One single man has to try to impress thirty single women. Each woman has a (white) light which she can turn off (red) if she is unimpressed by the man. His aim is to convince as many women as possible to keep their lights on so that he can then pick, from the women remaining, the one that he wishes to take out on a date.
The game starts when the single man emerges from behind a door while his chosen song is played in the background. There are three rounds during which the women learn more about the man and may choose to turn off their lights. The first round is a brief introduction from the man. The second and third rounds usually have the man talk more about himself for 30 seconds ("Flirty for Thirty"), show off a talent (song, dance, trick, etc.), or a video is shown of the man's friends promoting him and talking more about his background.
After these rounds, if there are more than two women left with their lights on, the single man must walk around and turn off the lights of those remaining until he is left with two. Once there are two, he must ask a question to both women to help decide which one he would like to take out, after which he will turn off one more light and date the remaining woman. If there is one woman left after the three rounds, they will go on a date. If all the women turn off their lights in what is referred to as a "blackout" then the man must leave the show alone.
The couples' "dates" – which are not shown in full – take place in a shady faux nightclub in the back of the studio called "Shifters". They are briefly interviewed in the next episode (or if it is the last in the series, in the same episode) about how their date went, and asked if they would go out again.
Usually four men are presented during each episode. When a woman goes on a date, she leaves her podium and a new woman takes her place. Otherwise, the women remain at their podiums and return for subsequent episodes of the series.
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