Career
Swanepoel began working in the real estate industry in the 1980s, with experience in property development, brokerage, franchising, and publishing. Over the course of his career, he has served as president or chief executive officer of nine organizations. [6] [7]
He began publishing analysis on real estate trends in South Africa in 1987 and continued this work after relocating to the United States in 1994. In the late 1990s and early 2000s, he authored the Real Estate Confronts series, which examined emerging trends and structural changes within the industry. [4] In 2006, he launched the annual Swanepoel Trends Report, which analyzes long-term developments in the U.S. residential real estate sector. [8] [9]
In 2014, Swanepoel created the Swanepoel Power 200 (SP200), an annual ranking of individuals in residential real estate, based on a published research methodology. [5] [10] [11] [12] In 2020, he expanded this research with the Real Estate Almanac, an annual publication analyzing major residential real estate companies, brokerage firms, technology platforms, and industry organizations in the United States. [13]
In 2015, he compiled the DANGER Report, a research study examining potential risks to the U.S. residential real estate industry. The report was commissioned by the National Association of REALTORS and was based on interviews with industry executives and survey data from real estate agents. [14] [15]
Swanepoel is the founder of the management consulting firm T3 Sixty and launched the T3 Summit, an annual leadership conference for residential real estate executives. [16] In 2022, he founded Real Estate News, a digital media publication covering developments in the residential real estate industry. [17]
He is also a regular speaker at industry conferences and events in the United States, delivering keynote presentations on real estate trends, leadership, and business strategy. [2] [14]
Publications
Swanepoel has authored or co-authored more than 55 books and industry reports focused on real estate, leadership, and organizational strategy. Selected works include: [7] [18] [19]
- Real Estate Confronts Reality (1997) [4] [20] [21]
- Real Estate Confronts Technology (1999) [4]
- Real Estate Confronts the e-Consumer (2000) [4]
- Real Estate Confronts the Banks (2002) [4] [21]
- Real Estate Confronts the Future (2004) [22]
- Swanepoel Trends Report (annual, 2006–present) [9]
- Surviving Your Serengeti: 7 Skills to Master Business and Life (2011) [23]
- DANGER Report (2015) [19]
- The Opportunity Report (2024) [15]
Outside of real estate publishing, Swanepoel wrote Surviving Your Serengeti, a business fable that appeared on several bestseller lists, including those published by The New York Times, [24] The Wall Street Journal, [25] and USA Today. [26] [27]
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