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Simon Wardley | |
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![]() Simon Wardley by Tiana Lea, photographed for State of Open Conference 2023 | |
Born | United Kingdom |
Occupation | Researcher |
Known for | Wardley mapping |
Simon Wardley is a British researcher and former CEO best known for the creation of Wardley mapping. [1] [2] [3]
A Wardley map is a map for business strategy. [4] Components are positioned within a value chain and anchored by the user need, with movement described by an evolution axis. [5]
The unimaginatively named 'Wardley' map is a map. By that I mean it has the basic characteristics of a map.
The anchor for the map is the user need. The position of components is provided by a value chain with movement described by an evolution axis.