The Wonderful Company

Last updated
The Wonderful Company
FormerlyRoll Global
Company type Private
Headquarters Los Angeles, California
RevenueUS$4 billion
Number of employees
9,000 [1]
Website wonderful.com

The Wonderful Company LLC (also known as Wonderful Co., [2] formerly Roll Global) is a private corporation based in Los Angeles, California. With revenues of over $4 billion, [3] it functions as a holding company for Stewart and Lynda Resnick and as such is a vehicle for their personal investments in a number of businesses.

Contents

The company currently counts the following brands as business divisions: juice company POM Wonderful, bottled water company FIJI Water and flower delivery service Teleflora.

The Wonderful Company has been criticized for its excessive consumption of water in the state of California and blamed for corruption, bribing state officials and politicians.

History

As the current incarnation of the Resnicks' holding company, The Wonderful Company has a number of predecessors. The Resnicks first bought Teleflora and API Alarm Systems in 1979, at which time Lynda left her advertising job to become Teleflora's executive vice president of marketing, and eventually president, securing flagship TV sponsorship roles which grew the company into the nation's largest floral wire service. [4] In 1986, they purchased The Franklin Mint, known for making model cars, souvenir plates, figurines, and Civil War-inspired chess sets. Stewart Resnick served as CEO and Chairman of the Franklin Mint Company until its sale to a private equity group in 2006. [5] In 1989 the Resnicks formed Paramount Farms to begin growing and harvesting pistachios and almonds in California's Central Valley. In 1993, the Resnicks renamed the holding company Roll International (later Roll Global) and continued to expand their portfolio of complementary businesses in food and beverages. As of June 1, 2015, Roll Global changed its name to The Wonderful Company. [3]

The Wonderful Company has been able to expand their agricultural operations through their ownership of the Kern Water Bank. [6] The Kern Water Bank is a man-made underground reservoir in the Central Valley. [7] The Department of Water Resources spent $74 million building the water bank, and it is the largest of its kind, capable of holding one million acre-feet of water. [8] Through what some sources have called backroom negotiations, in 1994 the water bank was transferred under what's known as Monterey Plus Amendments [9] from the public to the private ownership of the Resnick's. [8] It was passed from the Department of Water Resources to the agribusiness-dominated Kern County Water Authority, and from there to the Kern Water Bank Authority. The Kern Water Bank Authority consists of four water districts and a private company, Westside Mutual. [7] Westside is a shell corporation owned by Paramount Farming which is a subsidiary of The Wonderful Company. [7] It is primarily through Westside that the Resnicks own 57% of the Water Bank. [10] News outlets, academic papers, and advocacy groups have criticized The Wonderful Company for its possession of what was originally meant to be a public asset, and the monetary benefit they have gained through it. [11]

The Wonderful Company has been criticized for its aggressive consumption of water in the drought ridden state of California. The company has expanded its business even as California residents have faced water shortages and the water ecosystem has been irreversibly damaged. [11] Residents of the Central Valley, while the target of the company's charitable giving, suffer from an acute water crisis. It is also claimed that the company lobbies to privatize the state's water and funds opposition research on the impact of farming on the drought. [11] [8]

In 2024, the company sought to halt a new state law that would make it easier for its employees to unionize. The move came after United Farm Workers started representing some of its employees in Kern County under the recent law. [2]

Brands

As of January 2019, the following brands are among those of The Wonderful Company and its subsidiaries: [12]

POM Wonderful

In 2002, the Resnicks founded POM Wonderful. The company's main product is pomegranate juice, which is sold in a trademark "double-bulb" bottle. The company also packages and sells POM POMS fresh pomegranate arils as well as fresh pomegranates. [13] The company also sells a variety of pomegranate flavored teas. [14] In 2017, POM Wonderful acquired the pomegranate distributor Ruby Fresh. [15]

FIJI Water

The Resnicks acquired the FIJI Water business in 2004, after which Lynda supervised marketing that focused on promoting the uniqueness and exotic nature of the water. According to Resnick's book, sales of Fiji Water soon increased by 300%, [16] and in 2008 it became the largest imported bottled water brand in the US. [17]

Wonderful Halos

In 2013, the Resnicks launched Wonderful Halos mandarins, with a $220 million facility in the San Joaquin Valley capable of processing 19 million mandarins a day. [18] By 2017 Halos was the #1 segment brand, forecast to have around 70-80% market share by 2018. [19] In 2017, Halos accounted for around three-quarters of growth in the mandarin category, and 12% of total produce sales growth. [18]

