 | This article may be unbalanced toward certain viewpoints.(February 2012) |
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| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1934 |
| Headquarters | Los Angeles, California |
| Products | Flowers |
| Parent | The Wonderful Company (1979–present) |
| Website | www.teleflora.com |
Teleflora is a floral wire service company which brokers orders to local florists for delivery. [1] It has been a subsidiary of The Wonderful Company since 1979.
Headquartered in Los Angeles, California, Teleflora, LLC is a clearinghouse for transmitting and processing floral orders to customers throughout the United States and internationally. Teleflora, LLC was formerly known as Telegraph Delivery Service and was founded in 1934 by Edwin S. Douglas. [2] Privately owned since 1979 by Lynda Resnick and Stewart Resnick, husband and wife, the company has 3,000 employees worldwide in 20 countries.
In 2013, Teleflora acquired Toronto-based Flowerbuyer.com, a company with more than 2,500 active customers. [3] [4]
Teleflora ran an advertisement during the 2011 Super Bowl featuring Faith Hill; in the advertisement, a man sends flowers to his girlfriend with the message "Dear Kim, your rack is unreal". [5] Unfortunately, his love letter is a "bust." [6] Teleflora's partnership with Faith Hill included a new collection of flower arrangements for Valentine's Day 2011.
In 2012, Teleflora ran a similar Super Bowl campaign, this time with model Adriana Lima. [7] A 2022 advertisement features Mrs. Claus. [8] Another ad campaign shows a teacher receiving flowers from a student. [9]
Floristry is the production, commerce, and trade in flowers. It encompasses flower care and handling, floral design and arrangement, merchandising, production, display and flower delivery. Wholesale florists sell bulk flowers and related supplies to professionals in the trade. Retail florists offer fresh flowers and related products and services to consumers. The first flower shop in the United States opened prior to 1851.
Adriana Lima is a Brazilian model. She was a Victoria's Secret Angel from 1999 to 2018. She was the longest-running model and named "the most valuable Victoria's Secret Angel" in 2017. She is also known as a spokesmodel for Maybelline cosmetics since 2003, and for her Super Bowl and Kia Motors commercials. At age 15, Lima won Ford Models' "Supermodel of Brazil" competition, and took second place the following year in the Ford "Supermodel of the World" competition before signing with Elite Model Management in New York City.
GoDaddy Inc. is an American publicly traded Internet domain registry, domain registrar and web hosting company headquartered in Tempe, Arizona, and incorporated in Delaware. As of 2023, GoDaddy is the world's fifth largest web host by market share, with over 62 million registered domains. The company has around 21 million customers and over 6,900 employees worldwide.
FTD LLC (FTD), also known as Florists' Transworld Delivery, is a floral wire service, retailer, and wholesaler based in Downers Grove, Illinois, in the United States. FTD was founded as Florists' Telegraph Delivery in 1910, to help customers send flowers remotely on the same day by using florists in the FTD network who are near the intended recipient. It was based in Detroit, Michigan and then moved to Southfield, Michigan prior to its move to Downers Grove. It originated as a retailers' cooperative and began a process of demutualization in 1994. It operates two main businesses: The Consumer Business sells flowers and gift items through its websites and The Floral Business sells computer services, software and even fresh cut flowers to FTD and Interflora affiliated florists.
Flower delivery is a service in floristry. In many cases it is conducted through websites which allow consumers to browse online catalogues of flowers. They are often delivered to a third party, the recipient of the gift. Historically, these were coordinated through telegraphs and later telephones before the advent of the World Wide Web.
Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.
Interflora is a flower delivery network, associated with over 58,000 affiliated flower shops in over 140 countries. It is a subsidiary of Teleflora, a subsidiary of The Wonderful Company.
Wieden+Kennedy is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
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FloristWare is an order-taking and Point of Sale (POS)/Customer Relationship Management (CRM) system for retail florists.
Cars.com is an automotive classified website focused on the United States that launched in June 1998 and now is the second largest automotive classified site. Its headquarters are located in Chicago, Illinois.
Lynda Rae Resnick is an American billionaire businesswoman. Resnick is married to Stewart Resnick, who is her business partner, and through their holding company, The Wonderful Company, they own the POM Wonderful and Fiji Water brands, Wonderful Pistachios and Almonds, Wonderful Halos, Wonderful Seedless Lemons, JUSTIN Wines, Landmark Wines, JNSQ Wines, and the Teleflora floral wire service company.
The Wonderful Company LLC is a private corporation based in Los Angeles, California. With revenues of over $4 billion, it functions as a holding company for Stewart and Lynda Resnick and as such is a vehicle for their personal investments in a number of businesses.
Stewart Allen Resnick is an American billionaire businessman. In 2018, Resnick was the wealthiest farmer in the United States. Resnick and his wife, Lynda Resnick, bought The Franklin Mint in 1986 and sold it in 2006. Since 1979 Resnick has been the chairman and president of The Wonderful Company. He is married to Lynda Resnick, and through their holding company they own the POM Wonderful and Fiji Water brands, Wonderful Pistachios and Almonds, Wonderful Halos, Wonderful Seedless Lemons, JUSTIN Wines, Landmark Wines, JNSQ Wines and the Teleflora floral wire service company.
VMLY&R, now known as VML, after the merger of VMLY&R and Wunderman Thompson in October of 2023, was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It was a subsidiary of WPP plc multinational advertising and public relations holding company.
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Prestige Flowers is a British internet retailer that specializes in the sale and delivery of fresh and silk floral bouquets.
Winston Flowers is a third-generation, family-owned and -operated floral retailer. Based in Boston, Massachusetts, the company has four Massachusetts retail shops—Boston, Massachusetts; Chestnut Hill, Massachusetts; and Wellesley, Massachusetts—and one in Greenwich, Connecticut. The company's design studios in Boston's South End and Long Island City, New York offer daily delivery to Greater Boston, New York City, Fairfield County, and Westchester County, with the capacity to fulfill orders across the continental US through a network of partners.
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