Songtradr is an American B2B music platform that helps to facilitate brands, content creators, and digital platforms in their use of music for licensing purposes. As of 2019[update], Songtradr was the largest music licensing platform in the world.[1]
The platform offers products that can assist agencies, artists, and labels in the finding, licensing, and managing of music across various formats.[2]
Platform
Songtradr is an automated music licensing marketplace. As of 2019[update] it was the marketplace for the work of 400,000 artists across 190 countries.[3] Songs represented on the platform are licensed by companies for advertisements, films, and television content,[4] and recordings are searchable through the Songtradr database.[5] Artists can upload their music to the platform and set licensing fees.[6]
Acquisitions and investments
In 2019, Songtradr acquired the creative licensing agency Big Sync Music.[4] In 2020, Songtradr acquired Cuesongs, which was originally founded by singer-songwriter Peter Gabriel.[7] In 2022 Cuesongs and Big Sync Music were merged.[8]
In 2020, Songtradr announced it had invested AUS $1.42 million (approximately US $1.03m) in Jaxsta.[9] This was followed up by a further AUS $3 million investment in April, 2022.[10]
In March 2021, Songtradr acquired Song Zu, a sound design company with studios in Sydney and Singapore.[11] In April, Songtradr acquired the music streaming platforms Pretzel[12] and Tunefind.[13]
In June 2021, Songtradr acquired MassiveMusic.[14] The Music Network reported that "the new deal will see MassiveMusic’s bespoke creative and strategic offerings integrated within Songtradr, giving brands and agencies access to a host of tech-enabled music licensing and sonic branding services under the same roof."[15]
In July 2022, Songtradr acquired music metadata company Musicube.[16]
In March 2023, Songtradr acquired London-headquartered B2B music company 7digital for £19.4 million (USD $23.4m).[17]
In September 2023, Epic Games announced it was selling album-sales platform Bandcamp to Songtradr for an undisclosed amount. In October, after the acquisition, Bandcamp fired approximately half of its staff.[18][19][20]
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