Wonderful Pistachios and Almonds

Wonderful Pistachios and Almonds is the world’s largest vertically integrated pistachio and almond grower and processor, cultivating and harvesting more than 65,000 acres of pistachio and almond orchards and delivering more than 450 million pounds of nuts globally each year. [20] Known for its Get Crackin’ campaign, Wonderful Pistachios was the US's fastest-growing snack brand and the number-one tree nut brand in 2018. [21] Wonderful grows between 15% and 20% of the U.S. pistachio crop, with most of it being exported to China. [22]

Wonderful Sweet Scarletts

A variety of red grapefruit known for its sweetness, The Wonderful Company’s Sweet Scarletts brand has been grown and packed in South Texas since 2014 and distributed to grocery stores nationwide. [23]

JUSTIN Wines

In 2010 the Resnicks purchased Justin Vineyards and Winery, a 50,000 case-production winery in California's Central Coast region founded in 1981. [24]

Landmark Wines

Acquired in 2011, Landmark Wines is a Sonoma County vineyard specializing in Chardonnay, Pinot Noir and Syrah. [25]

JNSQ Wines

In 2019, the Resnicks launched a female-focused luxury wine brand, JNSQ (named for the French phrase "je ne sais quoi"). [26] JNSQ Rosé Cru and JNSQ Sauvignon Blanc made their debut alongside the Fall/Winter 2019 collection from California-born designers Kate and Laura Mulleavy of Rodarte, who brought their show to Los Angeles (instead of New York Fashion Week) on February 5. [27]

Teleflora

The Resnicks purchased Teleflora in 1979, [16] at which time Lynda left her advertising job to become the company's executive vice president of marketing and eventually president. In 2019, Teleflora had over 13,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America, making it the largest privately held floral wire service in the world. [28] [29]

Related Research Articles

<span class="mw-page-title-main">Pomegranate</span> Fruit-bearing deciduous shrub

The pomegranate is a fruit-bearing deciduous shrub in the family Lythraceae, subfamily Punicoideae, that grows between 5 and 10 m tall. Rich in symbolic and mythological associations in many cultures, it is thought to have originated from Afghanistan and Iran before being introduced and exported to other parts of Asia, Africa, and Europe.

<span class="mw-page-title-main">Kern County, California</span> County in California, United States

Kern County is a county located in the U.S. state of California. As of the 2020 census, the population was 909,235. Its county seat is Bakersfield.

<span class="mw-page-title-main">Almond milk</span> Plant milk manufactured from almonds

Almond milk is a plant-based milk substitute with a watery texture and nutty flavor manufactured from almonds, although some types or brands are flavored in imitation of cow's milk. It does not contain cholesterol or lactose and is low in saturated fat. Almond milk is often consumed by those who are lactose-intolerant and others, such as vegans, who do not consume dairy products. Commercial almond milk comes in sweetened, unsweetened, vanilla and chocolate flavors, and is usually fortified with micronutrients. It can also be made at home using a blender, almonds and water.

GALLO is a winery and distributor headquartered in Modesto, California. It was founded in 1933 by Ernest Gallo and Julio Gallo of the Gallo family, and is the largest exporter of California wines. It is the largest wine producer in the world, producing over 3% of the world's entire annual supply of 35 billion bottles with an annual revenue of $5.3 billion it is also the largest family-owned winery in the United States. Gallo provides about 3,500 jobs to Modesto residents and 2,500 jobs in other parts of the state, country, and world.

<span class="mw-page-title-main">Bronco Wine Company</span> California wine producer

The Bronco Wine Company is a vintner that produces wine under many brands, such as Amusant Bubbly and Ballett Vineyards, and is based south of Ceres, California. It is the fourth largest producer of wine in the United States. Bronco Wine Co has an estimated 10,000 employees globally. There are two companies in the Bronco Wine Co. corporate family.

<span class="mw-page-title-main">Fiji Water</span> Brand of bottled water

Fiji Water is a brand of bottled water derived, bottled, and shipped from Fiji, owned by the American conglomerate The Wonderful Company. According to marketing materials, the water comes from an artesian aquifer in Viti Levu. Fiji Water is headquartered in Los Angeles, California. It is available in 330 ml, 500 ml, 700 ml, 1 litre, and 1.5 litre bottles.

POM Wonderful, LLC is a private company which sells an eponymous brand of beverages and fruit extracts. It was founded in 2002 by the billionaire industrial agriculture couple Stewart and Lynda Rae Resnick. Through The Wonderful Company, their holding company, they are also affiliated with Teleflora, FIJI Water, pesticide manufacturer Suterra, and Paramount Agribusiness.

<span class="mw-page-title-main">Pomegranate juice</span> Juice obtained from the fruit of the pomegranate

Pomegranate juice is made from the fruit of the pomegranate. It is used in cooking both as a fresh juice and as a concentrated syrup.

Teleflora is a floral wire service company which brokers orders to local florists for delivery. It has been a subsidiary of The Wonderful Company since 1979.

