Sterling Holiday Resorts Limited

Last updated

Sterling Holidays
Company type Public
BSE: 523363
IndustryLeisure Hospitality, Vacation Ownership, Timeshare, MICE, Corporate Travel and Adventure Holidays
Founded1986
FounderElias Alencheril
Headquarters
Key people
Vikram Lalvani (Managing Director and CEO) starting April 2022
ProductsLeisure Travel, Timeshare, Vacation Ownership, MICE, Corporate Travel, Adventure Holidays
Parent Sterling Holiday Resorts Limited
Subsidiaries Nature Trails Resorts Private Limited
Website www.sterlingholidays.com

Sterling Holiday Resorts Limited (known as Sterling), was incorporated in the year 1986 and is a leading hospitality company. Since 2014, Sterling Holiday Resorts Limited has been an integral part of Fairfax Financial Holdings Ltd. and is a 100% independently managed subsidiary of Thomas Cook India Limited (TCIL). .

Contents

Thomas Cook India Limited (TCIL) is traded on stock exchange as NSE: THOMASCOOK; BSE: 500413.

Sterling owns and manages 52 resorts, hotels and retreats across 47 destinations and is one of the fastest growing hospitality brands in the country, catering to leisure stays, bleisure (or workcations), Meetings and Conferences (MICE), Destination Weddings, Reunions, Picnics and Group travel.

Sterling Holiday Resorts Limited, signed an agreement in October 2015 to acquire Nature Trails Resorts Private Limited – an adventure holiday company that operates resorts at 4 destinations in Maharashtra and is looking at expanding to more destinations.[[Holiday Resorts Limited|1]]

More than 85% of the Sterling resorts are rated above 4.5 on 5 on TripAdvisor with 12 resorts having a perfect 5 on 5 score. The resorts have won several accolades and have been recognized and awarded on several forums. Sterling is accredited by AIRDA (All India Resorts Development Association).[[Holiday Resorts Limited|2]]


History

Sterling was established in 1986 in Chennai, India, and opened its first resort, Lake View Kodaikanal (the resort has been later renamed as Sterling Kodai - Lake) in 1988. Sterling expanded to 9 resorts by the year 1995. In 2010, the company changed its brand name from Sterling Resorts to Sterling Holidays.[[Holiday Resorts Limited|3]]

The company currently operates 52 resorts in 47 scenic destinations across the country (as of August 2024) and counting.[[Holiday Resorts Limited|4]]

Resorts

The resorts in the Sterling destination network are spread across India. Sterling has been delivering great holiday experiences for nearly four decades now. Their resort destination network has something to suit every holiday appetite, from majestic hillsides to beachside nirvana to jungle retreats to riverside resorts to spiritual sojourns and heritage locations.

Sterling Resort Logo of bloggers meet in Puri resort Puri Sterling 17.jpg
Sterling Resort Logo of bloggers meet in Puri resort
Sterling Resort Puri interiors Puri Sterling Resort 1.jpg
Sterling Resort Puri interiors

Notable Resorts [1]

  1. Sterling Lake Palace - Alleppy
  2. Sterling House Boat - Alleppy
  3. Sterling Anaikatti
  4. Sterling Corbett
  5. Sterling Darjeeling
  6. Sterling [[Marbella Dehradun]]
  7. Sterling Gangtok – Orange Village
  8. Sterling Rudra Gir
  9. Sterling Goa Varca
  10. Sterling Guruvayur
  11. Sterling Kalimpong
  12. Sterling Kanha
  13. Sterling Karwar
  14. Sterling Kodai – Lake
  15. Sterling Kodai – Valley
  16. Sterling Kufri
  17. Sterling Lonavala
  18. Sterling [[Stolen Heaven Lonavala]]
  19. Sterling Madurai
  20. Sterling Manali
  21. Sterling Mantra Haridwar
  22. Sterling Mount Abu
  23. Sterling Munnar
  24. Sterling Mussoorie
  25. Sterling Nainital
  26. Sterling Ooty – Elk Hill
  27. Sterling Ooty – Fern Hill
  28. Sterling Padam Pench
  29. Sterling Palavelli Godavari
  30. Sterling Puri
  31. Sterling Rishikesh
  32. Sterling Shivalik Chail
  33. De Laila HouseBoats Srinagar
  34. Sterling Thekkady
  35. Sterling Arunai Anantha Tiruvannamalai
  36. Sterling Wayanad
  37. Sterling Yelagiri
  38. Sterling Yercaud
  39. Sterling Vythiri Wayanad
  40. Sterling Jaisinghgarh Udaipur
  41. Sterling Balicha Udaipur
  42. Sterling Aravalli Udaipur
  43. Sterling Legacy Shimla
  44. Sterling Rewild Sariska
  45. Sterling Pushkar
  46. Sterling Panchgani
  47. Sterling Marbella Dehradun
  48. Sterling Banashree Badami
  49. Sterling Athirappilly
  50. Nature Trails Sajan
  51. Nature Trails Durshet
  52. Nature Trails Kundalika

Timeline [2]

• 1986 – The company was incorporated as a Private Limited Company on 22 May and converted into a Public Limited Company on 11 Dec 1989. • 1988 – Sterling Holidays inaugurated its resort in Kodaikanal on 15 April 1988. • 2015 – Sterling Holiday Resorts Limited became a 100% independently managed subsidiary of Thomas Cook India Limited (TCIL). • 2015 – On 26 October, Sterling Holidays Forays into Adventure Tourism, Acquires Nature Trails – an adventure holiday company. • 2024 – Launched its 50th resort – Sterling Marbella Dehradun.

About investors

In 2009, Bay Capital (formerly Indus Hospitality Fund) invested in Sterling Holiday Resorts,[[Holiday Resorts Limited|7]] acquiring an 18.80% stake. Again in 2009, India Discovery Fund acquired a 7% stake in the company. Bay Capital and others (including India Discovery Fund, Damani group and Jhunjhunwala group) held a total stake of 47.42% in Sterling Holiday Resorts through its funds. In July 2011, the company announced an Extraordinary General Meeting on 13 August 2011 to seek shareholder approval to raise Rs. 121.5 crore capital through the issuance of equity shares & warrants on a preferential basis to a consortium of investors led by Rakesh Jhunjhunwala and Radhakrishna Damani.[[Holiday Resorts Limited|8]] On 7 February 2014, Thomas Cook India Ltd. (TCIL) & Sterling Holiday Resorts Limited announced a merger between the companies.[[Holiday Resorts Limited|9]]

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References

  1. "Best Luxury Resorts and Hotels _ Weekend Getaways in India - Sterling Holidays". www.sterlingholidays.com.
  2. "Sterling Holiday Resorts (I) Ltd". The Times of India.