 | This article contains content that is written like an advertisement .(September 2019) |
 | |
| Type | Private |
|---|---|
| Industry | Advertising |
| Founded | 1987 |
| Headquarters | Silicon Beach, Los Angeles, California |
Key people | Julie Michael, president |
| Parent | Saatchi & Saatchi |
| Website | www.teamone-usa.com |
Team One, an advertising agency based in Los Angeles, California, is a division of Saatchi & Saatchi. [1] [2] It was founded in 1987 and focuses on luxury products and services.
Team One has a staff of more than 400, including offices in Chicago, New York, Atlanta, and Washington, D.C. [3] [4] Originally based in El Segundo, it moved to Jefferson Boulevard in the Silicon Beach technology, entertainment, and media hub of Los Angeles, in 2014. [4] [5] The relocation of its main offices was described in a Los Angeles Business Journal article as part of the establishment of that street as a west coast analogue of Madison Avenue—home to many of the region's top advertising agencies. [4]
The company's clients include Lexus, HSBC Premier, Häagen Dazs, Indian Motocycle Manufacturing Company, [6] and The Ritz Carlton. [3]
As of June 2015, Julie Michael is president of Team One; she has been with the company since 1998. [7]
Noteworthy Team One advertising campaigns include:
Team One executives launched an in-house VR Lab in April 2016 [25] focusing on experimentation and exploring the best way to tell brand stories through VR. [26] [27] The agency also assembled an in-house team of six to focus on AI. [28]
Legacy Lab is a consulting practice launched by Team One in 2012. [29] The Lab has researched brands including The Bluebird Cafe, It Gets Better Project, [30] Girls Who Code, [31] The Ritz-Carlton, [32] The Championships, Wimbledon [33] and Taylor Guitars [34] and publishes many of its findings online. [35]
In 2016, The Legacy Lab received a Jay Chiat Award from the American Association of Advertising Agencies for its redesign work for Me & the Bees. [36]
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