Terry O'Reilly (born July 7, 1959 in Sudbury, Ontario) [1] is a Canadian broadcast producer and radio personality best known as host of the CBC Radio One series O'Reilly on Advertising , The Age of Persuasion and Under the Influence , which examine the cultural and sociological impact of advertising and marketing on modern life. [2]
A graduate of Ryerson Polytechnical Institute, [3] he began his career as an advertising copywriter in radio, [4] and later launched his own radio and television advertising production company, Pirate Radio and Television, in 1990. [5] All three of his CBC Radio series and podcasts were independently produced for the network through Pirate until 2018.
With his Age of Persuasion co-producer Mike Tennant, he published the book The Age of Persuasion: How Marketing Ate Our Culture in 2009. [6] In 2017, O'Reilly published his second book This I Know: Marketing Lessons from Under the Influence, a collection of marketing insights and tips to help small to medium-sized companies that can't afford a high-priced advertising agency. [2]
In 2021 he published My Best Mistake: Epic Fails and Silver Linings, a book about the lessons people in business learned from failures which had the effect of setting up their later successes. [7] The book was a National Business Book Award finalist in 2022. [8]
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.
The Stephen Leacock Memorial Medal for Humour, also known as the Stephen Leacock Medal for Humour or just the Leacock Medal, is an annual Canadian literary award presented for the best book of humour written in English by a Canadian writer, published or self-published in the previous year. The silver medal, designed by sculptor Emanuel Hahn, is a tribute to well-known Canadian humorist Stephen Leacock (1869–1944) and is accompanied by a cash prize of $25,000 (CAD). It is presented in the late spring or early summer each year, during a banquet ceremony in or near Leacock’s hometown of Orillia, Ontario.
CBC Music is a Canadian FM radio network operated by the Canadian Broadcasting Corporation. It used to concentrate on classical and jazz. In 2007 and 2008, the network transitioned towards a new "adult music" format with a variety of genres, with the classical genre generally restricted to midday hours. In 2009, Radio 2 averaged 2.1 million listeners weekly, and it was the second-largest radio network in Canada.
John Linwood Battelle is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to Sovrn Holdings. He later started NewCo Platform, an "inside out" events company that allowed attendees to visit "new kinds of companies" in more than a dozen cities around the world. In 2019, he co-founded The Recount, which was sold to The News Movement in 2023.
David "Doc" Searls, is an American journalist, columnist, and a widely read blogger. He is the host of FLOSS Weekly, a free and open-source software (FLOSS) themed netcast from the TWiT Network, a co-author of The Cluetrain Manifesto, author of The Intention Economy: When Customers Take Charge, editor-in-chief of Linux Journal, a fellow at the Center for Information Technology & Society (CITS) at the University of California, Santa Barbara, an alumnus fellow (2006–2010) of the Berkman Center for Internet & Society at Harvard University, and co-host of the Reality 2.0 Podcast.
O'Reilly on Advertising (2005) was a popular show that was broadcast Saturday mornings on CBC Radio One, running from 11:30 – 12:00pm. Its host was Terry O'Reilly, who is a radio/voiceover director with a lengthy career. Its producer and co-creator was fellow adman and broadcaster Mike Tennant. "The program explored the world of advertising in a fun and irreverent way," and is essentially a primer on media literacy, illustrating how advertisers create successful radio ads. It ran for a total of 25 episodes, not including repeats, and concluded airing on December 31, 2005.
Ernest Dichter was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. Dichter promised the "mobilisation and manipulation of human needs as they exist in the consumer". As America entered the 1950s, the decade of heightened commodity fetishism, Dichter offered consumers moral permission to embrace sex and consumption, and forged a philosophy of corporate hedonism, which he thought would make people immune to dangerous totalitarian ideas.
Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term. It is also related to marketing ROI and return on marketing investment (ROMI). In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques. This essay examines how various types of advertising methods can be utilized effectively to reach out to potential consumers
The Age of Persuasion is a Canadian radio series which aired on CBC Radio One for 107 episodes over five seasons between 2006 and 2011, and also broadcast on Chicago public radio station WBEZ. A sequel to the earlier O'Reilly on Advertising, the series is hosted by Terry O'Reilly and explores the sociological and cultural impact of advertising on modern life.
Copy testing is a specialized field of marketing research, that determines an advertisement's effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including television, print, radio, outdoor signage, internet, and social media.
Shirley Polykoff was a pioneering woman in American advertising, rising from an entry-level copywriter to a senior executive. Her "Does She... Or Doesn't She?" branding slogan accompanied by "Hair Color So Natural Only Her Hairdresser Knows For Sure" tagline developed in 1956 for Clairol dramatically increased sales, changed cultural norms, and earned her a place in the Advertising Hall of Fame.
Steve Patterson is a Canadian stand-up comedian, actor, writer, television and radio host. He is also a television producer and known for his satire and observational comedy.
Alpheus Sherwin Cody was an American writer and entrepreneur who developed a long-running home-study course in speaking and writing and a signature series of advertisements asking “Do You Make These Mistakes in English?” A critic of traditional English education, Cody advocated colloquial style and grammar. His course, presented in a patented workbook format which he described as self-correcting, was purchased by over 150,000 students from its inception in 1918. He published essays, books and articles virtually nonstop from 1893 through 1950. In a book published in 1895, he gave the advice, "Write what you know—so go out and know something."
Under the Influence is a Canadian radio documentary series about marketing and advertising presented by former adman Terry O'Reilly. It premiered on January 7, 2012 on CBC Radio One and currently has over a million radio listeners per week as well as over 25 million podcast downloads.
Wabanakwut "Wab" Kinew is a Canadian politician who has served as the 25th premier of Manitoba since October 18, 2023 and the leader of the Manitoba New Democratic Party (NDP) since September 16, 2017. Kinew represents Fort Rouge in the Legislative Assembly of Manitoba and was the leader of the Opposition from 2017 until the NDP's victory in the 2023 Manitoba election.
Jason Harris is president and CEO of Mekanism Inc., a San Francisco-based creative agency.
Ty-D-Bol is an American brand of toilet cleaner that was introduced in 1958. In its original format, the product is a blue cleanser/disinfectant liquid released into the toilet tank from an automatic dispenser.
Rex Briggs is an author, award winning marketing ROI researcher. He began his career at Yankelovich Partners, where he was noted for his work in Generation X Minority marketing. While at Yankelovich, he is noted for developing a theory called “The Psychology of disenfranchisement.” Briggs was among the first to research the Internet.
Bruce Dowbiggin is a Canadian sports broadcaster, journalist and writer. A graduate of the Mississauga campus of the University of Toronto, Dowbiggin has worked as a journalist for the Calgary Herald and The Globe and Mail and as a broadcaster for CBC Newsworld. He has authored several books about ice hockey and received two Gemini Awards for sports broadcasting.
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