<span class="mw-page-title-main">Ashure</span> A traditional dessert in Turkey, Armenia and Balkans

Ashure, Anoushabour, Noah's pudding or Trigo koço is a sweet pudding that is made of a mixture consisting of various types of grains, fresh and dried fruits, and nuts.

Koh-Kae is a Thai brand of nut snacks manufacturing by Mae-Ruay Snack Food Factory Co., Ltd. and was first sold in 1976. In its early days, Koh-Kae only came in their original flavor, which is coconut cream coated peanuts, but they developed others flavor such as tom-yum and chicken flavor later on. By 2000, Mae-Ruay Snack Food Factory Co., Ltd. was awarded ISO 9001 certification by BVQI Institute, followed by the GMP and HACCP system certification by BVQI in 2002. In year 2019 Koh-Kae holds 50% of Thailand nut snacks market share.

<span class="mw-page-title-main">J. Lohr Vineyards & Wines</span> American winery located in California

J. Lohr Vineyards & Wines is a winemaking company headquartered in San Jose, California, with over 4,000 acres of estate vineyards in the Paso Robles AVA in San Luis Obispo County, Arroyo Seco and Santa Lucia Highlands AVAs in Monterey County, and the St. Helena AVA in Napa Valley, California. The family-owned and operated company was founded by Jerry Lohr in 1974. The company operates wineries in San Jose, Paso Robles, and Greenfield, California. In 2013, Steve Lohr was appointed CEO of the company. J. Lohr Vineyards & Wines’ product portfolio includes eight tiers of wine: J. Lohr Signature, J. Lohr Cuvée Series, J. Lohr Vineyard Series, J. Lohr Gesture, J. Lohr Pure Paso Proprietary Red Wine, J. Lohr Monterey Roots, J. Lohr Estates and ARIEL Vineyards. The portfolio also includes specialty brands Cypress Vineyards and Painter Bridge. J. Lohr ranks among the top 25 wine producers in the United States, with annual US sales exceeding 1.8 million cases.

<span class="mw-page-title-main">Lynda Resnick</span> American billionaire businesswoman (born 1943)

Lynda Rae Resnick is an American billionaire businesswoman. Resnick is married to Stewart Resnick, who is her business partner, and through their holding company, The Wonderful Company, they own the POM Wonderful and Fiji Water brands, Wonderful Pistachios and Almonds, Wonderful Halos, Wonderful Seedless Lemons, JUSTIN Wines, Landmark Wines, JNSQ Wines, and the Teleflora floral wire service company.

<i>POM Wonderful Presents: The Greatest Movie Ever Sold</i> 2011 American film

POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising directed by Morgan Spurlock. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metacinema. The film's slogan is "He's not selling out, he's buying in."

The Pomegranate Council is a non-profit agricultural commodity marketing organization based in Sonoma, CA.

<span class="mw-page-title-main">Wagonhouse Winery</span> American winery located in New Jersey

Wagonhouse Winery is a winery in South Harrison Township in Gloucester County, New Jersey. Wagonhouse's original vineyard was first planted in 2004 in Mickleton, also in Gloucester County. The winery began sales of its wine in 2005, and opened a tasting room in South Harrison in 2011. Wagonhouse has 10 acres of grapes under cultivation, and produces 7,000 cases of wine per year. The winery is named for an old wagon house that is on their farm.

<span class="mw-page-title-main">Stewart Resnick</span> American businessman

Stewart Allen Resnick is an American billionaire businessman. Resnick is the wealthiest farmer in the United States with a net worth exceeding eight billion dollars as of 2022. Resnick and his wife, Lynda Resnick, bought The Franklin Mint in 1986 and sold it in 2006. Since 1979 Resnick has been the chairman and president of The Wonderful Company. He is married to Lynda Resnick, and through their holding company they own the POM Wonderful and Fiji Water brands, Wonderful Pistachios and Almonds, Wonderful Halos, Wonderful Seedless Lemons, JUSTIN Wines, Landmark Wines, JNSQ Wines and the Teleflora floral wire service company. Resnick holds a majority stake in the Kern Water Bank.

<span class="mw-page-title-main">Rimon Winery</span> Israeli winery specializing in pomegranate wine

Rimon Winery is an Israeli winery specialized in producing pomegranate wine, with over a dozen varieties. Rimon is the Hebrew word for pomegranate. Rimon Winery was the first company in the world to make wine from pomegranates.

POM Wonderful LLC v. Coca-Cola Co., 573 U.S. 102 (2014), was a United States Supreme Court case that held that a statutory private right of action under the Lanham Act is not precluded by regulatory provisions of the Food, Drug, and Cosmetic Act.

The Kern Water Bank is a public-private partnership which oversees a 32 square mile water recharge basin in California. It sources water from the Kern River, the State Water Project, and the Central Valley Project. It stores underground up to 1.5 million acre feet of water.

