Technorati was a search engine and a publisher advertising platform that served as an advertising solution for the thousands of websites in its network. Technorati launched its ad network in 2008, and at one time was one of the largest ad networks reaching more than 100 million unique visitors per month. The name Technorati was a portmanteau of the words technology and literati, which evokes the notion of technological intelligence or intellectualism.
Nielsen Holdings plc is an American media audience measurement firm. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide.
John Linwood Battelle is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to Sovrn Holdings. He later started NewCo Platform, an "inside out" events company that allowed attendees to visit "new kinds of companies" in more than a dozen cities around the world. In 2019, he co-founded The Recount, which was sold to The News Movement in 2023.
RhythmOne plc, a subsidiary of Nexxen, is an American digital advertising technology company which owns and operates the web properties AllMusic, AllMovie, and SideReel.
Snyder Communications Inc. (SNC) was an American advertising corporation founded in 1988 by Daniel Snyder and his sister Michelle Snyder. Their activities were mainly outsourced marketing services, such as direct marketing, database marketing, proprietary product sampling, sponsored information display in prime locations, call centers, and field sales.
Veoh is an American video-sharing website, launched in September 2005. It was originally launched as a virtual television network application, and then became a video-sharing website in March 2006. During the mid-2000s, it was one of the largest video-sharing websites, though eventually began to be superseded by YouTube, Vimeo and Dailymotion. In February 2010, the company filed for Chapter 7 bankruptcy, until it was saved two months later by the technology company Qlipso Inc. It was later sold to blogging host FC2, Inc, who still own it as of October 2021.
Zedo is a US and India-based advertising technology company that provides several online advertising products and services to Internet publishers, advertisers, and agencies. The company was founded in 1999 by Roy de Souza.
Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.
Infillion, formerly known as Gimbal | true[X], TrueX, Inc. and SocialVibe, is an American digital advertising company founded in 2007 by Joe Marchese, Brandon Mills and David Levy. The company is headquartered in Los Angeles and New York City. It was previously owned by 21st Century Fox, from 2014 until Disney's acquisition of 21st Century Fox in 2019, and The Walt Disney Company from 2019 until 2020.
Timothy M. Armstrong is an American business executive. He was formerly the CEO of Oath Inc., then a subsidiary of Verizon Communications that served as the umbrella company of its digital content subdivisions, including AOL and Yahoo!. Previously, he was the CEO of AOL Inc. from 2009 until its purchase by Verizon in 2015.
Undertone is a digital advertising company. Founded as a subsidiary of Intercept Interactive, a digital media buying company, in 2002. Undertone introduced its first full page high impact display products between 2010 and 2012 and has followed with TV and CTV offerings.
InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.
iSocket is a technology platform aiming to simplify guaranteed media sales. iSocket has two products: iSocket for Publishers (iFP) and iSocket for Advertisers (iFA). iFP is a suite of sales automation and programmatic direct tools that help publisher sales teams streamline the direct sales process. iFA is an automated buying tool that makes it easier for agencies, and brands to buy well-defined, guaranteed inventory directly from publishers in the iSocket catalog. Through automation, iSocket tries to eliminate errors and overhead costs related to the manual media sales process.
Digital Remedy is a New York based digital media execution and technology company, founded in 2000 by Michael Seiman who is serving as CEO since its inception. The company was ranked by Forbes as 69th America's Most Promising Companies in 2015.
TubeMogul is an enterprise software company for brand advertising.
Integral Ad Science (IAS) is an American publicly traded technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability and brand risk, as well as TRAQ, a proprietary media quality score.
Taboola, Inc. is a publicly traded advertising and technology company headquartered in New York City. It provides "content recommendation" adverts on its partner websites.
The Trade Desk, Inc. is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users.
Xandr, Inc. is the advertising and analytics subsidiary of Microsoft, which operates an online platform, Community, for buying and selling consumer-centric digital advertising.
Phunware Inc. is an American mobile software and blockchain company. It produces mobile applications for advertising and marketing purposes such as personalized ad targeting, location tracking, and cryptocurrency brand loyalty programs.
