 | This article may be unbalanced towards certain viewpoints.(February 2012) |
 | |
| Type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1934 |
| Headquarters | Los Angeles, California |
| Products | Flowers |
| Parent | The Wonderful Company (1979–present) |
| Website | www.teleflora.com |
Teleflora is a floral wire service company which brokers orders to local florists for delivery. [1] It has been a subsidiary of The Wonderful Company since 1979.
Headquartered in Los Angeles, California, Teleflora, LLC is a clearinghouse for transmitting and processing floral orders to customers throughout the United States and internationally. Teleflora, LLC was formerly known as Telegraph Delivery Service and was founded in 1934 by Edwin S. Douglas. [2] Privately owned since 1979 by Lynda Resnick and Stewart Resnick, husband and wife, the company has 3,000 employees worldwide in 20 countries. With more than 15,000 member florists throughout the US and Canada, it is the largest privately held floral wire service company in the world.
In 2013, Teleflora acquired Toronto-based Flowerbuyer.com, one of the most successful online wholesale flower-buying services in the world, with more than 2,500 active customers. [3] [4] [5]
Teleflora ran an advertisement during the 2011 Super Bowl featuring Faith Hill; in the advertisement, a man sends flowers to his girlfriend with the message "Dear Kim, your rack is unreal". [6] Unfortunately, his love letter is a "bust." [7] Teleflora's partnership with Faith Hill included a new collection of flower arrangements for Valentine's Day 2011.
In 2012, Teleflora ran a similar Super Bowl campaign, this time with model Adriana Lima. [8] A 2022 advertisement features Mrs. Claus. [9] Another ad campaign shows a teacher receiving flowers from a student. [10]
Floristry is the production, commerce, and trade in flowers. It encompasses flower care and handling, floral design and arrangement, merchandising, production, display and flower delivery. Wholesale florists sell bulk flowers and related supplies to professionals in the trade. Retail florists offer fresh flowers and related products and services to consumers. The first flower shop in the United States opened prior to 1851.
Adriana Lima is a Brazilian model. She was a Victoria's Secret Angel from 1999 to 2018. She was the longest-running model and named "the most valuable Victoria's Secret Angel" in 2017. She is also known as a spokesmodel for Maybelline cosmetics since 2003, and for her Super Bowl and Kia Motors commercials. At age 15, Lima won Ford's "Supermodel of Brazil" competition, and took second place the following year in the Ford "Supermodel of the World" competition before signing with Elite Model Management in New York City.
GoDaddy Inc. is an American publicly traded Internet domain registrar and web hosting company headquartered in Tempe, Arizona, and incorporated in Delaware.
Floral design or flower arrangement is the art of using plant material and flowers to create an eye-catching and balanced composition or display. Evidence of refined floral design is found as far back as the culture of ancient Egypt. Floral designs, called arrangements, incorporate the five elements and seven principles of floral design.
FTD LLC (FTD), also known as Florists' Transworld Delivery, is a floral wire service, retailer and wholesaler based in Downers Grove, Illinois, in the United States. FTD was founded as Florists' Telegraph Delivery in 1910, to help customers send flowers remotely on the same day by using florists in the FTD network who are near the intended recipient. It was based in Detroit, Michigan and then moved to Southfield, Michigan prior to its move to Downers Grove. It originated as a retailers' cooperative and began a process of demutualization in 1994. It operates two main businesses: The Consumer Business sells flowers and gift items through its websites and The Floral Business sells computer services, software and even fresh cut flowers to FTD and Interflora affiliated florists.
Flower delivery is a service in floristry. In many cases it is conducted through websites which allow consumers to browse online catalogues of flowers. They are often delivered to a third party, the recipient of the gift. Historically, these were coordinated through telegraphs and later telephones before the advent of the World Wide Web.
Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.
Interflora is a flower delivery network, associated with over 58,000 affiliated flower shops in over 140 countries. It is a subsidiary of Teleflora, a subsidiary of The Wonderful Company.
The floral industry involves flower production, distribution, design, retailing, and other aspects of flower markets. Floriculture as an industry began in the late 19th century in the United Kingdom, where flowers were grown on a large scale on vast estates. The present day floral industry has achieved significant growth rates during the past few decades. In the 1950s, the global flower trade was less than 3 billion USD. By 1994, it had grown to 100 billion USD. In recent years, the floral industry has grown six percent annually, while the global trade volume in 2003 was 101.84 billion USD.