References

  1. ↑ "The Wonderful Company :: THE WONDERFUL COMPANY EMERGES AS FASTEST GROWING CPG COMPANY".
  2. 1 2 "Wonderful Co. sues to halt California card-check law that made it easier to unionize farmworkers". Los Angeles Times. 2024-05-14. Retrieved 2024-05-16.
  3. 1 2 "Who We Are". The Wonderful Company. Retrieved 29 September 2016.
  4. ↑ "History of Roll International Corporation – FundingUniverse". www.fundinguniverse.com. Retrieved 2019-03-12.
  5. ↑ "starbulletin.com | Business | /2006/10/18/". archives.starbulletin.com. Retrieved 2019-03-12.
  6. ↑ Arax, Mark (2003-12-19). "Massive Farm Owned by L.A. Man Uses Water Bank Conceived for State Needs". Los Angeles Times. Retrieved 2023-03-15.
  7. 1 2 3 Gibler, John. “Water Heist - How Corporations Are Cashing in on California Water.” Public Citizen, https://www.citizen.org/wp-content/uploads/water_heist_lo-res.pdf
  8. 1 2 3 Gibler, John. "Lost in the Valley of Excess". Earth Island Journal.
  9. ↑ "The Monterey Plus Amendments". www.biologicaldiversity.org. Retrieved 2025-01-10.
  10. ↑ Sorvino, Chloe (May 23, 2023). "Amid Drought, Billionaires Control A Critical California Water Bank". Forbes . Retrieved September 20, 2021.
  11. 1 2 3 "Meet the California couple who uses more water than every home in Los Angeles combined". Mother Jones. Retrieved 16 June 2019.
  12. ↑ "The Wonderful Company :: INTRODUCING THE WONDERFUL COMPANY™: HARVESTING HEALTH AND HAPPINESS AROUND THE WORLD". www.wonderful.com. Archived from the original on 2015-06-12.
  13. ↑ "Hitting the Shelves: A Twist on Energy Drinks -- February 2009". www.preparedfoods.com. Retrieved 2019-03-13.
  14. ↑ "POM Wonderful – POM Products". pomwonderful.com. Retrieved 2019-03-26.
  15. ↑ "Pom Wonderful acquires Ruby Fresh". Packer. Retrieved 2019-03-13.
  16. 1 2 Resnick, Lynda (2009). Rubies in the orchard : how to uncover the hidden gems in your business . Wilkinson, Francis. (1st ed.). New York: Doubleday. ISBN   9780385525787. OCLC   231162843.
  17. ↑ Walker, Rob (2008-06-01). "Water Proof - Fiji Water - Consumed - Rob Walker". The New York Times. ISSN   0362-4331 . Retrieved 2019-03-13.
  18. 1 2 "The big rollout". Fortune. Retrieved 2019-03-13.
  19. ↑ "U.S.: Wonderful Company sees sky-high growth as strategy pays off". FreshFruitPortal.com. 16 April 2018. Retrieved 2019-03-13.
  20. ↑ "Wonderful Pistachios - Healthy Snackin - Get Crackin". www.getcrackin.com. Retrieved 2019-03-13.
  21. ↑ "What the Fastest-Growing CPG Companies Do Differently". bcg.com. Retrieved 2019-03-13.
  22. ↑ Press • •, Amy Taxin | Associated (2024-11-10). "California farmers enjoy pistachio boom, with much of it headed to China". NBC Bay Area. Retrieved 2025-01-11.
  23. ↑ "Wonderful Sweet Scarletts Make a Sweet Arrival in Stores Nationwide". www.businesswire.com. 2014-11-06. Retrieved 2019-03-13.
  24. ↑ "Justin Vineyards Sold to Fiji Water". Wine Enthusiast Magazine. 2010-12-06. Retrieved 2019-03-13.
  25. ↑ "Fiji Water's Owners Buy Sonoma's Landmark Vineyards | News | News & Features | Wine Spectator". WineSpectator.com. Retrieved 2019-03-13.
  26. ↑ "Inspired by Musical Films, the Fall 2019 Rodarte Show Draws a Starry Crowd". The Hollywood Reporter. 6 February 2019. Retrieved 2019-03-13.
  27. ↑ Oster, Erik (February 14, 2019). "How The Wonderful Company Created a Wine Brand for Millennial Rosé Lovers in Under a Year". www.adweek.com. Retrieved 2019-03-13.
  28. ↑ "At Teleflora, AI Helps Tell The Flowers From The Weeds". DMNews.com. 5 April 2018. Retrieved 2019-03-13.
  29. ↑ "Flowers | Flower Delivery | Send Flowers Online | Teleflora". www.teleflora.com. Retrieved 2019-03-13.
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