Suzy Homemaker was a line of miniature functional toy household appliances produced by Topper Toys and launched in 1966. Topper Toys created a line of accessory toys to be bought separately, which included items such as a small working oven, a vacuum cleaner, and several other items in addition to a Suzy Homemaker doll introduced later. The term "Suzy Homemaker" has since become a common phrase in American English.
Topper Toys introduced the Suzy Homemaker toys in 1966 when the toy market was becoming more diversified by modern manufacturing and marketing. Suzy Homemaker toys became popular, ultimately reaching iconic status in the United States. [1] The doll and toys typified the American suburban housewife and her regular chores, representing a domestic ideal to girls in an era when most women were still homemakers after marriage.
The accessory line by Topper Toys consisted of toy appliances that functioned using batteries or electrical plugs for power. The accessories included: a Budget Blender, Deluxe Grill, Dishwasher-Sink, Hair Dryer, High Speed Mixer, Ice Cream Maker, Ice Delight Maker, Jet Spray Iron, Juicer, Popcorn Popper, Refrigerator, Super Oven, Soda Fountain, Taffy Puller, and Washing Machine. [2]
Suzy Homemaker products were marketed to girls ages 4 to 12. The Suzy Homemaker doll became the second-most popular doll in the United States after the Barbie doll. [3]
One of Suzy Homemaker's competitors was the Easy-Bake Oven line of products.
Suzy Homemaker products are today being produced and sold as nostalgia items. There are products for adults based on Suzy Homemaker, but given some contemporary humor. The trademark for Suzy Homemaker is owned by J. Lloyd International, Inc. [3]
The toy appliances and doll became much desired toys among girls from the mid-1960s to the early 1970s. As this generation grew up, "Suzy Homemaker" eventually became an insult directed at women judged as excessively domestic. It was used in this context by feminists initially, to imply that a woman was reactionary and overly conservative in her habits. In this sense, the "Suzy Homemaker" term meant any woman who embodied conventional social expectations without questioning them. [4] [5]
In 1981, Newsweek magazine ran an article on the Future Homemakers of America titled "So long, Suzy Homemaker". [6] Social conservatives have been critical of what they see as a derogatory stereotype. [7]
Homemaking is mainly an American and Canadian term for the management of a home, otherwise known as housework, housekeeping, housewifery or household management. It is the act of overseeing the organizational, day-to-day operations of a house or estate, and the managing of other domestic concerns. A person in charge of the homemaking, who is not employed outside the home, in the US and Canada, is called a homemaker, a term for a housewife or a househusband. Historically the role of homemaker was often assumed by women. The term "homemaker", however, may also refer to a social worker who manages a household during the incapacity of the housewife or househusband. Home health workers assume the role of homemakers when caring for elderly individuals. This includes preparing meals, giving baths, and any duties the person in need cannot perform for themselves.
Cabbage Patch Kids are a line of cloth dolls with plastic heads first produced by Coleco Industries in 1982. They were inspired by the Little People soft sculptured dolls sold by Xavier Roberts as collectibles. The brand was renamed 'Cabbage Patch Kids' by Roger L. Schlaifer when he acquired the exclusive worldwide licensing rights in 1982.
Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy and entertainment company Mattel and introduced on March 9, 1959. The toy is the figurehead of an eponymous brand that includes a range of fashion dolls and accessories. Barbie has been an important part of the toy fashion doll market for over six decades. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line. The brand has expanded into a multimedia franchise since 1984, including video games, computer-animated films, television/web series and a live-action film.
A small domestic appliance, also known as a small electric appliance or minor appliance or simply a small appliance, small domestic or small electric, is a portable or semi-portable machine, generally used on table-tops, counter-tops or other platforms, to accomplish a household task. Examples include microwave ovens, kettles, toasters, humidifiers, food processors and coffeemakers. They contrast with major appliances, such as the refrigerators and washing machines, which cannot be easily moved and are generally placed on the floor. Small appliances also contrast with consumer electronics which are for leisure and entertainment rather than purely practical tasks.
Gebr. Märklin & Cie. GmbH or Märklin is a German toy company. The company was founded in 1859 and is based at Göppingen in Baden-Württemberg. Although it originally specialised in doll house accessories, today it is best known for model railways and technical toys. In some parts of Germany and in Sweden, the company's name is almost synonymous with model railways.
The Mego Corporation is an American toy company that in its original iteration was first founded in 1954. Originally known as a purveyor of dime store toys, in 1971 the company shifted direction and became famous for producing licensed action figures, celebrity dolls, and the Micronauts toy line. For a time in the 1970s, their line of 8-inch-scale action figures with interchangeable bodies became the industry standard.