Cyberian Outpost was an online vendor of discount computer hardware and software that operated the website outpost.com. After its IPO in 1998, it reached a peak market capitalization of $1 billion, but, after the bursting of the dot-com bubble, its stock price fell rapidly and the company was acquired by Fry's Electronics in 2001 for $21 million.
FloristWare is an order-taking and Point of Sale (POS)/Customer Relationship Management (CRM) system for retail florists.
Bloomex is a national Canadian floral company offering various floral and gift arrangements throughout Canada, Australia and the United States via its online order system. The company, headquartered in Ottawa, Ontario, is privately held by its founder and president, Dimitri Lokhonia.
Petals Network is a floral wire service company. Established in 1992, Petals offers both a florist-to-florist clearinghouse service and a customer to florist service through a network of independent local florists.
Lynda Rae Resnick is an American billionaire businesswoman. Resnick is married to Stewart Resnick, who is her business partner, and through their holding company The Wonderful Company, they own the POM Wonderful and Fiji Water brands, Wonderful Pistachios and Almonds, Wonderful Halos, JUSTIN Wines, Landmark Wines, JNSQ Wines and the Teleflora floral wire service company.
Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon after in Boston, New York City and Toronto. By October 2010, Groupon was available in 150 cities in North America and 100 cities in Europe, Asia and South America, and had 35 million registered users. By the end of March 2015, Groupon served more than 500 cities worldwide, nearly 48.1 million active customers and featured more than 425,000 active deals globally in 48 countries.
The Texas State Florists' Association (TSFA) was founded in 1914 and is headquartered in Austin, Texas. Since its inception, the TSFA has grown into a professional trade association that covers many branches of the floral industry. Its membership base includes a diverse assortment of people in the floral industry, and it is involved in professional services and marketing in support of floral interests, state legislation, and the provision of educational opportunities. It represents the Texas floral industry, and has members in ten additional states. The organization hosts an annual convention, the first of which occurred in 1914. The TSFA sponsors the Texas Certified Florists Program, and publishes a monthly magazine named The Bloomin' Texan.
The Wonderful Company LLC, formerly known as Roll Global, is a private corporation based in Los Angeles, California. With revenues of over $4 billion, it functions as a holding company for Stewart and Lynda Resnick and as such is a vehicle for their personal investments in a number of businesses. The company currently counts as business divisions the following brands: juice company POM Wonderful, bottled water company FIJI Water, Wonderful Pistachios and Wonderful Almonds, Wonderful Halos, JUSTIN Vineyards and Winery, Landmark Vineyards and Winery, JNSQ Wines, flower delivery service Teleflora, and in-house marketing agency Wonderful Agency.
Stewart Allen Resnick is an American billionaire businessman. In 2018, Resnick was the wealthiest farmer in the United States. Resnick and his wife, Lynda Resnick, bought The Franklin Mint in 1986 and sold it in 2006. Since 1979 Resnick has been the chairman and president of The Wonderful Company. He is married to Lynda Resnick, and through their holding company they own the POM Wonderful and Fiji Water brands, Wonderful Pistachios and Almonds, Wonderful Halos, JUSTIN Wines, Landmark Wines, JNSQ Wines and the Teleflora floral wire service company.
BloomNation is an American online floral marketplace with about 3,500 florists delivering to nearly 5,000 cities across the country. As an “Etsy-type” site for flowers, customers connect directly with local florists whose flower arrangements are highlighted in the marketplace. The florists upload their own real photos of their floral design as no stock catalog images are allowed. In the marketplace, customers can browse flower arrangements and reviews from participating florists all in one place.
Winston Flowers is a third-generation, family-owned and -operated floral retailer. Based in Boston, Massachusetts, the company has four Massachusetts retail shops—Boston, Massachusetts; Chestnut Hill, Massachusetts; and Wellesley, Massachusetts—and one in Greenwich, Connecticut. The company's design studios in Boston's South End and Long Island City, New York offer daily delivery to Greater Boston, New York City, Fairfield County, and Westchester County, with the capacity to fulfill orders across the continental US through a network of partners.