Stella (bicycle company)

1965 Stella Pocketby folding bicycle

Stella was a French bicycle manufacturer founded in 1909. ^{[1] [2]} The company sponsored Louison Bobet, a French professional cyclist. Bobet won the Tour de France in 1953 and 1954 while riding Stella bicycles. ^{[3] [4] [5]}

Trivia

Stella became the codename for the Atari 2600 because Jay Miner (the video chip designer) owned a Stella bicycle. ^{[6] [7]}

References

1. "Stella bicycles".
2. "Stella SX-73 Model B".
3. "gitaneusa.com :: View topic - Bicycle Brands Used to Win the Tour de France". www.gitaneusa.com.
4. ^On the Wheel, USA, undated cutting
5. "letour.us - letour Resources and Information". www.letour.us.
6. "Original Atari 2600 VCSp | Web Portal for Benjamin J Heckendorn".
7. "Pitfall Classic Postmortem With David Crane Panel at GDC 2011 (Atari 2600)" – via www.youtube.com.