Sweet Love (group)

Last updated

Sweet Love
Origin London, England
Genres Pop
Years active2023–present
LabelsGreenback
Members
  • Jasmine Hood
  • Honey Harrison Maw
  • Venice Salam
  • Maya Willis

Sweet Love are a British girl group consisting of members Jasmine Hood, Honey Harrison Maw, Venice Salam and Maya Willis. They formed in 2023 and supported S Club 7 on their arena tour across the United Kingdom from 2023 to 2024. They are managed by former East 17 singer Blair London and are signed to Greenback Records. They released their debut single, "Bad Guy", in 2025.

Contents

History

Sweet Love are managed by former East 17 singer Blair London. [1] Member Jasmine Hood has known London since she was 13; her mother contacted him regarding management but he insisted that she was too young. Her mother persisted each year until Hood herself began sending him singing videos when she was older. London requested a meeting with Hood and her mother and informed her that he wanted to make a girl group. [1] Hood suggested various women for the group, including eventual member Honey Harrison Maw, who she attended school with. Maw recommended eventual member Venice Salam, while London scouted model Maya Willis when he learned she could also sing. [1]

Before they had performed in front of anyone, manager London was adamant that he could book them as a support act for S Club 7's 2023 arena tour, since he was friends with Bradley McIntosh from the group. He persuaded McIntosh to book Sweet Love for two of their arena shows; S Club 7 watched them perform from the side of the stage and subsequently booked them as the support act for the rest of the tour. [1] [2] They also supported Hrvy's tour. [3] Following the tours, they were signed to Greenback Records, [4] owned by Conor McGregor. [5] McGregor billed them the "biggest girl band since the Spice Girls". [6]

Sweet Love released their debut single, "Bad Guy", in April 2025. [7] With the release of the track, they said that they wanted to "empower women" with their music. [2] They performed "Bad Guy" on MTV, as well as releasing an acoustic version of the song. In September 2025, they went on to release their second single, "I Hate You So Much", featuring American rapper Xzibit. [8] [9] Music videos were released alongside both songs, choreographed by Sophie Hind. [10] [11]

Artistry

Hood listed Christina Aguilera as a musical influence, while Maw listed Olivia Rodrigo, Salam listed Beyoncé and Willis listed Adele. [1]

Discography

Singles

List of singles as lead artist, showing year released
TitleYearAlbum
"Bad Guy"2025TBA
"I Hate You So Much"
(featuring Xzibit)
"Maybe I'm Crazy"

Music videos

Main artist music videos
TitleYearDirector(s)Ref.
"Bad Guy"2025Blair London [10]
"I Hate You So Much" [11]

References

  1. 1 2 3 4 5 Bryant, Toby. "Q&A: Sweet Love on viral covers, S-Club tour and what's to come". CelebMix. Retrieved 19 November 2025.
  2. 1 2 "UK girl band Sweet Love want to 'empower women' with their music". Contact Music. Retrieved 19 November 2025.
  3. ↑ "Conor McGregor signs 'the biggest girl band since the Spice Girls'". Irish Mirror . Retrieved 19 November 2025.
  4. ↑ "Conor McGregor: I Signed A Girl Band! ... They're the Biggest Group Since Spice Girls!!!". TMZ . Retrieved 19 November 2025.
  5. ↑ "'An amazing day' – Conor McGregor announces signing of 'biggest girl band since the Spice Girls' to Irish-based record label". Talksport . Retrieved 19 November 2025.
  6. ↑ "McGregor signs Sweet Love, "the best female musical band since the Spice Girls"". Marca . Retrieved 19 November 2025.
  7. ↑ "Conor McGregor backed pop group releases first single 'Bad Guy'". BJPenn.com . Retrieved 19 November 2025.
  8. ↑ "Biggest girl band 'since the Spice Girls'". Extra.ie . Retrieved 19 November 2025.
  9. ↑ "Conor McGregor Has Only 4 Words as Sweet Love Leads a 'New Era' in Pop Music". Essentially Sports. Retrieved 19 November 2025.
  10. 1 2 "Bad Guy". YouTube . Retrieved 19 November 2025.
  11. 1 2 "I Hate You So Much Feat. Xzibit". YouTube . Retrieved 19 November 2025.
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