Sloche

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Sloche is a frozen beverage sold by the convenience store chain Couche-Tard, mostly in the province of Quebec, Canada. While it is similar in concept to the traditional Slush Puppie, Sloche has gathered much publicity through an aggressive (and sometimes controversial) marketing campaign. The oversized Sloche plastic cups are covered with humorous slogans such as: "No animal has tasted this product before you," and "A good source of crushed ice." Couche-Tard also used to sell gummy candies under the Sloche brand. Some of these candies had to be removed from the shelves after allegations that their concept art was racist. [1] [2]

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A convenience store, convenience shop, or corner store is a small retail business that stocks a range of everyday items such as groceries, snack foods, confectionery, soft drinks, tobacco products, over-the-counter drugs, toiletries, newspapers, and magazines. In some jurisdictions, convenience stores are licensed to sell alcohol, typically beer and wine. Such stores may also offer money order and wire transfer services, along with the use of a fax machine or photocopier for a small per-copy cost. They differ from general stores and village shops in that they are not in a rural location and are used as a convenient supplement to larger stores.

Slush Puppie is a slush beverage created in 1970, and marketed both directly by the Slush Puppie division of J & J Snack Foods, and through its Slush Puppie distributors in the US.

Contents

Flavors

All Sloche flavor names are humorous and often gross, a marketing angle aimed at pleasing a mostly adolescent crowd. The brand mission was described as: "To satisfy their need for sensory gratification and protest against authority, parents and society." [3] The beverage's colors are vivid and the taste is said [4] to be much sweeter than that of Slush Puppie and slightly more acidic. The following is an incomplete list of current and discontinued flavors:

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The Atlantic salmon is a species of ray-finned fish in the family Salmonidae. It is found in the northern Atlantic Ocean, in rivers that flow into the north Atlantic and, due to human introduction, in the north Pacific Ocean. Atlantic salmon have long been the target of recreational and commercial fishing, and this, as well as habitat destruction, has reduced their numbers significantly; the species is the subject of conservation efforts in several countries.

Bomme Galoune and Full Zinzin flavours only seem to appear in old marketing material. Full Zinzin also briefly appears in the televised commercial made for the Goudron Sauvage flavour. However, these flavours are never mentioned in any more recent articles or marketing retrospectives.

See also

Slush (beverage) Flavored frozen drink

A slush, sometimes known as a slushy,slushee, or slushie, is a flavored frozen food.

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References

  1. ↑ Couche-Tard candy packaging called 'racist' (Wayback machine)
  2. ↑ Hour.ca - News - Candy wrapper whistleblower wins prize Archived 2007-02-11 at the Wayback Machine .
  3. ↑ Sloche
  4. ↑ "Sloche case" (PDF). Cassies advertising awards. Retrieved 16 December 2012.
  5. ↑ "La Sloche". Radio-Canada. Retrieved 15 December 2012.
  6. ↑ "Mange d'la barbe!". Marketing QC. Retrieved 15 December 2012.
  7. ↑ "La Sloche". Radio-Canada. Retrieved 15 December 2012.
  8. ↑ "La Sloche". Radio-Canada. Retrieved 15 December 2012.
  9. ↑ "La Sloche". Radio-Canada. Retrieved 15 December 2012.
  10. ↑ "Les nouveaux mandats de la semaine". Infopresse. Retrieved 15 December 2012.
  11. ↑ "Du cheddar plein la Sloche". Infopresse. Retrieved 15 December 2012.
  12. ↑ "Sloche revient à la charge". Infopresse. Retrieved 15 December 2012.
  13. ↑ "De la Sloche à la sloche". Infopresse. Retrieved 15 December 2012.
  14. ↑ "2009 Marketing Awards: Point-Of-Purchase Campaign". Marketing Magazine. Retrieved 7 May 2013.
  15. ↑ "Couche-Tard célèbre les " 10 ans de Sloche " : un succès de création, de " branding " et d'affaires". Marketing QC. Retrieved 15 December 2012.
  16. ↑ "Sloche ramène la bonne vieille Paparman". Infopresse. Retrieved 15 December 2012.
  17. ↑ "Bos rit à la barbe de Sloche". Infopresse. Retrieved 15 December 2012.
  18. ↑ "La Sloche Pizzaghetti Couche-Tard été 2013". Couche-Tard. Retrieved 7 May 2013.
  19. ↑ "Sloche Savon". Couche-Tard. Retrieved 7 May 2014.
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