Presentation (CNAM). The service was first defined in 1993 in International Telecommunication Union – Telecommunication Standardization Sector (ITU-T) Recommendation Q.731.3.
The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction over federal civil antitrust law enforcement with the Department of Justice Antitrust Division. The agency is headquartered in the Federal Trade Commission Building in Washington, DC.
The National Do Not Call Registry is a database maintained by the United States federal government, listing the telephone numbers of individuals and families who have requested that telemarketers not contact them. Certain callers are required by federal law to respect this request. Separate laws and regulations apply to robocalls in the United States.
The TeleZapper is a device designed to reduce the number of telemarketing-related phone calls a household receives by imitating the tone signal normally played by a phone company to indicate a line has been disconnected. The Telezapper was created by Privacy Technologies, Inc, a wholly owned subsidiary of Royal Appliance Mfg. Co.
The Telephone Consumer Protection Act of 1991 (TCPA) was passed by the United States Congress in 1991 and signed into law by President George H. W. Bush as Public Law 102-243. It amended the Communications Act of 1934. The TCPA is codified as 47 U.S.C. § 227. The TCPA restricts telephone solicitations and the use of automated telephone equipment. The TCPA limits companies or debt collectors from calling clients or prospective customers using automatic dialing systems, artificial or prerecorded voice messages, SMS text messages, and fax machines. It also specifies several technical requirements for fax machines, autodialers, and voice messaging systems—principally with provisions requiring identification and contact information of the entity using the device to be contained in the message.
A sweepstake is a type of contest where a prize or prizes may be awarded to a winner or winners. Sweepstakes began as a form of lottery that were tied to products sold. In response, the FCC and FTC refined U.S. broadcasting laws. Under these laws sweepstakes became strictly "No purchase necessary to enter or win" and "A purchase will not increase your chances of winning", especially since many sweepstakes companies skirted the law by stating only "no purchase necessary to enter", removing the consideration to stop abuse of sweepstakes. Today, sweepstakes in the United States are used as marketing promotions to reward existing consumers and to draw attention to a product. By definition, the winner is determined by pure random chance rather than skill.
The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information. This option is usually associated with direct marketing campaigns such as e-mail marketing or direct mail. A list of those who have opted out is called a Robinson list.
Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. It is an attempt to convince potential customers to purchase either the salesperson's product or service. Generally, it is referred as an over-the-phone process, making it a source of telemarketing, but can also be done in-person by door-to-door salespeople. Though cold calling can be used as a legitimate business tool, scammers can use cold calling as well.
Voice broadcasting is a mass communication technique, begun in the 1990s, that broadcasts telephone messages to hundreds or thousands of call recipients at once. This technology has both commercial and community applications. Voice broadcast users can contact targets almost immediately. When used by government authorities, it may be known as an emergency notification system.
DialAmerica is a telemarketing company. It originated with the establishment of the first-ever call center by the Life Circulation Company in 1957. In 1963, the company developed a sales campaign to support local sports teams and not-for-profit organizations. Time Inc. magazine spun off and sold their telephone subscription unit to Life Circulation Co. in 1976, forming DialAmerica Marketing. Time Inc. had developed a model of magazine sales using the telephone.
A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message, as if from a robot. Robocalls are often associated with political and telemarketing phone campaigns, but can also be used for public service or emergency announcements. Multiple businesses and telemarketing companies use auto-dialing software to deliver prerecorded messages to millions of users. Some robocalls use personalized audio messages to simulate an actual personal phone call. The service is also viewed as prone to association with scams.
1-5-7-1 is the name of a family of calling features in the United Kingdom, for residential and business telephone lines and for mobile telephones, that are provided by BT Group and several other telephone service providers. The family is named after the telephone number 1571, the special service number that is used to access it. Call Minder is the name of BT's highest level of 1571 service.
Telemarketing fraud is fraudulent selling conducted over the telephone. The term is also used for telephone fraud not involving selling.
Nuisance calls encompass any type of unwanted, unsolicited, telephone call. Common types of nuisance calls include prank calls, telemarketing calls, and silent calls. Obscene phone calls and other threatening calls are criminal acts in most jurisdictions, particularly when hate crime is involved.
TeleBlock is a software program that automatically screens and blocks outbound calls against available federal, state, wireless, third party, and in-house Do-Not-Call (DNC) lists. Designed for use in telemarketing and outbound call centers, TeleBlock is applied to a subscriber's telephone carrier, provided voice lines, or delivered through their predictive dialing and Customer Relationship Management (CRM) software. The system triggers all predetermined outbound calls to query a proprietary customer specific DNC database in real-time.
A ghost call or phantom call is a telephone call for which, the recipient of the call answers, however there is no one on the other end of the call. The term is also used in managing IP PBX systems. Ghost calls on the lines that cannot be explained or are some residual output of one Real-time Transport Protocol or RTP stream interacting with the PBX. Ghost calls differ from silent calls which tend to be from telemarking organisations with no agents available to speak at the time an automated call has been placed.
Cramming is a form of fraud in which small charges are added to a bill by a third party without the subscriber's consent, approval, authorization or disclosure. These may be disguised as a tax, some other common fee or a bogus service, and may be several dollars or even just a few cents. The crammer's intent is that the subscriber will overlook and ultimately pay these small charges without challenging their legitimacy or inquiring further.
The Telemarketing and Consumer Fraud and Abuse Prevention Act is a federal law in the United States aimed at protecting consumers from telemarketing deception and abuse. The act is enforced by the Federal Trade Commission. The act expanded controls over telemarketing and gave more control to prescribe rules to the Federal Trade Commission. After the passage of the act, the Federal Trade Commission is required to (1) define and prohibit deceptive telemarketing practices; (2) keep telemarketers from practices a reasonable consumer would see as being coercive or invasions of privacy; (3) set restrictions on the time of day and night that unsolicited calls can be made to consumers; (4) to require the nature of the call to be disclosed at the start of any unsolicited call that is made with the purpose of trying to sell something.
Can You Hear Me? is an alleged telephone scam that started occurring in the United States and Canada in 2017. It is alternatively known as the Say "Yes" Scam. Reports of this scam and warnings to the public have continued into 2020 in the US. There have also been several reports of the same kind of incidents happening in Europe. Questions have been raised as to whether such a scam actually occurred, or if it occurred in the form generally described.
References
- ↑ "Abandoned and silent calls". Ofcom. 1 August 2023. Retrieved 26 January 2024.
- ↑ "Complying with the Telemarketing Sales Rule". Federal Trade Commission. 2 February 2011. Retrieved 26 January 2024.