Simon Wardley

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Simon Wardley
Simon wardley.jpg
Simon Wardley by Tiana Lea, photographed for State of Open Conference 2023
Born
United Kingdom
OccupationResearcher
Known for Wardley mapping

Simon Wardley is a British researcher and former CEO best known for the creation of Wardley mapping. [1] [2] [3]

Contents

Wardley map

A Wardley map is a map for business strategy. [4] Components are positioned within a value chain and anchored by the user need, with movement described by an evolution axis. [5]

References

  1. Wardley, Simon (19 March 2015). "An introduction to Wardley 'Value Chain' Mapping". CIO magazine. Retrieved 31 October 2019.
  2. "What is mapping?". Map Camp. Retrieved 31 October 2019.
  3. Mosior, Ben (18 May 2018). "What are Wardley Maps? Using Miro for Wardley Mapping". Miro. Retrieved 31 October 2019.
  4. Wardley, Simon (3 May 2017). "My basics for business strategy". Medium. Hacker Noon. Retrieved 24 August 2021. The unimaginatively named 'Wardley' map is a map. By that I mean it has the basic characteristics of a map.
  5. Wardley, Simon (3 May 2017). "My basics for business strategy". Medium. Hacker Noon. Retrieved 24 August 2021. The anchor for the map is the user need. The position of components is provided by a value chain with movement described by an evolution axis.