Their work
The success of the company was due primarily to its concentration on child- and youth-literature, [4] as well as their focus on the literary preferences of the middle classes and their production of cheap and popular books in large quantities. [5] They developed the Egyetemes Regénytár (Universal Novel Library) series based on the model of the German Engelhorn Verlag as the result of their recognition of the reading public's desire for literature that entertained. During these times, in addition to the development of old writers, many new talents were cultivated. As a result, Singer and Wolfner became the publisher of young writers, for example Ferenc Herczeg, [6] Géza Gárdonyi, Sandor Brody, Zoltan Ambrus, Ignotus and Viktor Rakosi. [7] The firm published a significant portion of the works of the emerging young authors in the 1890s.
The business
Around the beginning of the twentieth century, modern and high-class bookstores began to appear in Hungary. When Singer and Wolfner's bookstore opened on the Andrassy road, the firm had been in business for almost 26 years and established itself as a major force in publishing. As a result, it had a significant advantage over the newly established stores. Singer and Wolfner publishers had moved to 16 Andrassy Rd. in 1912. The store was on the main floor which, according to contemporary sources, was the most beautiful and modern one anywhere in the (Austro-Hungarian) Monarchy.
The editorial offices, located above the bookstore, was where the popular weekly magazines, En Ujsagom (My Newspaper) and Magyar Lanyok (Hungarian Girls) were published. The interior of the business, the furniture, the giant bronze chandeliers, the painting, the displays and the facades were planned by Géza Maróti, a sculptor. The woodwork was the work of Joseph Kiss, a carpenter. The storage shelves stretched from floor to ceiling and the many outstanding creations were surprisingly well organized and easily observable.
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