Rainbow Brite is a media franchise by Hallmark Cards, introduced in 1984. The animated Rainbow Brite television series first aired in 1984, the same year Hallmark licensed Rainbow Brite to Mattel for a range of dolls and other merchandise. A theatrical feature-length film, Rainbow Brite and the Star Stealer, was released by Warner Bros. in 1985. The franchise was rebooted in 2014 with a three part mini-series released on Hallmark's online streaming video service, Feeln. A line of new merchandise by Hallmark online and in its shops debuted in 2015.
Action Man is an action figure launched in Britain in 1966 by Palitoy as a licensed copy of Hasbro's American "movable fighting man", G.I. Joe.
Thingmaker, also called Creepy Crawlers, is an activity toy made by Mattel, beginning in 1964. The toy consists of a series of die-cast metal moulds resembling various bug-like creatures, into which is poured a liquid chemical substance called "Plasti-Goop", which comes in assorted colours. The mould is then heated to about 390 °F (199 °C) in an open-face electric hot plate oven. The Plasti-Goop is cured by the heat, and when cooled forms semi-solid, rubbery replicas which can be removed from the mould.
Tyco Toys was an American toy manufacturer. It was acquired by Mattel in 1997, becoming one of its brands.
Dawn dolls are small fashion dolls that were made by Deluxe Reading between 1970 and 1973. They measure 6.5 inches in height and have painted eyes and lips. The girl dolls feature rooted hair and eyelashes. The boy dolls have molded hair.
Cuisinart is an American kitchen appliance and cookware brand owned by Conair Corporation. Cuisinart was founded in 1971 by Carl Sontheimer and initially produced food processors, which were introduced at a food show in Chicago in 1973. The name "Cuisinart" became synonymous with "food processor." The brand's name is a portmanteau of "cuisine" and "art." Cuisinart was purchased by Conair Corporation in 1989.
Ideal Toy Company was an American toy company founded by Morris Michtom and his wife, Rose. During the post–World War II baby boom era, Ideal became the largest doll-making company in the United States. Their most popular dolls included Betsy Wetsy, Toni, Saucy Walker, Shirley Temple, Miss Revlon, Patti Playpal, Tammy, Thumbelina, Tiny Thumbelina, and Crissy. The company is also known for selling the Rubik's Cube.
Sindy is a British fashion doll created by Pedigree Dolls & Toys in 1963. A rival to Barbie, Sindy's look and range of fashions and accessories made her the best-selling toy in the United Kingdom in 1968 and 1970. After Marx Toys' unsuccessful attempt to introduce Sindy in the United States in the late 1970s, Hasbro bought the rights to Sindy and remodelled the doll to look more American. As a result, the doll's popularity declined; in addition Barbie manufacturer Mattel filed a lawsuit for copyright infringement, which was settled when Hasbro agreed to remodel Sindy's face. During the 1990s, Barbie's share of the doll market continued to grow while Sindy's diminished, which led to Sindy being delisted from major retailers in 1997. Hasbro returned the doll's licence to Pedigree, and the doll was relaunched in 1999, manufactured by Vivid Imaginations. Sindy's 40th anniversary in 2003 saw a new manufacturer, New Moons, and another relaunch and redesign. There were further relaunches in 2016 by Tesco and in 2021 by Kid Kreations.
Topper Corporation was a United States toy and board game manufacturer based in Elizabeth, New Jersey. The company, founded and run by Henry Orenstein, a holocaust survivor, produced toys under several brand names including: Johnny Lightning, Johnny Seven OMA, Dawn doll, and Suzy Homemaker.
Earring Magic Ken, also known as "Gay Ken" and "Fey Ken", is a model of the Ken doll introduced by Mattel in 1993 as a companion to its Earring Magic Barbie figure, one of five dolls in the Earring Magic Barbie line.
Lego Belville was a Lego theme designed to appeal primarily to girls. First introduced in 1994, the theme included multi-jointed doll-like characters that were larger in scale than the traditional Lego minifigure. The toy sets were produced from standard Lego bricks and larger pieces, often in a pink and purple colour scheme, and depicted scenes from fairy tales and fantasy as well as everyday life. The product line was discontinued in 2009. Belville's direct successor is Lego Friends, which was introduced in 2012. Other Lego product ranges that have been designed for girls include Homemaker (1971-1982), Paradisa (1991–1997) and Scala (1997–2001).
Jamila is the name of a fashion doll marketed to children in the Middle East. Challenging the already extant leading Muslim fashion doll Fulla, the 11.5 inch Jamila was launched by Simba Toys Middle East in October 2006.
Girls' toys and games are toys and games specifically targeted at girls by the toy industry. They may be traditionally associated either exclusively or primarily with girls by adults and used by girls as an expression of identity. One commentator have argued that the market for girl's toys and games is more challenging than that for boys' toys and games.
Metal Ware Corporation is a company located in Two Rivers, Wisconsin and manufactures small kitchen appliances primarily marketing them under the NESCO and American Harvest brand names.