Industry | Retail |
---|---|
Founded | 1927 |
Headquarters | , Australia |
Area served | Australia, New Zealand |
Products | Handbags, personal accessories |
Owner | Michael Lewis |
Website | strandbags strandbags |
Strand, or the Strandbags Group, is an Australian and New Zealand retailer of handbags, wallets, luggage, backpacks and other personal accessories. [1] The chain has over 234 stores around Australia. [2] It also has 26 stores in New Zealand. [3] It owns the private label brands Evity and Nere. [4]
This section appears to be slanted towards recent events.(October 2024) |
In September 2019, Strandbags opened a new larger concept flagship store at Melbourne's Chadstone Shopping Centre, as part of a strategy to expand the size of major stores. [5]
During the start of the COVID-19 pandemic in Australia and COVID-19 pandemic in New Zealand, stores closed for at least six weeks. [6]
In August 2020, Scentre Group locked out some Strandbags stores over a rental dispute. [7] The decision affected stores at Westfield centres in Australia. [8] The dispute was resolved and the stores were allowed to reopen. [9] Strandbags' revenue for the 2021 fiscal year was hit hard by the pandemic, only reaching $195.1 million compared to $350.8 million the previous year. [10]
In July 2020, the British luggage brand Antler was acquired by ATR Holdings, an associated company of Strandbags. [11] [12]
In May 2021, the New Zealand Commerce Commission laid charges against Strandbags under the Fair Trading Act 1986, accusing it of misleading consumers about discounts. [1] The Commission accused the company of marketing discounts against a regular price that had never been used. [3] Consumer NZ alleged similar tactics were also used by other retailers; [13] the Commission warned other retailers against doing so. [14]
In October 2021, Strandbags relaunched its website following a four-month redevelopment process. [15] It followed the appointment of new Chief of Technology and Head of Online the previous year. [16]
In May 2022, Strandbags launched Evity, a leather goods brand [17] and, in July 2022, the company launched its Nere luggage brand in Australia and New Zealand. A UK launch followed in May 2023. [18] [19] The first stand-alone Nere retail store opened in Melbourne in November 2023. [20]
In November 2022, Strandbags rebranded as Strand. [4]
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