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Type of site | Webtoon platform |
---|---|
Available in | English, German, French |
Owner | Contents First Inc |
Created by | Ernest Woo and Sun Bang |
URL | https://www.tappytoon.com/en/comics/home |
Commercial | Yes |
Registration | Optional |
Launched |
|
Current status | Active |
Tappytoon is a South Korean digital webtoon platform that was developed and is operated by Contents First Inc., a venture-backed media and entertainment company founded in 2013.
In 2018 it was ranked the number 1 Android Comics App in both North America and Europe, and in the Top 5 iPhone app in the Book category. [1] Tappytoon surpassed 7 million registered users across 241 countries in November 2022. [1]
Tappytoon offers English, French, and German titles licensed from Korean and other Asian publishers, such as Kakao Entertainment, Mr. Blue, Jaedam, Haksan and Comico. [2] The platform also hosts comics that tie into other media like K-drama, K-pop, and games. [2] Tappytoon may also consider titles depending on reader needs and requests. [3]
Its Tappytoon Studio imprint, which allows creators to publish original works, began July 2021. A month later, Tappytoon launched its webnovel service. According to Tappytoon co-founder Sun Bang, "having both the novel and webtoon versions creates a synergy so that readers from one version can easily try out the other format, and they end up enjoying both." [4]
As of December 2022 [update] , 78.6% of Tappytoon's readers were from the United States, [1] [5] and the most popular genres of content with them (Americans) were romance (at 57%), Boys Love/BL (at 17%), action (at 12%) and "other" (at 14%). [4] [5]
In interviews with co-founders Ernest Woo and Sun Bang, Tappytoon felt that female readers were overlooked by American superheroes and comics, and so made a conscious effort to attract that demographic to their platform via quality, female-centered stories whose main leads "are out to take charge of their life and love, protect someone, and right some wrong, whether personal or a more significant issue....Empowerment, inspiration, catharsis, and even humor, it's all there, and it resonates with our female readers." [3] [6] [7]
What's Wrong with Secretary Kim? and Cherry Blossoms After Winter were adapted into live-action dramas in 2018 [11] and 2022 respectively.
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