Sofi Margareta Fahrman (born July 20, 1979, in Stockholm) is a Swedish journalist and fashion reporter for the Aftonbladet newspaper. She runs and owns the blog Sofis Mode on the Aftonbladets official website, and publishes her own fashion magazine, Sofis mode , as a supplement to the Aftonbladet newspaper each week. [1] Fahrman also runs a blog called Sofis snapshots. Before starting Sofis mode she was a celebrity editor for Aftonbladets celebrity and entertainment magazine Klick!. [2] She currently resides in Stockholm.
Fahrman worked for Elle magazine in Sweden for a few years and then went to work for Aftonbladet; [1] she has also worked for the editorial firm Loweforever. In 2006, she led the fashion television show Sofies mode on Kanal 5 in Sweden, which was later also broadcast on TV7. [3] In 2011, Sofi along with her sister Frida Fahrman hosted the television show Stylisterna (the stylists) on Kanal 5 Play. [3]
During 2007, she also hosted her own travelling television show on TV7 called Sofi and the city, where she travelled to seven cities in the world. [2] In the show she guided the viewers to places where she usually shops and frequents, such as night clubs and restaurants. [2] The seven cities covered in the show were: New York City, Tokyo, London, Los Angeles, Copenhagen and Paris. [2]
Fahrman has also published two books: Elsas mode was released in stores in 2009; Elsas värld came out in 2010. [4] The books tell the story about a young fashion blogger who moves to Stockholm and becomes entangled in the high-life of Stureplan. [4]
Fahrman's close friendship with the Swedish Princess Madeleine has been highly covered by Swedish media. [5] It was even rumoured that the Princess and Fahrman were living together in Fahrman's apartment in New York City, something later denied by Fahrman's own fashion magazine Sofis mode. [5]
Sofi Fahrman is the older sister of Frida Fahrman, who is also fashion editor and reporter. She is divorced from Dutch businessman Nick Zijlstra and they have a daughter named Lily, born on 18 May 2013. [1]
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