Strandbags

Last updated
Strandbags
Industry Retail
Founded1927
Headquarters
Belrose, New South Wales
,
Australia
Area served
 Australia, New Zealand
Products Handbags, personal accessories
OwnerMichael Lewis
Parent Strandbags Group
Website strandbags.com.au

Strandbags is an Australian and New Zealand retailer of handbags, wallets, luggage, backpacks and other personal accessories. [1]

Contents

The chain has over 270 stores around Australia. [2]

It also has 27 stores in New Zealand, [3] including 11 in Auckland. [4]

History

In September 2019, Strandbags opened a new larger concept flagship store at Melbourne's Chadstone Shopping Centre, as part of a strategy to expand the size of major stores. [5] It was one of a number of new stores to open in the mall. [6]

In October 2019, Strandbags owner Michael Lewis invested $8 million in direct-to-consumer luggage brand July. [7]

During the start of the COVID-19 pandemic in Australia and COVID-19 pandemic in New Zealand, stores closed for at least six weeks. [8]

In August 2020, Scentre Group locked out some Strandbags stores over a rental dispute. [9] The decision affected stores at Westfield centres in Australia. [10] The dispute was resolved and the stores were allowed to reopen. [11]

In May 2021, the New Zealand Commerce Commission laid charges against Strandbags under the Fair Trading Act 1986, accusing it of misleading consumers about discounts. [1] The Commission accused the company of marketing discounts against a regular price that had never been used. [3] Consumer NZ alleged similar tactics were also used by other retailers; [12] the Commission warned other retailers against doing so. [13]

In October 2021, Strandbags relaunched its website following a four-month redevelopment process. [14] It followed the appointment of new Chief of Technology and Head of Online the previous year. [15]

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References

  1. 1 2 Foxcroft, Debrin (27 May 2021). "Strandbags charged over discounting practices". Stuff . Stuff.
  2. ↑ "Strandbags". strandbags.com.au. Strandbags Group.
  3. 1 2 "Strandbags charged over discounting practices". New Zealand Commerce Commission . New Zealand Government. 27 May 2021.
  4. ↑ "Strandbags". strandbags.co.nz. Strandbags Group.
  5. ↑ Blake, Dean (9 September 2019). "Strandbags unveils new store concept at Chadstone". Inside Retail. Octomedia.
  6. ↑ "The new stores coming to Chadstone". Herald Sun . News Corp Australia. 4 September 2019.
  7. ↑ McIlvaine, Heather (15 October 2019). "Strandbags owner invests $8 million in luggage startup". Inside Retail. Octomedia.
  8. ↑ Jurd, Bradley (9 May 2020). "Bathurst Strandbags re-opens its doors after six-week closure". Western Advocate . Australian Community Media.
  9. ↑ Khadem, Nassim (21 August 2020). "Westfield locks retailers out of stores as national retail sales rise 3.3 per cent". ABC News . Australian Broadcasting Corporation.
  10. ↑ Andaloro, Sarina (20 August 2020). "Why more than 100 Australian fashion stores have closed indefinitely". Seven News . Seven West Media.
  11. ↑ "Vicinity slaps Myer with lawsuit over unpaid rent at Melbourne flagship store". The Australian . News Corp Australia. 10 November 2021.
  12. ↑ "Strandbags charged over discount claims". Consumer NZ. 28 May 2021.
  13. ↑ Bhattarai, Rahul (17 November 2021). "Commerce Commission reminds retailers of fair sale practices as Black Friday and Christmas near". New Zealand Herald . New Zealand Media and Entertainment.
  14. ↑ Crozier, Ry. "Strandbags re-platforms e-commerce under 'Project Future'". IT News. Next Media.
  15. ↑ Bennett, Tess. "Strandbags bolsters technology team with two new senior hires". IT News. Next Media.
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