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| Owner | Whirlpool Corporation |
|---|---|
| Country | United States |
| Website | http://www.swash.com |
Swash was a brand of laundry products manufactured by Procter & Gamble and sold in the United States.
A range of products was introduced under the name "Swash" in 2007, comprising previously-existing P&G products with new branding, and aimed at the student market. [1] Its component products included a spray to remove odors, a stain-erasing pen, a spray to remove wrinkles, and a cloth which removes wrinkles and odors when placed in a dryer with clothes. [2]
A test store was opened in September 2007 near Ohio State University. [3] The test was then expanded to cover Lexington, Kentucky. [2] [4] In December 2009 Swash was unveiled and made available exclusively online. [5] As of 2014 some of the original Swash products are sold under the Tide brand. [6]
In July 2014 Swash was re-launched in conjunction with the Whirlpool Corporation as a high-end appliance aimed at professionals with a suggested retail price of $499. [6] The device uses a combination of heat and a solution held in "Swash pods" to remove wrinkles and odors in roughly 10 minutes and without water. [7] Whirlpool had previously introduced two similar products: Personal Valet, which launched in 2001 and sold for around $1000, and Fabric Freshener, which sold for $250 in 2005; while P&G launched Dryel, an at-home dry-cleaning kit, in 1999. Neither was a success. [8]
The appliance was marketed through installations at Delta Air Lines airport lounges. [6] Between late 2014 and March 2015 Best Buy reduced the number of stores stocking the Swash from 500 to around 280, of which only around half had "full" displays, according to a spokesman. As of March 2015 it was on display in around 600 retail stores in the United States. [8]
In March 2013, P&G was found by a World Intellectual Property Organization panel to have engaged in reverse domain hijacking in an attempt to obtain the domain name "swash.com" from Marchex in a Uniform Domain-Name Dispute-Resolution Policy proceeding. P&G originally stated it had generated more than $40 million in Swash sales over four years, a figure it later revised to $60,000. [9] After losing the case P&G purchased the domain name from Marchex. [10] In 2013 attorney John Berryhill suggested that P&G did not intend to use the swash.com domain to market its existing range, as it had said, but rather a new product described in a 2011 trademark application as "An appliance for domestic use in the nature of a garment steamer for the purpose of removing wrinkles and odors from clothing and linen". Berryhill's theory was shown to be accurate after swash.com went live in June 2014. [11]
A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation.
Pringles is an American brand of stackable potato-based crisps. Originally sold by Procter & Gamble (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips", the brand was sold in 2012 to the current owner, Kellogg's.
Iams is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide. The food is formulated for the puppy/kitten, adult and mature stages of life. Iams products are developed by nutritionists and veterinarians and may be found in three main formulas: ProActive Health, Healthy Naturals and Premium Protection. Veterinary formulas for pets with special dietary requirements are also produced.
The Maytag Corporation is an American home and commercial appliance brand owned by Whirlpool Corporation.
Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market.
Febreze is an American brand of household odor eliminators manufactured by Procter & Gamble. It is sold in North America, South America, Europe, Africa, Asia, Australia, and New Zealand.
Air fresheners are consumer products that typically emit fragrance and are used in homes or commercial interiors such as restrooms, foyers, hallways, vestibules and other smaller indoor areas, as well as larger areas such as hotel lobbies, auto dealerships, medical facilities, public arenas and other large interior spaces. Car fresheners are used in automobiles. As a source of odors, specific deodorizing blocks are made for toilets and urinals.
Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom and is now used on a number of P&G products in various markets.
John Inglis and Company was a Canadian manufacturing firm which made weapons for the United Kingdom and British Commonwealth military forces during the World War II era, then later became a major appliance manufacturer. Whirlpool Corporation acquired control of Inglis in 1987 and changed the company's name to Whirlpool Canada in 2001. Today the Inglis name survives as a brand under Whirlpool.
Biz Stain & Odor Eliminator is an enzyme-based, oxygenated and color-safe bleach, detergent booster and pre-treater for laundry stains, sold in both liquid and powder form. It is an enzyme-based bleach that can break down proteins.
Eukanuba is the brand name of dog food and cat food, owned and manufactured by Mars, Incorporated worldwide and by Spectrum Brands in European markets; previously handled by Procter & Gamble from 1999 through 2014. The company produces 17 different types for dogs, based on age, breed, and performance area, as well as 13 formulas for cats, including kitten, adult maintenance, hairball, sensitive stomach and weight control, indoor and outdoor, and mature.
Cheer is a laundry detergent sold in the United States and Canada. It is manufactured by Procter & Gamble.
Staber Industries, Inc. is a manufacturer of residential laundry home appliances, with headquarters in Groveport, Ohio. The products they currently manufacture include a washing machine, a clothes dryer, and a clothes drying cabinet.
Swash may refer to:
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric & home care; and baby, feminine, & family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio.
Secret is an antiperspirant/deodorant for women manufactured by Procter & Gamble. It is sold in the United States, Canada, and Mexico. Secret was launched as the first female deodorant in 1956, after more than 10 years of research that began in 1945. Secret is the only female brand antiperspirant/deodorant in Procter & Gamble's portfolio of products, which includes male brands Gillette and Old Spice.
Laundry detergent pods are water-soluble pouches containing highly concentrated laundry detergent, softener and other laundry products. Notable brands of these packs include All, Arm & Hammer, Gain, Purex, Persil and Tide. They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods.
Lestoil is a registered trade name of Clorox for a heavy-duty multipurpose cleanser product, used to remove extremely difficult laundry stains, dissolve water-based and oil-based paints, and clean grease, oil, paint, and adhesives from floors and surfaces. It was introduced as a dry cleaning fluid for laundry in 1933. As a company, Lestoil, also known as the Adell Chemical Company, also made Bon Ami, from 1964 until 1971.
Consumption of Tide Pods is the act of ingesting laundry detergent pods of the Tide Pods brand. Tide Pods are a line of laundry detergent pods produced under the Procter & Gamble's Tide brand name which, like most detergents, can be deadly if ingested, and which have been labeled as a health risk by the Centers for Disease Control and Prevention. There have been numerous media reports discussing how children and those with dementia could endanger their health or life by consuming the pods, mistaking them for candy. Between 2012 and 2013, poison control centers reported over 7,000 cases of young children eating laundry pods, and ingestion of Procter & Gamble laundry pods had resulted in six deaths by 2017. In response to the dangers, Procter & Gamble changed Tide Pod containers to an opaque design, introduced warning labels and added a bitter tasting chemical to the pod contents.